As a Product Designer with a psychology background, I create intuitive, user-centric digital experiences that drive innovation. Specialising in AI/ML tech and green future-facing solutions, I merge design expertise with human behaviour understanding to deliver strategic solutions that catalyse growth. Skilled in user research, usability testing, and cross-functional collaboration, I bring a passion for tackling complex challenges through human-centred design thinking.
Work Experience
Led the strategic direction, overseeing web and app design, digital growth strategies, and audits. Delivered high-quality projects within deadlines, contributing to business expansion and profitability.
Collaborated with a cross-functional team to create an innovative workout app leveraging machine learning, AI, and advanced camera technology with Sky TV. Designed seamless user experiences across mobile, TV, and smartwatches.
Developed user-friendly interfaces for the EV charging app, focusing on ease of use and accessibility. Contributed to the expansion of the platform's charge point offering and partnerships.
Awards
"Callum significantly improved WithU's processes with user testing and strong organisational skills, showcasing his ability to lead and adapt to feedback, proving himself invaluable."
"As the inaugural Product Designer at Bonnet, Callum was crucial in our early success, establishing our design framework and consistently exceeding his role with his versatility and reliability."
Education
Developed strong research, analytical, and problem-solving skills. Investigated the effects of background colour on attention and performance in computer tasks.