About
I'm a visual designer with 10+ years of experience focusing on UI design that can be described as minimal and direct. I enjoy working in data-heavy spaces and thrive in cross-functional teams.
Projects
After over 5 years, the Studio About/Download pages finally get a design update.
An extension of the BrickLink Designer Program where buyers can purchase instructions and parts of select BDP designs.
This program is the follow-up to the AFOL Designer Program.
BrickLink marked its 20th anniversary in 2020, and we wanted to celebrate with our community by hosting an online event.
BrickLink and the LEGO Group collaborated for the Designer Program Pilot
Work Experience
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Built, organized, and maintained design libraries for multiple products, improving operational efficiency and design quality
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Oversaw visual elements of the site to ensure brand consistency and content clarity
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Collaborated with product managers, designers, and engineers to create high-fidelity mockups and prototypes for new features, site upgrades, compliance initiatives
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Wrote, edited, and designed engaging content for social media and email campaigns
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Designed the user interface for Studio, a desktop app that allows users to build custom LEGO models
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Directed branding efforts and packaging design efforts for the AFOL Designer Program and BrickLink Designer Program that realized custom LEGO sets
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Presented new features and interfaces at roundtables, conventions, and stakeholder meetings to effectively communicate design vision and strategy.
Designed interfaces and marketing materials. Worked closely with a team of UX designers and developers to ensure site features are supported by legacy browsers.
Created user-friendly flows with engineers for the iOS/Android and web app while maintaining brand consistency.
Collaborated with the digital team to design interactive content for emails, landing pages, displays, mobile, and social media for a Fortune 200 company.
Certifications
This certification demonstrates a broad, cross-disciplinary conceptual knowledge about: disabilities, accessibility and universal design, and accessibility-related standards, laws, and management strategies.
License #1038789. Courses taken: Information Architecture, Writing Compelling Digital Copy, Design Systems and Pattern Libraries, Mobile User Experience, Persuasive and Emotional Design
Education
Learned how to break down existing visual languages, how to build visual languages with soul, and challenged myself to design outside of my comfort zone in this 4-week cohort course.
Learned how to build interactive and responsive websites using HTML, CSS, JavaScript in a beginner, 10-week course.
Mass Communication major with a concentration in advertising