Project Overview
GOODBOOKS is a mobile application designed to provide a user-friendly interface for customers to browse and purchase books online. The app aims to enhance user experience by offering personalized recommendations, easy navigation, and a seamless checkout process.
Challenge
The main challenge was to create an app with reliable and enjoyable book shopping experience where users can find books easily and quickly according to their needs.
Here is a list of the main features of the application:
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User-friendly interface for browsing and buying books
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Personalized book recommendations
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Extensive library of books
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Easy navigation and search functionality
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Option to preview book samples before making a purchase
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Secure checkout process
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Ability to track order status
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User account for saving favorite books and viewing purchase history
Design Process
Empathize
First, I conducted a competitive analysis and then interviewed potential users to gain insight into their motivation and pain points. The aim of this initial phase of research was to find out how people find and purchase books and what were the most important factors that influenced their decision when purchasing a book.
Competitor analysis
User interview
I conducted 4 user interviews
key insights:
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Users prefer a personalized experience based on their reading history and interests
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Users value social proof. Including social proof features such as ratings, reviews, and social sharing can help increase user trust and drive sales
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Users want detailed book information such as plot summaries, author biographies, and customer reviews
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Sampling books can drive the purchase
User Personas
Customer Journey Map
A customer journey map is a visual storyline of how the customer engages with our product.
Ideate
On this stage I came up with solutions and created an information architecture.
Informational Architecture
Next, I created mid-fidelity wireframes
Usability Testing
Using these wireframes, I conducted usability testing with 5 participants. The objective of this test was to Identify areas of the app that required a change to improve user performance and satisfaction.
With the provided feedback I implemented some changes.
Prototype
Here are some of final designs of GOODBOOKS app.
