## Revamping Melbourne’s most innovative neobank.

**Creative Direction, Product Design, Strategy**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2F8dXi9hwGZnYZwxB3uwUI%2Fa07cdaa1-bb5f-4020-a891-ab3015296a82.png?alt=media&token=eee634d3-c1eb-49f4-8977-66bfddb4c896","id":"a07cdaa1-bb5f-4020-a891-ab3015296a82","width":1552,"height":1606,"filename":"Frame-65.png","type":"image/png","caption":"","border":false}]}
```

Up is neobank founded in 2018, the bank is a collaboration between software development company Ferocia and Bendigo and Adelaide Bank. As a regular user of Up, I wanted to highlight some aspects of the UI/UX that I believed could be improved including speedy access to ‘Savers’, a type of partition within one’s own bank account.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2F8dXi9hwGZnYZwxB3uwUI%2F7198f993-e97c-4d83-a350-1bb4faa4d44e.png?alt=media&token=81b708d9-45f9-4762-a641-2f070b5c4664","id":"7198f993-e97c-4d83-a350-1bb4faa4d44e","width":3840,"height":2882,"filename":"Frame-35.png","type":"image/png","caption":"","border":false}]}
```

In the spirit of a revamp, I also developed an identity that embraces the bold dynamism associated with neobanks. This included the use of 3D models, colour treatment, as well as a revised mark and logotype.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2F8dXi9hwGZnYZwxB3uwUI%2Fb8576f99-3a0f-4d1d-9efb-16ac80ce8261.png?alt=media&token=db70a708-042a-4db8-af52-e261bc3b709f","id":"b8576f99-3a0f-4d1d-9efb-16ac80ce8261","width":960,"height":1441,"filename":"app-icon.png","type":"image/png","caption":"Revised logo and app icon","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2F8dXi9hwGZnYZwxB3uwUI%2F93272e98-bcc5-44c8-b0c0-a091c610e4bb.png?alt=media&token=0e209a4b-0b50-401e-a27b-618d03e3ecbf","id":"93272e98-bcc5-44c8-b0c0-a091c610e4bb","width":960,"height":1441,"filename":"Frame-33.png","type":"image/png","caption":"The homescreen was redeisgned to include savers","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2F8dXi9hwGZnYZwxB3uwUI%2Fb4d6bf2f-79f6-479a-bbc0-aebf9c88ea93.png?alt=media&token=e6d4531b-2aa9-4513-a4c6-a42fdfe6b161","id":"b4d6bf2f-79f6-479a-bbc0-aebf9c88ea93","width":960,"height":1441,"filename":"Frame-33-1.png","type":"image/png","caption":"An new digital card design for e-wallets","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2F8dXi9hwGZnYZwxB3uwUI%2F363881cc-f474-48c2-a68c-9cbe714afe78.png?alt=media&token=8667a573-cead-4c36-87bd-5b56c32afa63","id":"363881cc-f474-48c2-a68c-9cbe714afe78","width":960,"height":1441,"filename":"Frame-34-2.png","type":"image/png","caption":"More branded collateral","border":false}]}
```

UP Banking

## Reshaping cashflow tracking in Ghana

**Creative Direction, Product Design, National / International, User Research**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2F87c83e52-b0c2-45c1-b882-aea1fb381694.png?alt=media&token=16d92f12-3ad5-4717-9f8c-7af82a8c908b","id":"87c83e52-b0c2-45c1-b882-aea1fb381694","width":1159,"height":1159,"filename":"Vodafone Cash (2) 2.png","type":"image/png","caption":"","border":false}]}
```

