### **How can anonymous voice messages acknowledge mental health for young adults living in Asian households in New Zealand and encourage conversation?** 

### Mental health is a significant topic in New Zealand's community and a rise in conversation due to COVID-19's impacts on our mental health with lifestyle changes. However, mental health in Asian culture was generally, never discussed or even acknowledged due to cultural stigmas, stereotypes, beliefs, and lack of education within Asian households, especially among parents.

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**My roles**

* Contextual & User Research

* UI & Prototyping

* Usability Testing

* Copywriting

### The challenge was to mitigate the problem of navigating through understanding mental health as young adults within the context of living in Asian households in New Zealand.

### To encourage a feeling of comfort and empowerment when having conversations about their mental health

Can We Open It?

### **How can a story-sharing platform empower & unite a community of young Asian females in NZ?**

### Many young Asian females living in New Zealand struggle to find a close community to share personal experiences and challenges with people of similar cultural backgrounds.

### This project was a creative brief aimed to design, produce and present an empowering human-centred start-up in Auckland. I wanted to tackle a wicked problem experienced personally as a young Asian female myself alongside my peers through my role and practice as a UX designer.

### **My roles**

* User Research

* UI Prototyping

* Usability Testing

* Storyboarding

* Motion Animation

* Copywriting

* Marketing & Brand Strategy

* HTML/CSS

### **Key Challenges**

* Identify and empathise with users through qualitative research methods.

* The design solution to pain points with Human-Centred approach.

* Implementing design outcome with campaign and marketing business strategy.

hers.

Digital Product Designer

How can anonymous voice messages acknowledge mental health for young adults living in Asian households in New Zealand and encourage conversation?

How can a story-sharing platform empower & unite a community of young Asian females in NZ?

Cher Chang

2023