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Zahra Hassan
Product Manager in The giving movement, She/her
Looking to add more value to product teams
About
I'm a Product manager with a focus product strategy, identifying customer needs and problems, developing solutions, leading agile teams to deliver exceptional products excelling in performance. My experience covers being a part of and running digital product teams at The giving movement.
I'm also a dancer based in Dubai, UAE!
Work Experience
2022 — Now
Dubai, UAE
- Establishing the digital experience of buying sustainable clothes online
- Increasing the conversion rate and average order values of customers by a significant percentage
- Understanding customer pain-points in different regions and providing solutions in their buying experiences
- Introducing product-driven strategies in the company
- Leading retention for omni-channel sales
2022 — 2022
Dubai, UAE
Transitioning traditional insurance to insurtech solutions
- Working on solving problems for customers buying insurance online
- Helping digitize the experience of buying insurance in the region
2021 — 2022
Dubai, UAE
- Leading the overall strategy and development process of a B2B retail platform (Request for Quotation) 🚀
- Identifying the pain points for sellers/buyers in collaboration with customer researchers (discovery programs)
- Improved user engagement by enhancing features associated for sellers, to increase their discoverability
- Continuously A/B test features changes, and evaluate product performances
- Launched features to support and help monetize by 20% 🚀
- Defining objectives and key results for, and providing vision for each quarter
- Working with cross-functional teams in an agile environment
2020 — 2021
Remote
- Launched product-wide onboarding to support users onboard, increasing inbound conversion rate by 30% 🚀
- Improved customer engagement by 25% by building features associated to enhancing their guest retention rate
- Continuously A/B test features changes
- Launched features to support improving collections from the end-users. 🚀
- Defining objectives and key results for the product and tech teams
- Collaborated with commercial team for major releases associated with different commercial plans based on users
2019 — 2020
Duba, UAE
- Wireframing of a SAAS - product website and dashboard for the company. Implementation of UX elements for the same.
- Built use cases & user stories in Agile Development for depth understanding of product.
- Conveyed detailed account information and development strategies.
2018 — 2019
Dubai, UAE
- Developed responsive websites using advanced HTML, CSS and JavaScript for clients on a broad perspective. Usage of Concrete5 and application of React for faster functionality.
- Built CMS Websites for different E-commerce platforms.
- Built scalable API’s to fetch record details, secured API’s through authorization.
Projects
2020
- Developed listing content format using HTML and CSS. Build website and landing pages.
- Built social media calendar and created engaged audience on social media, to increase up to a rate of 45% more.
- Audited content to identify SEO/Traffic control so as to fit in for blog generation.
- Managed Google adwords and analytics, and applied keyword tracker SEO.
Certifications
2020 — 2025
CSM from Scrum Alliance
Certified scrum master
Contact
Honk
Website
Twitter