```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2F1fa31c1f-d251-4385-857f-ead8e0690296.png?alt=media&token=d53a8384-fcf1-4377-9300-4a9124bffb15","id":"1fa31c1f-d251-4385-857f-ead8e0690296","width":1024,"height":768,"filename":"studio help center logo.png","type":"image/png","caption":"Studio Help Center primary logo","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2F1acb4775-1619-4241-ad2c-6f752e5d3f65.png?alt=media&token=dd44d7f1-78ec-4888-b435-f0a0e0eb596a","id":"1acb4775-1619-4241-ad2c-6f752e5d3f65","width":1024,"height":768,"filename":"logo secondary.png","type":"image/png","caption":"Studio Help Center secondary logo","border":false}]}
```

## Summary

To improve the onboarding experience for new Studio App users, the team decided to migrate the [Studio Help Center](https://studiohelp.bricklink.com/hc/en-us) from BrickLink to Zendesk and upgrade the help content. We also saw this as an opportunity to step away from the BrickLink brand and design the Help Center using the Studio brand.

## My role

I mainly collaborated with a small team that consisted of a UX designer and front-end developer in creating styles and patterns that worked well in Zendesk. Since the Help Center is one of the first products that would use the Studio brand, I was able to reimagine what Studio could look like on its own and play with the art direction. Additional deliverables include:

* Custom icons

* Annotated screenshots

* Social media assets

* Spec doc on how to use UI patterns in help articles

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2Fa6ccb26f-805c-471c-a556-bb3556ca5d8f.png?alt=media&token=d7c38727-3c81-43ba-b341-7cab9c444243","id":"a6ccb26f-805c-471c-a556-bb3556ca5d8f","width":1024,"height":768,"filename":"studio-help-center-landing.png","type":"image/png","caption":"Studio Help Center landing page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2Fbb6dcd0f-7b5e-4f54-9a63-380180c5dbdf.png?alt=media&token=ef1285c4-bba5-426f-b2c4-6c263ff302a9","id":"bb6dcd0f-7b5e-4f54-9a63-380180c5dbdf","width":1024,"height":768,"filename":"studio-help-center-category.png","type":"image/png","caption":"Search results UI","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2F9bc46a1e-7e11-4149-8eb8-e80eae074aeb.png?alt=media&token=dd0c7575-82f9-43d5-a4f0-69da79968576","id":"9bc46a1e-7e11-4149-8eb8-e80eae074aeb","width":1024,"height":768,"filename":"annotation.png","type":"image/png","caption":"Example of an annotated screenshot in a help article","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2Fd4801431-a3b0-4438-a89d-2cbbfa4b1a31.png?alt=media&token=df4b0d36-1efd-455b-95d8-fbc4396327ae","id":"d4801431-a3b0-4438-a89d-2cbbfa4b1a31","width":1024,"height":768,"filename":"splash.png","type":"image/png","caption":"Banner in the Studio 2.0 App welcome screen","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2F9vM5EVLBy5itqCYvXudG%2F7d323fcf-ba98-4d9e-b4c4-aaae4630bc99.png?alt=media&token=685d62ba-eca9-47b3-8501-1941572f5e96","id":"7d323fcf-ba98-4d9e-b4c4-aaae4630bc99","width":1024,"height":768,"filename":"social media.png","type":"image/png","caption":"Social media posts regarding the launch of the Studio Help Center","border":false}]}
```

## Constraints and challenges

The timeline for starting and launching the new Help Center was about 6 months. Using Zendesk to host the help articles meant that customization capabilities were limited. There have also been some inconsistencies between the copy and images used in the help articles because multiple writers were creating the content. Using the UI patterns consistently was also a challenge.

## Outcomes and learnings

To address inconsistencies, the front-end developer and I created a document with references and when to use certain styles.

The new [Studio Help Center](https://studiohelp.bricklink.com/hc/en-us) received over 2K visitors within the first 5 days of launch. We heard no concerns from users, which is a great indication that we should continue focusing on the onboarding experience.

Designing the Studio Help Center

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FQBjJLVrnpHNOVBZo4B1x%2F6209f625-24d5-4f13-a1bc-1644ef502be3.png?alt=media&token=c887bf5e-fed7-4137-adb1-39ad7c2e6694","id":"6209f625-24d5-4f13-a1bc-1644ef502be3","width":1024,"height":768,"filename":"bricklink-20-logo.png","type":"image/png","caption":"BrickLink's 20th Anniversary logo","border":false}]}
```

## Summary

In 2020, BrickLink marked its 20th anniversary and wanted to celebrate with its community by hosting an online event. This project also served as an opportunity for the team to work on something different and unrelated to current projects.