Vodafone Cash is Africa's leading mobile money service, with over 37 million active customers and almost 400,000 active agents operating across 7 countries.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2Fa42ee468-602e-46d3-a060-b68b3dc23873.png?alt=media&token=90be9f6d-f24a-4c1a-8a91-0c8e89030124","id":"a42ee468-602e-46d3-a060-b68b3dc23873","width":2880,"height":1962,"filename":"Vodafone Cash (3).png","type":"image/png","caption":"","border":false}]}
```

Vodafone’s challenge was ensuring liquidity whilst balancing against credit risk assessments. Specifically, how do we monitor; agent credit risk, transaction levels, nearby subscribers and demand they generate for nearby agents, supply chain activities associated with cash distribution.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2Fef457af5-5185-4b21-9bd6-08d73b1d375d.png?alt=media&token=7f3af758-11ee-4482-81b9-b40895984c40","id":"ef457af5-5185-4b21-9bd6-08d73b1d375d","width":2880,"height":1920,"filename":"Vodafone Cash.png","type":"image/png","caption":"","border":false}]}
```

My team and I delivered a tailored mobile experience augmenting agents’ workflow; through a real-time monitoring dashboard and the ability to predict anomalies and risks, respond to notifications, automate manual processes and complete BAU workflows.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2F213532a6-f9c3-416c-8bf1-2ef485adec56.png?alt=media&token=4c57e654-a6e4-422f-a9ca-966f76c7f7d1","id":"213532a6-f9c3-416c-8bf1-2ef485adec56","width":2284,"height":2038,"filename":"Vodafone Cash (6).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2F82dad4cc-a9c1-4d3f-96c9-37c4a336bed4.png?alt=media&token=881446ca-0dde-4900-9d84-a244c659590f","id":"82dad4cc-a9c1-4d3f-96c9-37c4a336bed4","width":2880,"height":2571,"filename":"Vodafone Cash (4).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2Fa6c7182a-44f5-4e6c-844a-abb200ddec31.png?alt=media&token=a26f0e7a-9659-49a7-b735-089c1697af48","id":"a6c7182a-44f5-4e6c-844a-abb200ddec31","width":2195,"height":1965,"filename":"Vodafone Cash (8).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2F30f78f4b-87da-4888-a08e-eb7e7f13f33a.png?alt=media&token=f36e68d1-f4b4-444f-a095-f891a56a29fc","id":"30f78f4b-87da-4888-a08e-eb7e7f13f33a","width":2737,"height":2737,"filename":"Vodafone Cash (7).png","type":"image/png","caption":"","border":false}]}
```

Being a cross-cultural project, our team faced several challenges throughout the UX phase; from understanding the cultural nuance of employees across Ghana to integrating a SaaS without the use of smart-enabled devices for Vodafone’s employees.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FCsVW4nsyY9aWC1W1ztvM%2Fe4ae5ac9-b6c8-4d61-95a4-b2713fd0e8ba.png?alt=media&token=e50afe80-1d1c-4b23-bbb3-f40416e6bfc7","id":"e4ae5ac9-b6c8-4d61-95a4-b2713fd0e8ba","width":2880,"height":1957,"filename":"Vodafone Cash (5).png","type":"image/png","caption":"","border":false}]}
```

Vodafone Cash

## A maximalist take on a powerful media player

**Brand Strategy, Creative Direction, User Research**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FSvK94O7SJD2e85Ju7GW9%2Ffb0f0e88-185f-4393-89c9-b496ec0d067b.png?alt=media&token=10d06c0b-38a1-4e21-8ccd-a9326cb611c7","id":"fb0f0e88-185f-4393-89c9-b496ec0d067b","width":2880,"height":1920,"filename":"Plex Amp.png","type":"image/png","caption":"","border":false}]}
```

*Plex Amp* is a beautiful, dedicated music player for audiophile purists and music curators looking for their next aural fix.\
\
Being a regular user of the application, I decided to take on the challenge of redesigning it from the ground up.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FSvK94O7SJD2e85Ju7GW9%2F7d9075f4-baf3-4254-8262-ac4a531ec863.png?alt=media&token=f7fcb1a8-88c0-4cdb-8edb-5f59e41159ff","id":"7d9075f4-baf3-4254-8262-ac4a531ec863","width":2280,"height":3215,"filename":"Plex Amp 2 2.png","type":"image/png","caption":"","border":false}]}
```

