I have a friend who aspires to be a coach in D1 basketball. Currently, he is early in his career and looking to create a solid network. As I spoke with him, I realized that he has a very good potential client base already, but needs to work on developing his personal brand. I thought the best first step towards that would be to have a memorable and unique business card that he can give to people he meets at his current coaching jobs.

To start off, I asked him for an image of him in a basketball setting. Using that image, I drew a simplistic outline of him. We were aiming for a minimalistic look.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FM8tSbYb4xOvjet4mAaOQ%2Fdbc0e825-33ac-4618-8508-754e2da4d389.png?alt=media&token=e37d7bb7-0ec8-4deb-b784-0338e1da7074","id":"dbc0e825-33ac-4618-8508-754e2da4d389","width":1900,"height":2454,"filename":"Untitled (Draft) 3.png","type":"image/png","caption":"","border":false}]}
```

After drawing this up, I began to iterate a few different concepts of what the business card might look like. At first, I had a koi fish included on the card, because he loves them. I realized, however, that it is an irrelevant detail about him and while it looks pretty on the card, it distracts from the main focus of the business card.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FM8tSbYb4xOvjet4mAaOQ%2F6a80dacc-57c3-4fdb-801e-bb6d04da14c3.png?alt=media&token=69b8179a-fe91-4524-8ebf-6c0ba8107b71","id":"6a80dacc-57c3-4fdb-801e-bb6d04da14c3","width":1050,"height":600,"filename":"2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FM8tSbYb4xOvjet4mAaOQ%2Fe9483496-15a0-4e98-a347-c79939ed7428.png?alt=media&token=11c93414-82a8-4c60-b06e-0c6c5212c94a","id":"e9483496-15a0-4e98-a347-c79939ed7428","width":1050,"height":600,"filename":"3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FM8tSbYb4xOvjet4mAaOQ%2Fe87e90a9-d42c-4d71-aa82-b07b35314449.png?alt=media&token=d3d57f9c-54f8-4ee2-9761-c2bff86bac51","id":"e87e90a9-d42c-4d71-aa82-b07b35314449","width":1050,"height":600,"filename":"4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FM8tSbYb4xOvjet4mAaOQ%2Fc0b22473-62a7-4564-93e5-150270d89b63.png?alt=media&token=bfd59152-efc8-4f96-b45f-296e11d9d456","id":"c0b22473-62a7-4564-93e5-150270d89b63","width":1050,"height":600,"filename":"5.png","type":"image/png","caption":"","border":false}]}
```

I got rid of the koi fish and got rid of the dual color concept, because I felt that it was taking away from the simplistic aspect of the card. I went back to brainstorming and decided I was adding too much when I needed to stick to the core of what we are trying to display here - my friend and his interest in basketball. I got rid of the elements that would distract from these main ideas and added in a basketball. I also added a small splash of color, which reflected the colors of the teams he currently coaches.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FM8tSbYb4xOvjet4mAaOQ%2Fad27893d-8cc9-4f5b-a524-5e23552d9773.png?alt=media&token=3485b7e5-7e74-4766-ace8-9c45ead0e1e6","id":"ad27893d-8cc9-4f5b-a524-5e23552d9773","width":1050,"height":600,"filename":"1.png","type":"image/png","caption":"","border":false}]}
```

This is the current working concept we have, but I am still working to improve the card based on his preferences.

Making a Business Card

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FZUDoCtXZzURvlMdkGX4xdnQZRJD2%2FYdcZxPFMBGodlHuS72hH%2Fbfb76675-4aa7-4d94-a5a3-567e80e135b8.jpg?alt=media&token=99d402e0-848a-4c62-a032-feaf852b885e","id":"bfb76675-4aa7-4d94-a5a3-567e80e135b8","width":1080,"height":1350,"filename":"Green Local Farmer's Market Flyer (1080 x 1350 px).jpg","type":"image/jpeg","caption":"","border":false}]}
```

Marketing Material for KYA

UI/UX Enthusiast

* Activities and societies:

  1. Honors Program in Cognitive Sciences

  2. Data@UCI board member

  3. AI Innovation Challenge Finalist (StudyBuddy venture) - UCI ANTrepreneur Center

  4. Cognitive Science Association(CSA)

  5. Project Teams (Product Design Competition) Design@UCI x2

  6. Research Assistant at Cognitive and Neural Computation Lab 

  7. Research Assistant at Language and Learning Aquisition Lab

  8. Peer Advisor and Peer Consultant under School of Social Sciences

Ergo

StudyBuddy

Reciept Bites

How Can We Enhance the Gen Z Bluetooth Speaker Experience?

30 minute Product Pitch Challenge

* Created a business card for a friend trying to build their brand as a basketball coach

Business Card

* Creating a community-based startup dedicated to empowering women with Polycystic Ovary Syndrome (PCOS) by connecting research & events into one platform

* Leading a research team of 7 to develop targeted surveys and interview questions, conducting outreach to impacted individuals, researchers, dietitians, and other experts to gather insights and define a clear problem statement

PCOSconnect

Treasurer

Wrote and published 3+ articles about events in India that were not being talked about in mainstream media in order to educate the public\
\
Gained an understanding of areas of interest in order to further understanding of the subject through self-research\
\
Fundraised $2000 for victims of domestic violence in India, collected \~320 cans of food and organized 2 clothing drives

Blog Writer + Founding Member

* Implemented digital marketing strategies (SEO, PPC, Rebranding) to enhance brand visibility by \~10%

* Assisted Senior Sales Executive by researching 3 clients and providing website and social media audits; included competitive analysis against 5 competitors to highlight strengths and recommend improvements.

* Coordinated closely with cross-functional teams, including design, content, and analytics to create thorough audits for clients

Digital Marketing Intern

* Drove a 70% increase in event attendance over the year by collaborating with campus programs to host 10+ events, tailoring outreach to boost engagement

* Created 15+ targeted flyers per quarter in Canva to attract diverse student groups and elevate campus event participation

Marketing Intern

* Creating marketing materials and managing social media and branding to boost engagement

Product Marketing/ Management

* Assisted sales team in client integration efforts by leveraging QGIS to map client distribution and conducting targeted research on 84 school-based clients; presented insights through PowerPoint to guide merger planning


* Managed mass data cleanup of 500+ Salesforce entries; reassigned \~35% of opportunities to correct director based on vertical and region to assist business development team

* Spearheaded market research on 150+ potential clients, independently identifying 50% through targeted online searches. Utilized CoStar and Tableau to visualize data, creating a comprehensive report for the business development team

* Supported collaboration with the sales team on 12 projects with marketing, legal and business development teams, enhancing cross-departmental efficiency

tulika basu

2024