The 20 Days of BrickLink event revolved around 4 themes. Every week, we covered a topic/activity for each weekday.

## My role

Celebrating the 20th anniversary was initially scoped as a small project that included some articles and social media posts. After further discussion with the team, we agreed that we needed to do more for such a significant milestone. I took the lead on this project and was responsible for a variety of deliverables such as:

* Logo and art direction

* Content strategy

* 20th anniversary swag

* Marketing materials

* Internal tools to enable content visibility and manage story submissions

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FQBjJLVrnpHNOVBZo4B1x%2F6495f244-99d8-45b9-be84-dab374e1a112.jpg?alt=media&token=958a126d-67f1-43b9-af3b-9938301de6b2","id":"6495f244-99d8-45b9-be84-dab374e1a112","width":2048,"height":1365,"filename":"20-year-merch.jpg","type":"image/jpeg","caption":"Swag with the 20th Anniversary logo","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FQBjJLVrnpHNOVBZo4B1x%2Fd63cde49-80a7-4e8f-bbdd-3d94c7702558.png?alt=media&token=edbde7c2-5cd8-49cc-96e1-632e3b33492c","id":"d63cde49-80a7-4e8f-bbdd-3d94c7702558","width":500,"height":743,"filename":"20-years-social.png","type":"image/png","caption":"Facebook post about the swag","border":false}]}
```

## Constraints and challenges

When we eventually agreed on what we wanted for the project, we were left with only 4 months to plan, design, and create content. Other things that created challenges for us were:

* Having no dedicated resources

* Having no former experience running an event completely online

* Delays in merchandise due to covid impacting shipping and inventory

## Outcome and learnings

We could've easily stuck to the bare minimum, but we were eager to deliver something memorable and engaging for the BrickLink community. The push for that and the effort we put in paid off. Over 150 members submitted their stories, the trivia attracted at least 40 participants each week, and our social media saw an increase in engagement. On top of that, the team were ecstatic working on something new and meaningful.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FQBjJLVrnpHNOVBZo4B1x%2F2e26e5e4-c7d6-4995-b76e-b618cb8a13f7.png?alt=media&token=e486bbb2-68be-4fd1-8841-85edbd01af81","id":"2e26e5e4-c7d6-4995-b76e-b618cb8a13f7","width":1200,"height":630,"filename":"20-stories-mobile-landing.png","type":"image/png","caption":"The 20 Years of BrickLink Stories landing page","border":false}]}
```

Running the 20 Days of BrickLink event

## Summary

The [About Studio App](https://www.bricklink.com/v3/studio/main.page) page (previously the download page) remained unchanged for over 5 years. The design consequently looked inconsistent with the rest of the site, and the content wasn't engaging. It only had information about the app and its features but very little information to help inspire new builders to get started.

## Constraints and challenges

The main challenge for this project was that it kept getting backlogged because it wasn't negatively affecting any stats. Other projects would take priority, and aligning on the project's goals took some time. Eventually, the team agreed to separate the About from the Download content, which increased the scope.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2Fstudiodownload%2Fb3584327-5d28-41d6-bd5a-e2fea3d65399.png?alt=media&token=d4c2ab99-f688-42eb-a3b6-75ed25fb3ff0","id":"b3584327-5d28-41d6-bd5a-e2fea3d65399","width":1024,"height":1346,"filename":"studio-main-archive.png","type":"image/png","caption":"Screenshot of the page design before the update","border":false}]}
```

## My role

As the lead visual designer, I was responsible for:

* Making the designs responsive

* Creating new graphic assets

* Prototyping

* Updating the Studio design library

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2Fstudiodownload%2F204224d4-ce41-457b-9835-81e2ec4ac537.gif?alt=media&token=36f06c0d-3b3e-4a03-84f6-0eb49818e323","id":"204224d4-ce41-457b-9835-81e2ec4ac537","width":800,"height":528,"filename":"studio-main.gif","type":"image/gif","caption":"GIF of the new Studio About page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2Fstudiodownload%2F395d0f4e-0b4e-4132-8f16-207f79773293.gif?alt=media&token=ce8b6900-707c-4707-a72c-39a8ec2cdb2f","id":"395d0f4e-0b4e-4132-8f16-207f79773293","width":800,"height":490,"filename":"studio-download.gif","type":"image/gif","caption":"GIF of the new Studio Download page","border":false}]}
```