The main goal of the design was to push the limits of what a traditional music application looked like. The current state features many of the same components and hierarchical themes of all music players.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FSvK94O7SJD2e85Ju7GW9%2Fb94165ac-02fd-4171-a03d-d7072de3a6c1.png?alt=media&token=c3ea4a46-7dd9-4065-8621-9cd4e1a58039","id":"b94165ac-02fd-4171-a03d-d7072de3a6c1","width":2880,"height":4637,"filename":"Plex Amp (2) 2.png","type":"image/png","caption":"","border":false}]}
```

While designing an application that adheres to familiar language patterns has been something that I feel is a very important part of UI/UX is understanding the difference between interface patterns that can and cannot be abstracted.

The clean-lined, subdued-colour aesthetic of minimalism has dominated the design scene in recent years. To distinguish Plex Amp from its competitors, I decided to bring on maximalist sensibilities to my concept; by utilising bold colours, typography and visuals to cover up any empty space.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FSvK94O7SJD2e85Ju7GW9%2F63a0fa5c-92b6-4d1f-a05a-2de5e3c03c95.png?alt=media&token=caf1d735-df68-47bc-b214-ff44cad17bfc","id":"63a0fa5c-92b6-4d1f-a05a-2de5e3c03c95","width":2880,"height":1920,"filename":"Plex Amp (3).png","type":"image/png","caption":"","border":false}]}
```

Plex Amp

## Designing the future of student assessment

**Product Design, Strategy, Content, Illustration**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F22438d93-4499-416d-a6e6-eb7c614f9b06.png?alt=media&token=00729550-df51-4962-baa7-8098567e6506","id":"22438d93-4499-416d-a6e6-eb7c614f9b06","width":2880,"height":1920,"filename":"Diagnostic.png","type":"image/png","caption":"","border":false}]}
```

Pulling from over 30 years of research, the application diagnoses student misconceptions and gaps in knowledge for specific mathematical concepts.*\
\
The original vision of SMARTtest from the University of Melbourne was to help teachers understand what a student does and doesn't understand by exposing their thinking through algorithmic formulas and machine learning.*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F9cb31113-56f3-46b8-9f7b-9e54918b985e.png?alt=media&token=9a4d8407-0136-455e-93a4-6f779699972e","id":"9cb31113-56f3-46b8-9f7b-9e54918b985e","width":2880,"height":1917,"filename":"Diagnostic (2).png","type":"image/png","caption":"","border":false}]}
```

### **People-first UI design**

My role was to transform the current state and revitalise its UI/UX into a market-ready service for individuals and schools. Detailed research, Q&A sessions and design exploration phases gave me a great foundation for my creative work. I worked closely with the University of Melbourne team to gather and synthesise the logic behind each algorithm powering Diagnostic.

