**[EDITION Hotels](https://www.editionhotels.com/) (Global Brand), all [EDITION property-level accounts](https://www.editionhotels.com/destinations) to date (2019), associated F&B outlets, and [Ian Schrager Company](https://www.ianschragercompany.com/) (including personal accounts and [PUBLIC Hotel](https://www.publichotels.com/))**

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Clients & Work Sampels

Creative Stratgey & Direction

Summary: As an  Account Director, I’ve cultivated relationships, managed multiple clients, and orchestrated integrated digital campaigns across teams. I’ve excelled in content strategy, oversaw original productions, and guided clients to optimize campaigns. With a focus on results, I’ve led an internal team and collaborated cross-functionally, ensuring impactful client engagement and stellar creative execution.

Role & Responsibilities:
- Fostered strong, genuine relationships with both internal and external teams
- Balanced demands of multiple clients with aggressive and evolving performance & follower growth targets, simultaneously activating campaign executions, ongoing services, and responding to RFPs
- Thrived working cross-functionally; interfaced daily with marketing, development, research, public relations, communications, operations, legal, and finance teams to ensure cohesive, integrated client campaigns
- Created meaningful content strategies, creative campaigns, and storytelling across social media platforms and other brand-related digital channels. 
- Developed, produced, managed, and art-directed original content photo & video productions.
- Optimized campaigns by educating clients on audiences, creative process, storytelling, talent, production, metrics, and trends
- Measured, interpreted, and shared results (quantitative, qualitative, and anecdotal) to demonstrate best practices, proven success, and impact brands (clients) can expect
- Led and managed an internal team of managers and coordinators
Collaborated with departmental directors and support companies Creative Director

Jenny Hess

2023