### **Problem**

Editing and adding content to content management systems (CMS) while on the go can be cumbersome, often requiring individuals to pull out their laptop to make updates to their blog, website, or other digital properties. This friction point discourages timely content updates and negatively impacts productivity for busy professionals.

### **Solution**

CMS.Go aims to solve this painpoint by providing a seamless, intuitive mobile interface for editing and adding CMS content. The app allows users to effortlessly update their digital properties right from their smartphone, without feeling restricted by the limitations of mobile devices.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2F63DwdAfa0gLH7HkIcOjz%2F0760271f-2bf9-47e6-84b3-3355550f91c5.png?alt=media&token=1f946ee4-68ae-47ce-b15b-f3b5cfde70b9","id":"0760271f-2bf9-47e6-84b3-3355550f91c5","width":3680,"height":1920,"filename":"CMS.Go 02.png","type":"image/png","caption":"","border":false}]}
```

### **Key Features**

* **Framer CMS Integration:** CMS.Go supports direct integration with the popular Framer CMS, enabling users to manage their Framer collections on the go.

* **Intuitive Editor:** The app provides a clean, user-friendly editor for drafting blog posts and other content. The editor supports rich text formatting, images, and a focused writing experience optimised for mobile.

* **Multi-CMS Support:** In addition to Framer, CMS.Go integrates with other leading CMS platforms such as WordPress, Webflow, Shopify, and more. Users can manage multiple CMS backends from a single, unified mobile interface.

* **Offline Editing:** CMS.Go supports offline editing, allowing users to draft and save content even without an internet connection. Changes are synced automatically once connectivity is restored.

* **Dashboard and Analytics:** The app provides an informative dashboard with key metrics and analytics about the user's digital properties, enabling data-driven content strategies.

### **Design Process**

The design of CMS.Go focused on creating an intuitive, uncluttered user experience that streamlines common CMS editing tasks for mobile devices. The interface leverages familiar mobile design patterns and prioritises the most essential features for on-the-go content management.

Prototype testing with users validated the core app concept and uncovered opportunities to refine the user flow and feature set. The visual design employs a clean, modern aesthetic that puts content front and centre.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2F63DwdAfa0gLH7HkIcOjz%2Fac6f0e48-197f-4126-bc8f-f1a6d70dcfae.png?alt=media&token=4835945d-de7b-4882-910e-858a8a9fcd4b","id":"ac6f0e48-197f-4126-bc8f-f1a6d70dcfae","width":3680,"height":1920,"filename":"CMS.Go 03.png","type":"image/png","caption":"","border":false}]}
```

### **Outcome**

Although CMS.Go did not advance beyond the initial design stage, the prototype demonstrates the potential for a dedicated mobile experience to enhance the productivity and flexibility of managing digital content. By enabling seamless CMS editing on smartphones, CMS.Go aims to empower individuals and teams to keep their blogs, websites, and other properties fresh and up-to-date, no matter where they are.

### **Next Steps**

* To bring CMS.Go to fruition, next steps would include:

* Developing a functional prototype of the core editing and CMS integration features