## Outcomes and learnings

The newly updated Studio [About](https://www.bricklink.com/v3/studio/main.page)/[Download](https://www.bricklink.com/v3/studio/download.page) pages were released in Q2 2024 with no issues. Although these pages weren't significant in increasing user engagement, it increased team morale as the Studio pages were something that the entire team wanted to update.

About and Download Studio App

## Summary

The [AFOL Designer Program](https://www.bricklink.com/v3/designer-program/past/adp.page) was created to celebrate 60 years of the LEGO brick and to acknowledge the creativity of the AFOL (Adult Fan of LEGO) community. The Program allowed us to collaborate with fan designers and help realize unique designs with truly original themes. Thirteen designs were successfully crowdfunded and are now limited edition 60 Years Anniversary sets.

## My role

As the lead designer, I was responsible for:

* Designing packaging, inserts, instruction booklets

* Copywriting and proofreading

* Designing for the landing page, item details page, and admin dashboard

* Designing marketing materials, such as emails and social media posts

Other responsibilities outside of my role during this time include:

* Being the liaison between BrickLink and outside vendors (for packaging and booklets)

* Traveling and presenting at LEGO conventions

## Packaging design

The packaging design required the most amount of effort and lead time. We prototyped several different box shapes but ultimately decided to stick with the rectangular shape because the size of the sets varied greatly, from just 370+ LEGO elements to over 2000.

Even though this program was a collaboration with LEGO, the box design had to be significantly different from existing designs (e.g. what's in stores) as to not confuse consumers that these products are typical LEGO products.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYBfRIIsSSBwwHi0wcOME%2Fb089d090-8b06-4044-8511-6775e0f9247b.png?alt=media&token=dffdbc21-9ce5-461c-a527-adeddece59c3","id":"b089d090-8b06-4044-8511-6775e0f9247b","width":1024,"height":768,"filename":"adp-boxes.png","type":"image/png","caption":"Official box design of the LEGO x BrickLink sets.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYBfRIIsSSBwwHi0wcOME%2F0f5d6664-5104-4fb7-8103-246df42766c0.png?alt=media&token=958eb9d9-fd17-4f71-b901-c44332fc7723","id":"0f5d6664-5104-4fb7-8103-246df42766c0","width":1023,"height":768,"filename":"adp - front.png","type":"image/png","caption":"The LEGO Story outer sleeve (photo credit: Brickset)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYBfRIIsSSBwwHi0wcOME%2Fb60d0549-2899-4a72-8d2b-2161d3332d66.png?alt=media&token=5c5422d4-a140-4934-a020-837c1ac2d0f9","id":"b60d0549-2899-4a72-8d2b-2161d3332d66","width":1023,"height":768,"filename":"adp - black box.png","type":"image/png","caption":"Inner box with pattern and seal (photo credit: The Brothers Brick)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYBfRIIsSSBwwHi0wcOME%2F33416bd7-ffd6-41ce-a1d5-cc33f4e2b0d7.png?alt=media&token=ab92b46d-e329-4acb-abfa-b7c5dc18fcf8","id":"33416bd7-ffd6-41ce-a1d5-cc33f4e2b0d7","width":1023,"height":768,"filename":"adp - inside.png","type":"image/png","caption":"Set contents (photo credit: Brickset)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYBfRIIsSSBwwHi0wcOME%2F64000503-98c6-4113-8716-11751de5517d.png?alt=media&token=a3542195-d16a-4141-8295-da9fd2940c47","id":"64000503-98c6-4113-8716-11751de5517d","width":1023,"height":768,"filename":"adp - backdrop.png","type":"image/png","caption":"Wild West Saloon with outer sleeve as backdrop (photo credit: The Brothers Brick)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYBfRIIsSSBwwHi0wcOME%2F6dead599-54ab-42ab-bb74-cf46c50f9550.jpg?alt=media&token=b6170927-4925-4a35-a7ad-c3f9e7740043","id":"6dead599-54ab-42ab-bb74-cf46c50f9550","width":1750,"height":1150,"filename":"adp-flyer.jpg","type":"image/jpeg","caption":"Handout at a LEGO convention","border":false}]}
```

