```cv
gallery
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```

[⬅️ Back to the Website](https://bento.me/bytemedia)

## **ℹ️ Introduction**

**Client**: CoRe Alliance, a sustainable packaging alliance \
**Challenge**: Establishing a strong digital presence and enhancing brand recognition \
**Solution**: Unified social media branding and strategic content planning \
**Results**: Increased social media following and enhanced brand identity

## **♻️ Client Background: The Green Revolution of CoRe Alliance**

Nestled within the bustling headquarters of Nestlé in Lahore, Pakistan, CoRe Alliance stands as a beacon of sustainability. Their mission is to revolutionize the packaging industry with eco-friendly solutions. Despite their noble cause and strategic location, CoRe Alliance grappled with a digital presence that didn't fully capture their vision and values.

## **✊ The ByteMedia Strategy**

### **👤 Crafting a Unified Digital Identity**

Our first step was to synchronize CoRe Alliance's digital footprint. We standardized their usernames across platforms like Instagram and LinkedIn, ensuring a cohesive and easily recognizable online presence. This uniformity not only bolstered their brand identity but also made it easier for followers to connect with them.

### **🖥️ Template Design: A Canva Success Story**

We created a suite of Canva templates tailored for CoRe Alliance's unique branding needs. These templates were designed for their Instagram story highlights, allowing them to maintain a consistent aesthetic while offering the flexibility to update content in-house. This approach empowered them to tell their ongoing sustainability story in a visually engaging way.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNysg21iluOel54qNl9wSlst11Jr2%2Fcorealliance%2Fe9bf8e45-fce3-4bc0-bce9-90f981ae695e.jpg?alt=media&token=572ec898-36c3-4c01-a66e-275d24eb9045","id":"e9bf8e45-fce3-4bc0-bce9-90f981ae695e","width":3360,"height":1886,"filename":"SCR-20240129-tdpq.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

### **🎯 Strategic Content Strategy: Growing the Digital Footprint**

Recognizing the power of social media in shaping brand narratives, we developed a comprehensive content strategy. This strategy was not just about regular postings but also about creating content that resonated with their audience's growing interest in sustainability.

## **🚀 Impact: A Digital Leap Forward**

* **Increased Followers**: Our tailored content strategy led to a significant increase in followers on both Instagram and LinkedIn, expanding their audience base and enhancing their digital influence.

* **Brand Consistency**: The use of uniform Canva templates across their socials provided a consistent and professional look, further establishing CoRe Alliance as a serious player in the sustainable packaging sector.

* **Engagement with Sustainability**: The strategic focus on sustainability themes resonated well with the audience, aligning CoRe Alliance's digital presence with their mission and values.

## **📮 Conclusion: Sustainable Packaging Meets Sustainable Branding**

CoRe Alliance's journey with ByteMedia exemplifies how a well-executed digital strategy can amplify a brand's mission. By aligning their digital presence with their commitment to sustainability, CoRe Alliance has not only increased its followers but has also strengthened its position as a leader in sustainable packaging solutions.

> 💡 *Explore more transformative digital strategies at [www.bytemedia.agency](https://www.bytemedia.agency).*

CoRe Alliance - Digital Packaging Sustainability

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNysg21iluOel54qNl9wSlst11Jr2%2Fcocidobymak%2Fc18855e9-dd17-4644-8f98-be550b09be70.png?alt=media&token=29c8cf79-bccc-40f0-966f-772cce3c5c76","id":"c18855e9-dd17-4644-8f98-be550b09be70","width":1280,"height":769,"filename":"upwork-cocido.png","type":"image/png","caption":"","border":false}]}
```

[⬅️ Back to the Website](https://bento.me/bytemedia)

## **ℹ️ Introduction**

**Client**: CocidoByMAK, a home-based bakery \
**Challenge**: Limited market reach and suboptimal profit margins \
**Solution**: Customized content strategy and business optimization \
**Results**: Enhanced digital presence, increased engagement, and improved profitability

## **👩‍🍳 Client Background: The Heart of CocidoByMAK**

CocidoByMAK isn't just a bakery; it's a dream turned reality for Minahil Adnan Khokar (the "MAK" in CocidoByMAK) — a mother-daughter team whose kitchen has always been their world.