* Further user testing to validate the end-to-end experience and gather feedback

* Exploring partnerships and integrations with additional CMS platforms

* Defining a go-to-market strategy and business model for the app

With continued refinement and development, CMS.Go has the potential to become an invaluable tool for bloggers, entrepreneurs, marketers, and anyone who needs to manage digital content on the go. The app's focus on simplicity, flexibility and seamless CMS integration sets it apart as a productivity-boosting solution for the mobile era.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2F63DwdAfa0gLH7HkIcOjz%2F58e6f304-78b5-4bd7-af3c-37e30a28245e.png?alt=media&token=fb8b5502-6c96-4925-9a28-a38a71084946","id":"58e6f304-78b5-4bd7-af3c-37e30a28245e","width":3680,"height":1920,"filename":"CMS.Go 04.png","type":"image/png","caption":"","border":false}]}
```

Side Project: Seamless Mobile Content Management with CMS.Go

## **Introduction**

My journey as a Product Designer at Bonnet spanned from 2021 to 2022, a period marked by rapid innovation and growth in the electric vehicle (EV) charging sector. As the founding designer of the company, I was at the forefront of developing a user-friendly app that connected EV drivers with the most efficient charging networks. This case study explores my contributions to user-centred design, innovative solutions, collaborative development, product growth, and user support, highlighting my role in promoting sustainable transport.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F629763a6-3f0d-425b-afb0-8b8a99b1e668.png?alt=media&token=da1c986d-3361-4998-84f2-1252391bb768","id":"629763a6-3f0d-425b-afb0-8b8a99b1e668","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F2547fd6f-bae3-4887-8563-9fd23b8c9cb4.png?alt=media&token=0fd54907-0041-4a37-bded-c5c6793f5941","id":"2547fd6f-bae3-4887-8563-9fd23b8c9cb4","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F4b50e9b0-dc96-4078-9da3-fec7c4168eeb.png?alt=media&token=fa518363-0f4a-4b29-b679-4f86ee997ef9","id":"4b50e9b0-dc96-4078-9da3-fec7c4168eeb","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2Ffd8cc7af-4617-449a-8f79-ddc06c902de3.png?alt=media&token=2bb0de67-9e88-45a1-8430-c04ab859518c","id":"fd8cc7af-4617-449a-8f79-ddc06c902de3","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F65af14ac-d3b8-4e80-99d3-b4d8f256b6f8.png?alt=media&token=5891e7d5-37e7-4b16-90ae-1ad395d07244","id":"65af14ac-d3b8-4e80-99d3-b4d8f256b6f8","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F22181275-baa1-476e-bcb8-0fe6b0c87e6f.png?alt=media&token=e42d3ffb-c838-45b0-966b-321111526f00","id":"22181275-baa1-476e-bcb8-0fe6b0c87e6f","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2Fd95938cc-fdd3-44d1-8c8f-2e8796b50f85.png?alt=media&token=bfe77e3a-06ae-48a7-ae88-064d430dc885","id":"d95938cc-fdd3-44d1-8c8f-2e8796b50f85","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F6fde61d8-917d-438a-9214-b4ff2a40199a.png?alt=media&token=4b3c9d9e-26c7-4ef8-8a52-45be3990720e","id":"6fde61d8-917d-438a-9214-b4ff2a40199a","width":810,"height":1440,"filename":"image.png","type":"image/png","caption":"Image credit: OVO Charge - Powered by Bonnet","border":false}]}
```

### **User-Centred Design**

At Bonnet, my primary focus was developing interfaces that prioritised ease of use and accessibility. Recognising the diverse needs of our users, I crafted designs that simplified the process of finding and using EV charging points. This approach not only enhanced user satisfaction but also played a crucial role in making sustainable transport options more accessible to the public.

### **Innovative Solutions**

Leveraging innovative technology, I led the design of solutions that seamlessly connected EV drivers with the best charging networks available. Our efforts significantly improved the user experience, contributing to Bonnet's mission of promoting sustainable transport. By integrating advanced tech solutions, we ensured that our app remained at the cutting edge of the EV revolution.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F8d89b80a-ef7a-45e2-bf1e-feeb53e32480.png?alt=media&token=8276088c-43a1-4ef1-a1dd-f775c469b3f8","id":"8d89b80a-ef7a-45e2-bf1e-feeb53e32480","width":4096,"height":2731,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

### **Collaborative Development**

My role involved close collaboration with a cross-functional team, comprising full-stack developers, Android and iOS developers, and other key stakeholders. Together, we implemented new features and improved existing ones, ensuring the Bonnet app met the evolving needs of EV drivers and charging infrastructure owners. This collaborative spirit was essential in driving the app's continuous improvement and innovation.

### **Product Growth**

As a founding member, I was instrumental in expanding the platform's charge point offering and partnerships. Our efforts led to the inclusion of over 200,000 chargers in our network, significantly enhancing the app's utility for EV drivers. Working with major companies such as TfL and some of the UK's largest energy providers, we brought a vast array of chargers into our app, making sustainable transport more accessible than ever.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2Fae191cda-b2db-4878-9508-b1c45c2b4bcf.png?alt=media&token=b61f5e17-eb84-45d2-bb84-511a0cbc9736","id":"ae191cda-b2db-4878-9508-b1c45c2b4bcf","width":4032,"height":3024,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

### **User Support**

I played a key role in enhancing user support, providing quick and effective in-app live support to resolve issues and improve customer satisfaction. This direct interaction with users allowed us to gather valuable feedback, which informed further app improvements and feature developments.

### **Setting the Foundation**

As the founding designer, my responsibilities extended beyond traditional design tasks. I was tasked with establishing the design systems, sprint planning, product management, bug testing, website development, and team practices. This foundational work was critical in shaping the company's direction and ensuring a cohesive and effective approach to product development.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F7f4d5262-47ce-42ad-814e-c7cf8c9ff428.png?alt=media&token=a5a7d3f8-6d3f-4d63-8ce1-d2777d0c783d","id":"7f4d5262-47ce-42ad-814e-c7cf8c9ff428","width":2048,"height":1024,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

### **Driving User Engagement**

Recognising the importance of user feedback, I championed the use of gamification and surveys within the app. This innovative approach encouraged user engagement, allowing us to gather insights and drive app improvements based on real user needs. This strategy set us apart from competitors and underscored our commitment to building an app driven by user feedback, not just stakeholder interests.

