Hey 👋🏼 I’m Osama, a Melbourne-based creative specialising in digital design. I’m currently working on products, experiences and campaigns at Josephmark.
Contact
Projects
Enhancing user pathways to purchase
Rethinking tennis club audits for Australia
Side Projects
Work Experience
As a Senior Product Designer at UPowr, I shape the user experience for our renewable energy products and services. Working with teams across multiple countries, I turn complex and unique energy sector UX challenges into intuitive and engaging interfaces that drive product adoption. I also expand and refine the UPowr brand architecture and component library for seamless integration and white-labeling for enterprise partners.
Working as a product designer at Josephmark–a venture studio that works with entrepreneurs and enterprises to define and redefine brands, products and entirely new businesses–I develop consistent and developer-ready design systems using a human-centred design process.
Working with both new and established brands such as Village Cinemas, Tennis Australia and Netwealth – I uncovered specifications, prototyped, experimented and iterated based on user insight. I also help clients transform complex design systems and products into simple, easy-to-use flows that meet both audience and business needs.
Sky Ledge is a SaaS startup founded in 2016. My role involves delivering a seamless end-to-end experience for users across global platforms. As a Design Lead, I’ve solved for use-cases for a range of industries including medical, finance, logistics and security for clients like Vodafone, St Vincents Hospital and Woolworths.
Working as a UI Designer, I’ve had the opportunity to deliver a broad range of design projects for domestic and international markets. My role involved working with global teams to deliver digital products for students, teachers and schools. I work closely with product owners, developers, UX designers and testers to create design systems, platforms and illustrations that support end-to-end experiences.
What started as a 6-week internship as part of Swinburne's Integrated Work program, became an opportunity to work with Richmond Football Club as an in-house designer. Working within a design and marketing team, my role involved graphic and digital design outputs including visual merchandise, billboards, print collateral, photography and web campaigns.
Education
Majoring in communication design and advertising; this double degree helped me develop knowledge across design principles, business strategy and marketing.