Continuously evolve WOW!’s digital touchpoints from acquisition, checkout, and logged-in loyalty for both B2B and B2C customers.
B2B Website: <https://www.wowforbusiness.com/>
B2C Website: <https://www.wowway.com/>
Background:
WOW! has been partnering with Green Stone since 2019 — redesigning and evolving their web properties. Since joining the WOW! account in 2022, our focus has been on the latter, optimizing small interactions and whole journeys through A/B and user testing. Additionally, when new products or initiatives roll out, the team has worked to integrate these new, complex offerings.
Insight:
The speed cards are the main source for information on the different internet packages and only point to move forward to purchase.
To ensure that this crucial conversion point is performing well, the team has constructed and tested many card treatments to visually simplify and increase click-through rate.
