tulika basu
UI/UX Enthusiast in Irvine, CA / San Francisco, CA, She/Her
With an interdisciplinary background in research, marketing, product and psychology, I aspire to pursue a career in UI/UX and Product Development.
Projects
Case Study
Presentation Deck
Presentation Deck
Case Study
Side Projects
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Creating a community-based startup dedicated to empowering women with Polycystic Ovary Syndrome (PCOS) by connecting research & events into one platform
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Leading a research team of 7 to develop targeted surveys and interview questions, conducting outreach to impacted individuals, researchers, dietitians, and other experts to gather insights and define a clear problem statement
Work Experience
- Creating marketing materials and managing social media and branding to boost engagement
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Drove a 70% increase in event attendance over the year by collaborating with campus programs to host 10+ events, tailoring outreach to boost engagement
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Created 15+ targeted flyers per quarter in Canva to attract diverse student groups and elevate campus event participation
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Assisted sales team in client integration efforts by leveraging QGIS to map client distribution and conducting targeted research on 84 school-based clients; presented insights through PowerPoint to guide merger planning
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Managed mass data cleanup of 500+ Salesforce entries; reassigned ~35% of opportunities to correct director based on vertical and region to assist business development team
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Spearheaded market research on 150+ potential clients, independently identifying 50% through targeted online searches. Utilized CoStar and Tableau to visualize data, creating a comprehensive report for the business development team
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Supported collaboration with the sales team on 12 projects with marketing, legal and business development teams, enhancing cross-departmental efficiency
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Implemented digital marketing strategies (SEO, PPC, Rebranding) to enhance brand visibility by ~10%
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Assisted Senior Sales Executive by researching 3 clients and providing website and social media audits; included competitive analysis against 5 competitors to highlight strengths and recommend improvements.
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Coordinated closely with cross-functional teams, including design, content, and analytics to create thorough audits for clients
Volunteering
Wrote and published 3+ articles about events in India that were not being talked about in mainstream media in order to educate the public
Gained an understanding of areas of interest in order to further understanding of the subject through self-research
Fundraised $2000 for victims of domestic violence in India, collected ~320 cans of food and organized 2 clothing drives
Education
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Activities and societies:
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Honors Program in Cognitive Sciences
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Data@UCI board member
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AI Innovation Challenge Finalist (StudyBuddy venture) - UCI ANTrepreneur Center
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Cognitive Science Association(CSA)
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Project Teams (Product Design Competition) Design@UCI x2
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Research Assistant at Cognitive and Neural Computation Lab
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Research Assistant at Language and Learning Aquisition Lab
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Peer Advisor and Peer Consultant under School of Social Sciences
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