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Jenny Hess
Creative Stratgey & Direction in Brooklyn, She/her
Jenny Hess a Creative Strategy Director with global flair, originally from Riga, Latvia. While living in NYC for the past decade, Jenny has been busy mastering the art of producing and directing as well as climbing the corporate ladder at an international creative agency—she's the mind behind magnetic branding and digital ad campaigns. With a focus on luxury hospitality and real estate, she left her creative fingerprints across the fashion and travel industries as well.
Work Experience
Summary: As an Account Director, I’ve cultivated relationships, managed multiple clients, and orchestrated integrated digital campaigns across teams. I’ve excelled in content strategy, oversaw original productions, and guided clients to optimize campaigns. With a focus on results, I’ve led an internal team and collaborated cross-functionally, ensuring impactful client engagement and stellar creative execution.
Role & Responsibilities:
- Fostered strong, genuine relationships with both internal and external teams
- Balanced demands of multiple clients with aggressive and evolving performance & follower growth targets, simultaneously activating campaign executions, ongoing services, and responding to RFPs
- Thrived working cross-functionally; interfaced daily with marketing, development, research, public relations, communications, operations, legal, and finance teams to ensure cohesive, integrated client campaigns
- Created meaningful content strategies, creative campaigns, and storytelling across social media platforms and other brand-related digital channels.
- Developed, produced, managed, and art-directed original content photo & video productions.
- Optimized campaigns by educating clients on audiences, creative process, storytelling, talent, production, metrics, and trends
- Measured, interpreted, and shared results (quantitative, qualitative, and anecdotal) to demonstrate best practices, proven success, and impact brands (clients) can expect
- Led and managed an internal team of managers and coordinators
Collaborated with departmental directors and support companies Creative Director