Their passion for baking, combined with family recipes passed down through generations, resulted in mouth-watering cakes and pastries. However, their reach was confined to their neighborhood, and their business acumen needed nurturing to transform their passion into a sustainable venture.

## **✊ The ByteMedia Approach**

### **📝 Understanding CocidoByMAK**

Our journey with CocidoByMAK began with understanding their story, products, and aspirations. We spent days with Minahil, witnessing her dedication and the love that goes into every batch. This deep dive helped us create a strategy resonating with their brand's heart and soul.

### **💻 Tailored Content Strategy: Bringing the Bakery to Life Online**

1. **Storytelling through Carousel Posts**: We captured the essence of their baking - from the selection of ingredients to the joy of the final product. These posts weren't just pictures; they were stories of love, tradition, and hard work.

2. **Consistent Engagement**: Regular updates were more than just product showcases; they were snippets of Minahil's daily life, her baking secrets, and customer testimonials, making her audience feel part of her journey.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNysg21iluOel54qNl9wSlst11Jr2%2Fcocidobymak%2F9a7241b5-72fa-45f3-9602-2187b8af1975.jpg?alt=media&token=7e5f44e8-801e-4c71-8929-5f249d1b35a3","id":"9a7241b5-72fa-45f3-9602-2187b8af1975","width":1280,"height":769,"filename":"cocido-by-mak.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **📈 Business Analysis for Sustainable Growth**

1. **Ingredient Costing Analysis**: We dove into the numbers, evaluating their ingredient costs. Our insights helped them source better quality ingredients at lower costs, significantly improving their profit margins.

2. **Social Media Mastery**: Our team optimized their social profiles, ensuring CocidoByMAK's digital presence was as warm and inviting as their kitchen. We trained Minahil in the basics of social media engagement, turning her into a natural storyteller on digital platforms.

## **🎯 Impact: A Recipe for Success**

* **Engagement**: Our content strategy resulted in a 70% increase in social media engagement, with followers eagerly awaiting Minahil's latest creations and stories.

* **Profitability**: Strategic ingredient sourcing and pricing adjustments led to a 25% increase in profit margins.

* **Community Building**: CocidoByMAK's story resonated beyond their audience, attracting customers from across the city, and even garnering interest from local food bloggers and influencers.

## **📮 Conclusion: The Sweet Taste of Digital Success**

The journey of CocidoByMAK with ByteMedia is a testament to the power of authentic storytelling combined with strategic business acumen. Today, Minahil not only continues to share her culinary art with an ever-growing community but also enjoy the fruits of a well-structured and profitable business model.

> 💡 *Discover more about how ByteMedia transforms small businesses with big dreams at [www.bytemedia.agency](https://www.bytemedia.agency).*

CocidoByMAK - Crafting Sweet Success with ByteMedia

GRE General Test

Meta Certified Digital Marketing Associate

* Revitalized CoRe Alliance's socials with a focus on sustainable packaging, achieving improved audience engagement.

* Coordinated campaigns promoting sustainable practices, amplifying CoRe Alliance's commitment to eco-friendly initiatives.

Project Intern

* Represented the Business School within the IBA Student Government, effectively voicing the concerns and ideas of fellow students.

* Facilitated open forums and discussions to gather feedback from students, contributing to improved academic & administrative policies for the students.

Office Bearer

* Devised a financial model forecasting revenue using regression analysis for eShaafi.com based on historical trends and macroeconomic factors.

* Designed customer journeys focused on enhancing User Experience.

* Conducted an intensive market study by amalgamating PESTEL and SWOT Analyses.

Muhammad Hamza

2024

2023