Revamping Melbourne’s most innovative neobank.
Creative Direction, Product Design, Strategy
Up is neobank founded in 2018, the bank is a collaboration between software development company Ferocia and Bendigo and Adelaide Bank. As a regular user of Up, I wanted to highlight some aspects of the UI/UX that I believed could be improved including speedy access to ‘Savers’, a type of partition within one’s own bank account.
In the spirit of a revamp, I also developed an identity that embraces the bold dynamism associated with neobanks. This included the use of 3D models, colour treatment, as well as a revised mark and logotype.