I identified existing pain points and noted what visual elements within each quiz needed to be improved to optimise its usability. \
\
Most importantly, I also attained an understanding of what elements needed to be preserved to ensure that they didn’t compromise the algorithmic format of each quiz.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F2dbb8a8f-ab3b-4424-affd-0bd4f4c2222e.png?alt=media&token=06c5ccbd-9609-4c3f-9837-b073356b1eaf","id":"2dbb8a8f-ab3b-4424-affd-0bd4f4c2222e","width":2750,"height":1833,"filename":"Frame-590-2.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2Fe0a3e007-4bc5-4193-ae29-15990a720b81.png?alt=media&token=bec031d8-2db8-44de-9764-1fe3de934b83","id":"e0a3e007-4bc5-4193-ae29-15990a720b81","width":2880,"height":1577,"filename":"Diagnostic (7).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F1f9e44d4-011a-4855-a845-ea0eb0c0c516.png?alt=media&token=1fdce727-24e0-4a6a-8b03-2288a4ce75c0","id":"1f9e44d4-011a-4855-a845-ea0eb0c0c516","width":2880,"height":1710,"filename":"Diagnostic (8).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F9b6f0ba8-20bf-4168-b168-3bafceb0f785.png?alt=media&token=01c68006-ba7a-4b46-9429-aba224a4010f","id":"9b6f0ba8-20bf-4168-b168-3bafceb0f785","width":2880,"height":1710,"filename":"Diagnostic (3).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F4f75d251-9478-43f2-aaae-8074b337d14b.png?alt=media&token=a28969a9-1247-4962-95db-c8ff29abe06d","id":"4f75d251-9478-43f2-aaae-8074b337d14b","width":5508,"height":3270,"filename":"Frame-591.png","type":"image/png","caption":"","border":false}]}
```

### **Focussed on simplicity and usability**

Through several rounds of testing completed over months, we understood that our core user group would benefit most from a simple and direct UI. \
\
Many users we interviewed confessed that they weren’t inclined to utilise the more advanced functionality delivered by competitor applications.

The three key learning areas were brought to the surface of the home-screen along with a universal search for all quizzes.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F6c08916e-7937-41eb-b95e-fb0d49d282bc.png?alt=media&token=0cf9aead-6535-40c2-981c-dd9f9686e34b","id":"6c08916e-7937-41eb-b95e-fb0d49d282bc","width":1458,"height":1632,"filename":"Frame-598.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F0d0badb9-0988-43ef-8f29-6fa5d78cf679.png?alt=media&token=2124c44b-2b6b-481d-a2dd-a820220e7944","id":"0d0badb9-0988-43ef-8f29-6fa5d78cf679","width":1458,"height":1632,"filename":"Frame-599.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F5d18cf16-6e6c-4bd7-a644-96e663ad281d.png?alt=media&token=900ded16-a83e-4705-8ef0-ce14b2d68659","id":"5d18cf16-6e6c-4bd7-a644-96e663ad281d","width":1458,"height":1632,"filename":"Frame-597.png","type":"image/png","caption":"","border":false}]}
```

Colour-coded cards and iconography made it easier to identify the learning areas for the respective quizzes during search and browsing.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F67926f62-37d6-492b-9a50-8679f3e5db7b.png?alt=media&token=75668cb8-4b71-4ade-ba6c-c68843b1b77d","id":"67926f62-37d6-492b-9a50-8679f3e5db7b","width":1250,"height":1543,"filename":"Frame-426.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2Fbc69000c-a02e-4e36-8f5c-11981baf1b82.png?alt=media&token=eb8011aa-12e5-48d7-a6cb-0c4b701cb803","id":"bc69000c-a02e-4e36-8f5c-11981baf1b82","width":1250,"height":1543,"filename":"Frame-428.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F3cc65a46-1a45-4f19-850b-3d991d619edd.png?alt=media&token=1fde6d87-fe78-4178-8828-5c5398d0119a","id":"3cc65a46-1a45-4f19-850b-3d991d619edd","width":1250,"height":1543,"filename":"Frame-433.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2Ff9a717d5-e3c9-4719-ac01-7e5f1df5c3d8.png?alt=media&token=d2705d1d-19f6-4109-a0c1-76669aeeebc3","id":"f9a717d5-e3c9-4719-ac01-7e5f1df5c3d8","width":1250,"height":1543,"filename":"Frame-431.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F85415661-28d7-4698-8bcc-5662964fe769.png?alt=media&token=7fc83139-4f68-4f2d-a642-fff8f1392e5d","id":"85415661-28d7-4698-8bcc-5662964fe769","width":1250,"height":1543,"filename":"Frame-432.png","type":"image/png","caption":"","border":false}]}
```

### **Bringing the UI to life**

One of the final responsibilities of working on the project was to create a series of relevant and engaging illustrations to fuse in with the UI. Supported by Pearson’s brand values, I developed an illustration system built on three design principles: organic, expressive, and fun.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2Fb22335a0-0c0d-4ca0-9f00-eacb7d9589f2.png?alt=media&token=267b9b46-c643-490c-83d8-a3dfa0ea6920","id":"b22335a0-0c0d-4ca0-9f00-eacb7d9589f2","width":1250,"height":1543,"filename":"Frame-506.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2Fc30bc271-585f-4fa0-94d0-646a0e2df1fb.png?alt=media&token=e4f6b60e-213a-4250-9dcf-2720d56180fa","id":"c30bc271-585f-4fa0-94d0-646a0e2df1fb","width":1250,"height":1543,"filename":"Frame-505.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2F3d80478e-b131-4c63-a76a-11e220bd7330.png?alt=media&token=652a9447-8329-4fb4-8a8a-8f20d72d01c6","id":"3d80478e-b131-4c63-a76a-11e220bd7330","width":1250,"height":1543,"filename":"Frame-504-2.png","type":"image/png","caption":"","border":false}]}
```

