Tati is a pioneering pet care app that revolutionizes the way we care for our furry friends. It provides a comprehensive platform connecting pet owners and subsequent healthcare services such as veterinary clinics, grooming saloons, zoo shops & instructors for better decision-making and pets’ well-being.

As the sole UI/UX designer for the app, I was responsible for shaping the entire design landscape of the project.

Mobile app screens:

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2Ff20290dc-2456-4ab9-aa67-454e83caf3b1.png?alt=media&token=19f8ae1d-75b7-4e91-a239-45f01b9cb915","id":"f20290dc-2456-4ab9-aa67-454e83caf3b1","width":2801,"height":5724,"filename":"registration.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2Fcb105d14-3687-4138-944d-ca1eff9d3fe4.png?alt=media&token=e8c4d02c-d960-404d-8c97-4ce0d5c200e9","id":"cb105d14-3687-4138-944d-ca1eff9d3fe4","width":2800,"height":5723,"filename":"start.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2Fd5ae556c-ecf5-4a9b-9ae6-8c53cd16c423.png?alt=media&token=50125809-1425-4a7a-9580-62205a931265","id":"d5ae556c-ecf5-4a9b-9ae6-8c53cd16c423","width":2800,"height":5723,"filename":"iPhone 15 Pro Black Titanium Mockup Portrait.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F13d7d11f-a73f-491e-b6ea-ce868228e5bf.png?alt=media&token=e9b54fe9-81af-414a-acbc-873664106969","id":"13d7d11f-a73f-491e-b6ea-ce868228e5bf","width":2801,"height":5721,"filename":"details.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F7410f8c3-253c-408b-9dfc-34c2bbbfcce4.png?alt=media&token=ba33aff3-a048-4359-afe9-2326c3d63409","id":"7410f8c3-253c-408b-9dfc-34c2bbbfcce4","width":2800,"height":5724,"filename":"order.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F714358e5-1afd-432d-a763-8abe9f711c8e.png?alt=media&token=5e065efb-24eb-4b85-a050-b957a33a4c48","id":"714358e5-1afd-432d-a763-8abe9f711c8e","width":2801,"height":5721,"filename":"prosess.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F9c13b6ed-97fd-4d56-9950-d9a693022f1e.png?alt=media&token=45733534-fd6b-407b-97bc-c8cdc510127e","id":"9c13b6ed-97fd-4d56-9950-d9a693022f1e","width":2801,"height":5724,"filename":"diary.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F9207865e-9e74-4662-8abb-9d8c4888e0c0.png?alt=media&token=60d331c2-8c83-4d37-ae77-dd4d30a5b3eb","id":"9207865e-9e74-4662-8abb-9d8c4888e0c0","width":2801,"height":5724,"filename":"notifications.png","type":"image/png","caption":"","border":false}]}
```

Web platform for providers:

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F09b52be7-c954-4a18-8c64-f757f871c462.png?alt=media&token=5a6635a3-3fdb-4377-8c13-7ebcb0f459e4","id":"09b52be7-c954-4a18-8c64-f757f871c462","width":5761,"height":2713,"filename":"კვირა.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F2cad7f64-b562-4aea-ace5-1104ea853518.png?alt=media&token=33b5fa00-6086-45db-b92d-949b8889c6e3","id":"2cad7f64-b562-4aea-ace5-1104ea853518","width":5761,"height":2713,"filename":"image 3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F73ab0f71-f400-4bd0-a244-62052bf43d3f.png?alt=media&token=08350e74-164e-4554-a306-c3a4a887bde8","id":"73ab0f71-f400-4bd0-a244-62052bf43d3f","width":5761,"height":2712,"filename":"ფინანსები.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2F2IoVDjT67SAsgdXNyLTT%2F46613eaa-d636-46da-9b5f-2edda9e17ea5.png?alt=media&token=59f986ab-4d80-4f14-933b-4536e19ae34f","id":"46613eaa-d636-46da-9b5f-2edda9e17ea5","width":5761,"height":2713,"filename":"ანგარიში.png","type":"image/png","caption":"","border":false}]}
```

Tati - Petcare app

### **Project Overview**

GOODBOOKS is a mobile application designed to provide a user-friendly interface for customers to browse and purchase books online. The app aims to enhance user experience by offering personalized recommendations, easy navigation, and a seamless checkout process.