```cv
youtube
{"url":"https://youtu.be/UvFMqelrtIE","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/UvFMqelrtIE/hqdefault.jpg"}
```

## Constraints and challenges

The AFOL Designer Program was basically new territory because most of the team had no prior experience with manufacturing or logistics. We underestimated the scope of this project which led to other projects being deprioritized or forgotten altogether. The timeline was also extremely tight as we only had about a year to plan, research, produce, and ship the 60 Years Anniversary sets.

## Outcome and learnings

I had only ever designed for digital before this project, so I was apprehensive about taking on a project that involved both digital and print materials. Despite my initial hesitation, I was excited for the challenge and was able to learn the process for print materials, collaborate with outside vendors, and be a presenter at conventions.

Ultimately, the AFOL Designer Program challenged a digital team to create physical products. Based on forums and articles around the web, it was well-received, with some asking for a second iteration. After the Program officially ended, the LEGO Group acquired BrickLink.

## Reviews from fan media

* [Revisiting the LEGO Wild West Saloon set...](https://www.brothers-brick.com/2019/06/26/revisiting-the-lego-wild-west-saloon-set-from-bricklinks-afol-designer-program-review/) – The Brothers Brick

* [AFOL Designer Program packaging](https://brickset.com/article/43982/afol-designer-program-packaging) – Brickset

* [Set review: Skyline Express](https://www.bricksforbricks.com/blog/2019/8/6/set-review-bl19003-skyline-express-bricklink-afol-designer-program) – Bricks For Bricks

* [Set Review: BIKES!](https://www.bricksforbricks.com/blog/2019/7/6/set-review-bl19012-bikes-bricklink-afol-designer-program) – Bricks For Bricks

Packaging design for the AFOL Designer Program

## Summary

The [BrickLink Designer Program (BDP) 2021 Invitational](https://www.bricklink.com/v3/designer-program/past/bdp-2021.page) is the follow-up to the [AFOL Designer Program (ADP)](https://www.bricklink.com/v3/designer-program/past/adp.page) that first launched in 2018. For this 2021 Invitational, the BrickLink team and invited designers of the LEGO Ideas 10K Club projects collaborated to test build and refine the projects for production. Fifteen projects over the course of 3 rounds were crowdfunded and produced.

## My role

The art direction for the BDP 2021 Invitational was partly based off of existing designs from ADP. We believed having a similar identity to the previous program was important to establish familiarity. Still, new assets to refresh the brand were required. Some print and digital deliverables include:

* New logo

* Packaging and inserts

* PDF instructions

* Landing and item details pages

* Copywriting and proofreading

* Marketing materials

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYQiWdCFeiB2u3Af8W0mE%2F2cdf6233-be99-4b91-abe9-60932950da7c.png?alt=media&token=e9bf6379-6e96-4c31-a186-a503a64bf648","id":"2cdf6233-be99-4b91-abe9-60932950da7c","width":2048,"height":1536,"filename":"BDP logo@2x.png","type":"image/png","caption":"Primary logo of BDP 2021 Invitational","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYQiWdCFeiB2u3Af8W0mE%2F08fc4e5f-4abf-43cf-a180-bcdb70ace2ca.png?alt=media&token=15c29c30-efbb-49a3-af3a-18de5cceffa8","id":"08fc4e5f-4abf-43cf-a180-bcdb70ace2ca","width":1024,"height":768,"filename":"bdp-2021-landing.png","type":"image/png","caption":"Landing and product details pages","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYQiWdCFeiB2u3Af8W0mE%2F45743cf1-56da-4f7b-8988-cbbaf8929ef0.png?alt=media&token=917c8500-ca83-4c9f-b54c-b8d6e88a4173","id":"45743cf1-56da-4f7b-8988-cbbaf8929ef0","width":1024,"height":768,"filename":"bdp-box.png","type":"image/png","caption":"Official box design for BDP 2021 Invitational","border":false}]}
```

## Constraints and challenges

[BDP 2021 Invitational](https://www.bricklink.com/v3/designer-program/past/bdp-2021.page) had no dedicated resources to effectively cover all requirements and deliverables. Many of the team members who worked on this were pulled in from other teams which meant switching between tasks, priorities, and stakeholders caused confusion and oversight.

