Summary
The About Studio App page (previously the download page) remained unchanged for over 5 years. The design consequently looked inconsistent with the rest of the site, and the content wasn't engaging. It only had information about the app and its features but very little information to help inspire new builders to get started.
Constraints and challenges
The main challenge for this project was that it kept getting backlogged because it wasn't negatively affecting any stats. Other projects would take priority, and aligning on the project's goals took some time. Eventually, the team agreed to separate the About from the Download content, which increased the scope.
My role
As the lead visual designer, I was responsible for:
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Making the designs responsive
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Creating new graphic assets
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Prototyping
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Updating the Studio design library
Outcomes and learnings
The newly updated Studio About/Download pages were released in Q2 2024 with no issues. Although these pages weren't significant in increasing user engagement, it increased team morale as the Studio pages were something that the entire team wanted to update.