How can a story-sharing platform empower & unite a community of young Asian females in NZ?
Many young Asian females living in New Zealand struggle to find a close community to share personal experiences and challenges with people of similar cultural backgrounds.
This project was a creative brief aimed to design, produce and present an empowering human-centred start-up in Auckland. I wanted to tackle a wicked problem experienced personally as a young Asian female myself alongside my peers through my role and practice as a UX designer.
My roles
-
User Research
-
UI Prototyping
-
Usability Testing
-
Storyboarding
-
Motion Animation
-
Copywriting
-
Marketing & Brand Strategy
-
HTML/CSS
Key Challenges
-
Identify and empathise with users through qualitative research methods.
-
The design solution to pain points with Human-Centred approach.
-
Implementing design outcome with campaign and marketing business strategy.