Other challenges include coordinating schedules with manufacturing and communicating with external parties in a different time zone. Since this project had a timeline of approximately one year, there was pressure from stakeholders and our users to get tasks done quickly without sacrificing product quality.

## Outcomes and learnings

We initially planned for only 5,000 units per project, but we doubled it to 10,000 units due to high demand. The first round of crowdfunding sold out within a few days. The second round of crowdfunding reached funded status in under 1 hour, and the third round completely sold out in under 24 hours.

We didn’t anticipate the projects to sell out as fast as it did, so there were some in-between statuses that we didn’t account for. Of the 15 projects that were crowdfunded and produced, 9 completely sold out. Through BDP 2021 Invitational, we learned that the interest in this type of crowdfunding was high enough to continue with a new and improved program, now called [BDP Series 1](https://www.bricklink.com/v3/designer-program/main.page).

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FYQiWdCFeiB2u3Af8W0mE%2F92205148-046a-4ef1-8da6-6357215af4f6.png?alt=media&token=beecf2ee-21d6-4749-aaaa-e382117d8950","id":"92205148-046a-4ef1-8da6-6357215af4f6","width":1024,"height":768,"filename":"bdp-details-page.png","type":"image/png","caption":"The product details page with current crowdfunding status of SOLD OUT.","border":false}]}
```

## Articles by fan media

* [Round 1 Final Designs](http://thebrickblogger.com/2021/12/bricklink-designer-program-round-1-final-designs/) – The Brick Blogger

* [Round 2 Final Set Images](https://www.thebrickfan.com/lego-bricklink-designer-program-round-2-official-set-images/) – The Brick Fan

* [Round 3 Has Closed](https://jaysbrickblog.com/news/bricklink-designer-program-round-3-has-closed-with-pre-orders-selling-out-under-24-hours/) – Jay's Brick Blog

## Review

```cv
youtube
{"url":"https://www.youtube.com/watch?v=4xSjuSQ7l8M","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/4xSjuSQ7l8M/hqdefault.jpg"}
```

BrickLink Designer Program – 2021 Invitational

## Summary

The MOC Pop-Up Store pilot was launched in Q4 of 2023 on BrickLink. For the designs that were not made into official sets, buyers had another chance to own the set by purchasing the elements and digital building instructions through this pilot.

## My role

The art direction for the MOC Pop-Up Store was based off of existing designs from the BrickLink Designer Program (BDP). Deliverables included:

* Logo

* New checkout design

* New transaction design

* UI pattern library based off of BDP

* Graphics for social media and marketing emails

* [Prototypes](https://www.figma.com/proto/umXXlnrdRGUZi79xGHUdVM/%5BUI%5D-MOC-Pop-Up-Store-%E2%80%93-Main-pages?page-id=120%3A5233&node-id=339-19915&viewport=281%2C471%2C0.16&t=ZQM03UFRC9vZsGru-1&scaling=min-zoom&content-scaling=fixed&starting-point-node-id=339%3A19915&show-proto-sidebar=1) and documentation

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FXQnxnmQrSNNAHwSgrtW02Zn8uXi1%2FkphGsRPJFH0UJUzwB6cO%2Fdc7fac4f-f1d3-498f-8668-065eaf02c852.png?alt=media&token=98e71224-46bd-4c18-b24c-f122977580fe","id":"dc7fac4f-f1d3-498f-8668-065eaf02c852","width":800,"height":600,"filename":"mps-thumbnail.png","type":"image/png","caption":"Primary logo of the MOC Pop-Up Store","border":false}]}
```

## Constraints and challenges

The entire project took about 6 months from research to production, so most disciplines progressed in tandem. The time allotted for UI design specifically was less than 1 month. The most challenging aspect of this project was creating an updated checkout/transaction flow, which had a lot of room for error.

## Outcomes and learnings

We were able to launch the MOC Pop-Up Store on time with no significant bugs or issues. The overall NPS score for this project was over 76, which is higher than the average eCommerce NPS score of 45.