About
I'm a visual designer with 10+ years of experience focusing on UI design, and my style can be described as minimal and direct. I enjoy working in data-heavy spaces and thrive in cross-functional teams. I'm currently dabbling in design systems, product strategy, and app development.
Projects
This program is the follow-up to the AFOL Designer Program.
BrickLink marked its 20th anniversary in 2020, and we wanted to celebrate with our community by hosting an online event.
BrickLink and the LEGO Group collaborated for the Designer Program Pilot
Work Experience
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Oversaw visual elements and content of the site to ensure brand consistency and content clarity.
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Built, organized, and maintained design libraries for multiple products.
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Collaborated with product managers, designers, and engineers to create high-fidelity mockups/prototypes for new features, site upgrades, privacy/compliance.
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Wrote, edited, and designed content to engage with users via social media and email.
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Designed UI for Studio, a desktop app that allows users to build custom LEGO models
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Lead branding efforts and packaging design for crowdfunding projects – AFOL Designer Program and BrickLink Designer Program – that realized custom LEGO sets
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Presented new features or interfaces to stakeholders or at roundtables/conventions
Designed interfaces and marketing materials. Worked closely with a team of UX designers and developers to ensure site features are supported by legacy browsers.
Responsible for all internal and external marketing materials. Created user-friendly flows with engineers for the iOS/Android and web application. Maintained brand consistency across various platforms.
Collaborated with the digital team to design interactive content and production (emails, landing pages, displays, mobile, and social media) for a Fortune 200 company. Ensured completion of projects within budget and timeline.
Certifications
This certification demonstrates a person has a broad, cross-disciplinary conceptual knowledge about: disabilities, accessibility and universal design, and accessibility-related standards, laws, and management strategies.
License #1038789. Courses taken: Information Architecture, Writing Compelling Digital Copy, Design Systems and Pattern Libraries, Mobile User Experience, Persuasive and Emotional Design
Education
Learned how to break down existing visual languages, how to build visual languages with soul, and challenged myself to design outside of my comfort zone in this 4-week cohort course.
Learned how to build interactive and responsive websites using HTML, CSS, JavaScript in a beginner, 10-week course.
Mass Communication major with a concentration in advertising