Prior to this project, Pearson Australia had yet to create its own illustration library. Using this approach from the brand toolbox, I chose to employ Pearson’s existing patterns while creating something that supported the needs of our users.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FHsm4Vy4BgXU51kauUJbnozUz97j2%2FYqzQXOmjNDgnjZCCMOmJ%2Fba8b5f4c-42e8-4834-86be-b3cd8618b7c4.png?alt=media&token=1b0160b3-4009-4849-b9ec-827541f23f60","id":"ba8b5f4c-42e8-4834-86be-b3cd8618b7c4","width":2632,"height":1292,"filename":"Diagnostic (6).png","type":"image/png","caption":"","border":false}]}
```

Pearson Diagnostic

Untitled

Product Designer

Majoring in communication design and advertising; this double degree helped me develop knowledge across design principles, business strategy and marketing.

Village Cinemas

Designing the future of student assessment

Rethinking tennis club audits for Australia

Future-proofing Tennis Australia’s digital brand

Tennis Australia

Revamping Melbourne’s most innovative neobank.

A maximalist take on a powerful media player

As a Senior Product Designer at UPowr, I shape the user experience for our renewable energy products and services. Working with teams across multiple countries, I turn complex and unique energy sector UX challenges into intuitive and engaging interfaces that drive product adoption. I also expand and refine the UPowr brand architecture and component library for seamless integration and white-labeling for enterprise partners.

Senior Product Designer

Working with both new and established brands such as Village Cinemas, Tennis Australia and Netwealth – I uncovered specifications, prototyped, experimented and iterated based on user insight. I also help clients transform complex design systems and products into simple, easy-to-use flows that meet both audience and business needs.

Working as a product designer at Josephmark–a venture studio that works with entrepreneurs and enterprises to define and redefine brands, products and entirely new businesses–I develop consistent and developer-ready design systems using a human-centred design process.

Working as a UI Designer, I’ve had the opportunity to deliver a broad range of design projects for domestic and international markets. My role involved working with global teams to deliver digital products for students, teachers and schools. I work closely with product owners, developers, UX designers and testers to create design systems, platforms and illustrations that support end-to-end experiences.

UI Designer

Sky Ledge is a SaaS startup founded in 2016. My role involves delivering a seamless end-to-end experience for users across global platforms. As a Design Lead, I’ve solved for use-cases for a range of industries including medical, finance, logistics and security for clients like Vodafone, St Vincents Hospital and Woolworths.

Design Lead

What started as a 6-week internship as part of Swinburne's Integrated Work program, became an opportunity to work with Richmond Football Club as an in-house designer. Working within a design and marketing team, my role involved graphic and digital design outputs including visual merchandise, billboards, print collateral, photography and web campaigns.

Osama

2023