## Continuously evolve WOW!’s digital touchpoints from acquisition, checkout, and logged-in loyalty for both B2B and B2C customers.

B2B Website: <https://www.wowforbusiness.com/>

B2C Website: <https://www.wowway.com/>

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FYtsMW5HrSJYXSJ7zsIAY93NzVbG2%2FxxS0pbr7c9BDWwIgwwsd%2Ff624cfca-35a0-4d85-8fec-186f99c5b1f9.jpg?alt=media&token=37182db2-4e71-4369-b3a7-4c8810eb44c9","id":"f624cfca-35a0-4d85-8fec-186f99c5b1f9","width":3874,"height":2400,"filename":"wow compressed.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### Background:

WOW! has been partnering with Green Stone since 2019 — redesigning and evolving their web properties. Since joining the WOW! account in 2022, our focus has been on the latter, optimizing small interactions and whole journeys through A/B and user testing. Additionally, when new products or initiatives roll out, the team has worked to integrate these new, complex offerings.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FYtsMW5HrSJYXSJ7zsIAY93NzVbG2%2FxxS0pbr7c9BDWwIgwwsd%2Fb1d28532-0718-467b-b7c3-65095512bc76.jpg?alt=media&token=b7126210-25fe-4e95-8641-15ed85abf4b4","id":"b1d28532-0718-467b-b7c3-65095512bc76","width":3874,"height":2400,"filename":"wow_offer card.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### Insight:

The speed cards are the main source for information on the different internet packages and only point to move forward to purchase.\
\
To ensure that this crucial conversion point is performing well, the team has constructed and tested many card treatments to visually simplify and increase click-through rate.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FYtsMW5HrSJYXSJ7zsIAY93NzVbG2%2FxxS0pbr7c9BDWwIgwwsd%2F25919148-f35d-45a1-9e1f-8c5ef9c0f411.jpg?alt=media&token=d66b37f2-dc6b-48ac-8c68-0c7e183cf35b","id":"25919148-f35d-45a1-9e1f-8c5ef9c0f411","width":1386,"height":1456,"filename":"5_old.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FYtsMW5HrSJYXSJ7zsIAY93NzVbG2%2FxxS0pbr7c9BDWwIgwwsd%2Fd4fae94e-bcec-42c7-9fdc-750732bc428f.jpg?alt=media&token=8d241801-1b27-4645-af88-7869ac5680df","id":"d4fae94e-bcec-42c7-9fdc-750732bc428f","width":3000,"height":1456,"filename":"5_redesign.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Boosting sales and retention in telecom

Senior Designer

User Experience Design, Interactive Technologies

Redesigned the end-to-end online journey for the 8th largest telecom company in the US.

[Case Stud](https://read.cv/priscillaitsang/wow)y ↗

WOW!

Developed an analytical program designed to support 6,000+ consultants to generate data-driven solutions for clients they consult for in a faster, more intuitive way.

Organizational Analysis Tool

Redesigning Quest Diagnostics’ Quest Health website and branding in light of COVID-19 and the growing need for direct-to-consumer testing for patients to take health in their own hands.

Quest Health

Designing the endless aisle interface for a key copying kiosk bringing delight during the duplication journey.

Minute Key

A collection of previous work, side projects, concepts, and general fun.

Industrial & Graphic Designer

Designed new user journeys and improved on existing features for: WOW! Business, WOW! Residential, Minute Key, Lexis Nexis, Zappi

Senior Experience Designer

Redesigned the Quest Health e-commerce website and logged-in experience

UX Designer (contract)

Created a competitive MVP organizational analysis tool to enable 6,000+ employees to generate data-driven solutions for clients

Priscilla Tsang

2024