Zahra Hassan
🙂

Zahra Hassan

Product Manager in The giving movement, She/her

Looking to add more value to product teams

A year ago

About

I'm a Product manager with a focus product strategy, identifying customer needs and problems, developing solutions, leading agile teams to deliver exceptional products excelling in performance. My experience covers being a part of and running digital product teams at The giving movement.
I'm also a dancer based in Dubai, UAE!

Work Experience

2022 — Now
Dubai, UAE
  • Establishing the digital experience of buying sustainable clothes online
  • Increasing the conversion rate and average order values of customers by a significant percentage
  • Understanding customer pain-points in different regions and providing solutions in their buying experiences
  • Introducing product-driven strategies in the company
  • Leading retention for omni-channel sales
2022 — 2022
Dubai, UAE

Transitioning traditional insurance to insurtech solutions

  • Working on solving problems for customers buying insurance online
  • Helping digitize the experience of buying insurance in the region
2021 — 2022
Dubai, UAE
  • Leading the overall strategy and development process of a B2B retail platform (Request for Quotation) 🚀
  • Identifying the pain points for sellers/buyers in collaboration with customer researchers (discovery programs)
  • Improved user engagement by enhancing features associated for sellers, to increase their discoverability
  • Continuously A/B test features changes, and evaluate product performances
  • Launched features to support and help monetize by 20% 🚀
  • Defining objectives and key results for, and providing vision for each quarter
  • Working with cross-functional teams in an agile environment
2020 — 2021
Remote
  • Launched product-wide onboarding to support users onboard, increasing inbound conversion rate by 30% 🚀
  • Improved customer engagement by 25% by building features associated to enhancing their guest retention rate
  • Continuously A/B test features changes
  • Launched features to support improving collections from the end-users. 🚀
  • Defining objectives and key results for the product and tech teams
  • Collaborated with commercial team for major releases associated with different commercial plans based on users
2019 — 2020
Duba, UAE
  • Wireframing of a SAAS - product website and dashboard for the company. Implementation of UX elements for the same.
  • Built use cases & user stories in Agile Development for depth understanding of product.
  • Conveyed detailed account information and development strategies.
2018 — 2019
Dubai, UAE
  • Developed responsive websites using advanced HTML, CSS and JavaScript for clients on a broad perspective. Usage of Concrete5 and application of React for faster functionality.
  • Built CMS Websites for different E-commerce platforms.
  • Built scalable API’s to fetch record details, secured API’s through authorization.
2020
  • Developed listing content format using HTML and CSS. Build website and landing pages.
  • Built social media calendar and created engaged audience on social media, to increase up to a rate of 45% more.
  • Audited content to identify SEO/Traffic control so as to fit in for blog generation.
  • Managed Google adwords and analytics, and applied keyword tracker SEO.

Education

2014 — 2018
BSc. electronics & communication engineering at BITS Pilani
Dubai, UAE

Certifications

2020 — 2025
CSM from Scrum Alliance

Certified scrum master

Contact

Honk
Twitter