### **Challenge**

The main challenge was to create an app with reliable and enjoyable book shopping experience where users can find books easily and quickly according to their needs.

**Here is a list of the main features of the application:**

1. User-friendly interface for browsing and buying books

2. Personalized book recommendations

3. Extensive library of books

4. Easy navigation and search functionality

5. Option to preview book samples before making a purchase

6. Secure checkout process

7. Ability to track order status

8. User account for saving favorite books and viewing purchase history

### **Design Process**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F4fcb6f89-4c64-4042-a812-6249c0b74a27.png?alt=media&token=5e71ef59-9e35-45de-84dd-47e5264c6938","id":"4fcb6f89-4c64-4042-a812-6249c0b74a27","width":5520,"height":2708,"filename":"Design Process.png","type":"image/png","caption":"","border":false}]}
```

### **Empathize**

First, I conducted a competitive analysis and then interviewed potential users to gain insight into their motivation and pain points. The aim of this initial phase of research was to find out how people find and purchase books and what were the most important factors that influenced their decision when purchasing a book.

**Competitor analysis**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F05689342-3eff-415f-ba27-ae1576f5441e.png?alt=media&token=29264c6b-f985-4dae-8a21-a15cf52d2dfe","id":"05689342-3eff-415f-ba27-ae1576f5441e","width":8372,"height":4048,"filename":"Frame 76.png","type":"image/png","caption":"","border":false}]}
```

### **User interview**

I conducted 4 user interviews

**key insights:**

* Users prefer a personalized experience based on their reading history and interests

* Users value social proof. Including social proof features such as ratings, reviews, and social sharing can help increase user trust and drive sales

* Users want detailed book information such as plot summaries, author biographies, and customer reviews

* Sampling books can drive the purchase

### **User Personas**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2Fddfe74b3-979e-41a3-9207-26e9dc6255a7.png?alt=media&token=bfc62d9d-77a7-4f54-9a0b-e8a83841dd5b","id":"ddfe74b3-979e-41a3-9207-26e9dc6255a7","width":8904,"height":8164,"filename":"Frame 17124.png","type":"image/png","caption":"","border":false}]}
```

### **Customer Journey Map**

A customer journey map is a visual storyline of how the customer engages with our product.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F48f09538-d21d-4fc1-a405-a1ee21f4f875.jpg?alt=media&token=0918f38c-dc74-4aac-bdea-1788ffa9e592","id":"48f09538-d21d-4fc1-a405-a1ee21f4f875","width":4596,"height":6956,"filename":"Journey Map Style #3 (1).jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **Ideate**

On this stage I came up with solutions and created an information architecture.

**Informational Architecture**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F5483a388-bcb6-436b-92a4-6cda263833d9.png?alt=media&token=ce63b6ac-0178-49a7-b71a-aa6be77c3a58","id":"5483a388-bcb6-436b-92a4-6cda263833d9","width":7308,"height":6612,"filename":"Example (2).png","type":"image/png","caption":"","border":false}]}
```

Next, I created mid-fidelity wireframes

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F7537d451-94ba-4e80-9248-42246853d1e7.png?alt=media&token=efc91800-989c-4289-9f4e-c01a4f496ea5","id":"7537d451-94ba-4e80-9248-42246853d1e7","width":1560,"height":3376,"filename":"Launch.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F907d3d4a-fb19-4b82-9a68-d5115436948a.png?alt=media&token=df848b32-e38c-4107-a136-6b78b8ad1d9c","id":"907d3d4a-fb19-4b82-9a68-d5115436948a","width":1560,"height":3376,"filename":"Log in.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2Fb6da756b-c084-4f33-96ba-9e837279cd80.png?alt=media&token=03450429-b470-4eb6-a505-f9dbfc67a437","id":"b6da756b-c084-4f33-96ba-9e837279cd80","width":1560,"height":3376,"filename":"Register.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2Fb59056b2-dd4f-404f-93e9-9c5800357c22.png?alt=media&token=b88af715-4255-4aed-b8ad-1d63a81b997b","id":"b59056b2-dd4f-404f-93e9-9c5800357c22","width":1560,"height":3376,"filename":"Home.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F798ab4e2-d48c-4edd-ba8c-81c6cce3c7c1.png?alt=media&token=79c0cf5a-452e-437e-9029-c898d115d001","id":"798ab4e2-d48c-4edd-ba8c-81c6cce3c7c1","width":1560,"height":3376,"filename":"Book page.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F1961e03b-63f0-4b38-8f74-a8c39e46b876.png?alt=media&token=dcd0f88b-e900-4804-b5c4-c8f817da4f2a","id":"1961e03b-63f0-4b38-8f74-a8c39e46b876","width":1560,"height":3376,"filename":"Search (1).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F9c89d864-d938-4cae-a567-a02d6090a8e8.png?alt=media&token=7aece714-1bd3-4dbf-a6f1-022213ac791e","id":"9c89d864-d938-4cae-a567-a02d6090a8e8","width":1560,"height":3376,"filename":"Shopping bag.png","type":"image/png","caption":"","border":false}]}
```

### **Usability Testing**

Using these wireframes, I conducted usability testing with 5 participants. The objective of this test was to Identify areas of the app that required a change to improve user performance and satisfaction.

With the provided feedback I implemented some changes.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2Fa0cf6ea6-c380-4f40-9595-c9bb6820c31f.png?alt=media&token=9f2585a8-17bb-40f3-8374-ccded15503f1","id":"a0cf6ea6-c380-4f40-9595-c9bb6820c31f","width":6916,"height":11820,"filename":"Frame 75.png","type":"image/png","caption":"","border":false}]}
```