### **Impact and Growth**

Under my design leadership, Bonnet experienced exponential growth, expanding from a small team to a company serving thousands of users. My tenure was marked by significant achievements, including the introduction of route planning, payment methods, and integrations with third-party apps for connecting to cars internally. These developments were pivotal in enhancing the app's functionality and user experience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FENnJXPUbqnOQV6TQS6Pk%2F50d13b9d-eed0-4a79-b734-d43e20e43069.png?alt=media&token=cdf45d34-765a-4e61-ae14-192109e93bed","id":"50d13b9d-eed0-4a79-b734-d43e20e43069","width":1692,"height":1269,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **Conclusion**

My time at Bonnet was an exhilarating journey at the forefront of the EV revolution. By focusing on user-centred design, innovative solutions, and collaborative development, we succeeded in creating an app that significantly contributed to sustainable transport. Through hands-on testing, engaging with users, and fostering partnerships, I helped drive Bonnet's growth from a fledgeling startup to a key player in the EV charging industry. This case study reflects my commitment to leveraging design and technology to make a positive impact on the world.

Professional Experience: Driving Sustainable Transport Innovation at Bonnet

### **Background**

Beth, a highly qualified and experienced childminder in Peter's Village, Rochester, Kent, required a web presence to showcase her services and attract prospective clients. As a small business owner with a limited budget, Beth needed a cost-effective solution that would still effectively communicate her unique value proposition and generate leads.

### **The Challenge**

The main challenge was to create a compelling online presence for Beth within the constraints of a single-page website. The site needed to provide comprehensive information about Beth's qualifications, approach, and services while also conveying the warm, nurturing care she offers. Additionally, as Beth's business relies heavily on word-of-mouth referrals and local search visibility, the site needed to be optimised for search engines to attract organic traffic and complement her Google Maps listing.

### **The Solution**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FLec6A08oAIQN0wgQBQvg%2F59e6145a-761b-48bf-8b53-b1d0fc66fbeb.png?alt=media&token=d41888d2-6f77-46b2-b26f-a0d333e056d3","id":"59e6145a-761b-48bf-8b53-b1d0fc66fbeb","width":2460,"height":6480,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

To maximise the impact of a single-page site, I designed a user-friendly layout that organises information into clear, distinct sections. The page opens with a strong headline and a welcoming image of Beth interacting with children, instantly establishing an emotional connection and communicating her hands-on approach.

As visitors scroll, they encounter sections highlighting Beth's qualifications, experience, and childcare philosophy. Detailed information about daily routines, meals, and local school pickup service paints a vivid picture of the care children receive. Testimonials from satisfied parents serve as social proof, building trust and credibility.

To address common concerns and questions, I included a comprehensive FAQ section covering topics such as age ranges accepted, hours of operation, ratios, and policies. By proactively providing this information, the site positions Beth as a transparent, professional childminder and reduces barriers to enquiries.

Throughout the page, clear calls-to-action encourage visitors to check availability and get in touch. Beth's contact information is prominently displayed, and a contact form makes it easy for interested parents to reach out.

Understanding that Beth's business relies heavily on local search visibility, I implemented a robust SEO strategy. This included optimising meta titles and descriptions to target relevant keywords and highlight Beth's unique selling points. By crafting compelling, keyword-rich copy, the site is better positioned to rank for searches related to childminding services in Beth's area.

To ensure a seamless user experience and maximise engagement, I designed the site to be fully mobile-responsive and optimised for fast loading times.

### **The Results**

The single-page website has proven to be an effective and affordable solution for Beth's childminding business. By presenting all essential information in a concise, user-friendly format, the site enables prospective clients to quickly gain a comprehensive understanding of Beth's services and unique value proposition.

The SEO strategy has improved Beth's visibility in local search results, attracting a steady stream of organic traffic and generating qualified leads. The site has become a valuable complement to her word-of-mouth referrals and Google Maps presence, providing a professional online touchpoint for interested parents.

Since launching, Beth has reported an increase in enquiries from parents who have found her through online searches. She notes that these prospects arrive well-informed about her services and approach, leading to more productive conversations and a higher conversion rate.

Despite the limitations of a single-page site, the strategic design and content choices have enabled Beth to effectively showcase her childminding services, build trust with prospective clients, and grow her business. The website stands as a testament to the power of focused, user-centric design in achieving business goals within budget constraints.