### **Prototype**

Here are some of final designs of GOODBOOKS app.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F87c107d2-f4d8-443f-aacd-0092a91a9e82.png?alt=media&token=c7b59131-2545-4a17-a2a5-5a2e6f53c9d6","id":"87c107d2-f4d8-443f-aacd-0092a91a9e82","width":2589,"height":5224,"filename":"Launch (1).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F90adc253-8789-4e45-9442-fc4b10fba90e.png?alt=media&token=d622eb2f-5ec1-4555-929a-17540b1dcd66","id":"90adc253-8789-4e45-9442-fc4b10fba90e","width":2589,"height":5225,"filename":"Log in (1).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F0452269c-2922-4c54-bfa6-397041202e65.png?alt=media&token=18d3bf1c-d1a0-4263-bc94-65f040fa6614","id":"0452269c-2922-4c54-bfa6-397041202e65","width":2589,"height":5224,"filename":"Register (2).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F1ba2f918-5a05-4b11-a0bf-5d655e3629c6.png?alt=media&token=282a20a4-0f35-406c-87e0-f99b50aed52e","id":"1ba2f918-5a05-4b11-a0bf-5d655e3629c6","width":2589,"height":5225,"filename":"Group 89.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2F2592019b-456e-49b9-97b8-24e86c29bb84.png?alt=media&token=fce32c41-f970-4dda-848f-c7be66e64d4a","id":"2592019b-456e-49b9-97b8-24e86c29bb84","width":2590,"height":5225,"filename":"Frame 101.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdA0o2USLrnVldh0u4YNSqPL5Nz52%2FFxoorD0kzBa3nxIDjPLY%2Fcc96bb73-043a-4206-a572-fe122bb90946.png?alt=media&token=f25bfc82-5472-4a69-99e5-6f47af4827c4","id":"cc96bb73-043a-4206-a572-fe122bb90946","width":2589,"height":5225,"filename":"Group 87.png","type":"image/png","caption":"","border":false}]}
```

GOODBOOKS CASE STUDY

Brandergate is a Brand Development Platform with unique Artificial Branding Intelligence © (ABI) at its core. Made for entrepreneurs and founders, startups, and agencies, Brandergate helps analyze, create and manage entire Brands intelligently online.

### **Here are some mobile screens**

```cv
gallery
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```

Brandergate

Product Designer

UX Design Certificate

Book shop app

Hero Section for Design Agency

Brandergate mobile

Talent Acquisition Intern

* Designing mobile app for coin collectors and enthusiasts.

* Conducting comprehensive market and user research to identify user needs, preferences, and pain points.

* Creating user flows, wireframes and prototypes ensuring a user-centred design approach.

UI/UX Design Intern

Tati is a pioneering pet care app that provides a comprehensive platform connecting pet owners and subsequent healthcare services.

As the sole UI/UX designer for the app, I was responsible for shaping the entire design landscape of the project.

Developing Design System and style guides to ensure consistency across platforms.
Continuously adapting to new challenges and feedback to improve user experience.
Working closely with a small, cross-functional team in a fast-paced environment to design and develop user-centered interfaces for web and mobile applications.

Ana Vacharadze

2023