Client Project: Beth's Childminding Website

### **Overview**

Markit is a mobile marketplace app concept that aims to connect freelance service providers with local demand. As the lead designer, I was tasked with creating an MVP prototype to validate the idaea and support initial fundraising efforts.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FY3ymZNz0L7neCHzVHGxb%2F1a5c22dc-5659-484b-ae80-a8266de41c4a.png?alt=media&token=d9e8dee4-10a9-4fbc-ac4c-78bae7d65a60","id":"1a5c22dc-5659-484b-ae80-a8266de41c4a","width":1600,"height":1600,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

### **The Challenge**

The primary goals were to design an intuitive, mobile-first user experience that would engage both service providers and task posters, and to create a clear, compelling pitch deck to secure saeed funding. The app needed to differentiate itself in a competitive landscape and provide a seamless end-to-end experience, from onboarding to task completion and payment.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FY3ymZNz0L7neCHzVHGxb%2Fba23b050-2965-4304-a888-9f80034a5da6.png?alt=media&token=37e10830-8bd0-43c6-8174-8192ca3ff986","id":"ba23b050-2965-4304-a888-9f80034a5da6","width":1600,"height":1600,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

### **The Solution**

I began by defining the core user flows and mapping out key screens for the MVP. The app opens with a simple, friendly onboarding process that allows users to quickly identify as either a task poster or service provider.

For task posters, I designed an easy listing flow with prompts to gather essential information and the ability to select from curated task categories or create a custom request. The interface guides users through the process step-by-step, with clear calls to action and visual feedback.

Service providers have a dedicated dashboard to browse and filter available tasks by category, location, price, and other relevant criteria. I optimised the layout for at-a-glance scanning and one-handed mobile interaction.

To facilitate communication and coordination, I integrated in-app messaging and alerts, as well as a streamlined booking and payment process. The visual design employs a clean, approachable aesthetic to build trust and reinforce the local, community-oriented nature of the marketplace.

I iterated on the wireframes based on client feedback and conducted rapid usability testing to validate the core flows. The final MVP prototype strikes a balance between simplicity and functionality, with a focus on ease of use and clear navigation.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FY3ymZNz0L7neCHzVHGxb%2Ff444a8e3-b372-481e-86a2-abe06eb3022a.png?alt=media&token=b38ecec4-cc23-4847-b32c-880dbc2e39c8","id":"f444a8e3-b372-481e-86a2-abe06eb3022a","width":1600,"height":1600,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

### **Results**

The MVP designs were very well received by the client and have been instrumental in pitching the Markit concept to potential investors. The prototype effectively communicates the vision and value proposition, and has generated positive feedback for its user-centric approach and polished visual design.

While the app is still in the pre-launch phase, the MVP design process has set Markit up for success by validating the core experience, de-risking the concept, and generating excitement among early stakeholders. I'm confident that the user-centred design will translate into strong engagement and retention metrics post-launch.

Designing the Markit MVP was an exciting challenge to create a compelling, easy-to-use mobile experience in the service marketplace space. The project showcases the power of rapid prototyping and user testing to validate ideas, secure buy-in, and lay the foundation for a successful product.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FY3ymZNz0L7neCHzVHGxb%2F69a43009-255a-47ee-a6f5-1b688f15e6b2.png?alt=media&token=cdf9727e-102e-4926-a9a6-30c6e75ef04f","id":"69a43009-255a-47ee-a6f5-1b688f15e6b2","width":3120,"height":2240,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FY3ymZNz0L7neCHzVHGxb%2Fea0ba196-83fb-40a6-a0fe-02808c9afb7b.png?alt=media&token=a6d23061-f87d-4f4e-846c-5cbe8eec64ff","id":"ea0ba196-83fb-40a6-a0fe-02808c9afb7b","width":3120,"height":2240,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F9smVvdkTorfgLQnwwU1mSHnCrgE2%2FY3ymZNz0L7neCHzVHGxb%2Fff9b1c65-586a-4114-b541-43fa3b5e3b1c.png?alt=media&token=8faf1d02-4de1-49ef-85f6-3c24976b88ee","id":"ff9b1c65-586a-4114-b541-43fa3b5e3b1c","width":4000,"height":2248,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

Client Project: Markit Mobile Marketplace

Professional Experience: Innovating Home Workouts with Mvmnt

Product Designer

The Art of the Skim

Recommendation

"Callum significantly improved WithU's processes with user testing and strong organisational skills, showcasing his ability to lead and adapt to feedback, proving himself invaluable."

"As the inaugural Product Designer at Bonnet, Callum was crucial in our early success, establishing our design framework and consistently exceeding his role with his versatility and reliability."

Become a UX Designer

User Experience (UX)

Developed strong research, analytical, and problem-solving skills. Investigated the effects of background colour on attention and performance in computer tasks.

Featured

Developed user-friendly interfaces for the EV charging app, focusing on ease of use and accessibility. Contributed to the expansion of the platform's charge point offering and partnerships.

Collaborated with a cross-functional team to create an innovative workout app leveraging machine learning, AI, and advanced camera technology with Sky TV. Designed seamless user experiences across mobile, TV, and smartwatches.

Led the strategic direction, overseeing web and app design, digital growth strategies, and audits. Delivered high-quality projects within deadlines, contributing to business expansion and profitability.

Callum Fackrell

2024

2023

2022