Sakari is a sake brewery from Nishinomiya, Japan. In addition to brewing [its globally awarded sake](https://www.sublimio.com/sakari-sake/) - whose brand was designed by me and [Sublimio](https://www.sublimio.com/) - Sakari has also introduced its own gin line, produced with sake-derived ingredients: a new refreshing challenge and a completely different market.

We were called to develop a positioning and identity that would put Sakari Gin on the map.

```cv
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```

While Sakari Gin can be considered a “spin-off” of its parent sake brand, we aimed at giving it a distinct look and personality, as its audience is naturally quite different.

This meant adapting the tone of voice, visual imagery and brand identity to reflect a different mood, inspired by the nights of Japanese metropolises, closer to the use case of the product (drinks in cocktail bars).

‎[Sakari Gin’s website](https://www.sakarigin.com) takes cues from its sake counterpart, but with an added focus on botanicals.

```cv
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```

```cv
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```

→ [full case study](https://www.sublimio.com/sakari-gin/)

Sakari Gin

I've been longing to see my work featured on SiteInspire. Looks like the wait is finally over.

https://www.siteinspire.com/websites/11728-matteo-modica

Creative director

sakarigin.com Honorable Mention

sakarisake.com Honorable Mention

sublimio.com Honorable Mention

thatsaprile.com Honorable Mention

EDIT Napoli is the international design fair dedicated to authorial and independent design, focusing on responsible creativity, quality over quantity, and craftsmanship.

EDIT Napoli

I exhibited aprile, the floating seat I designed, during the Salone del Mobile in Milano, Italy.

Fuorisalone

We helped launch a craft gin with a sake soul, a true product sitting at the intersection of millenary heritage and category innovation.

Frontman is a brand specialized in luxury accessories for tech devices, such as smartphone covers, produced in the most refined materials. Sublimio and I created the brand with a special focus on a distinctive tone of voice, equally distant from the tech world commonplaces and from the luxury ones.

Frontman

Sakari is a 130 years-old sake brewery from Nishinomiya, Japan, set on a challenging mission: bringing its product to the Western markets, less educated about the nuances and possibilities of this Japanese drink. The friends at Sublimio and I partnered with Sakari from day one, helping the brewery evolve its brand promise to match the Western mindset.

Sakari Sake

"We'd rather be wrong than boring." 

This is the statement opening the bespoke website for MessUp: a fresh Italian branding agency, unafraid to challenge the best practices - or even make mistakes - to have an impact.

This is definitely one of the most fun projects I have been working on lately, on the fine line between pure creativity and rationality. 

From the brand strategy to the naming, from the visual identity to all sorts of digital and physical assets, it has been a refreshing - and challenging - experience, that reminded me how lucky I am for doing the work I love.

MessUp

Fluttuo is an independent project of artisanal jewelry, born without support from any of the big brands, but with the ambition to become a high-profile brand in its own respect. With this goal, Sublimio and I followed every aspect of the brand creation process, infusing the project with all its luxury branding expertise.

Fluttuo

A straightforward one-page website gathering links from my work, side projects, and contact information. To spice it up, visuals are unveiled when hovering over the project links.

matteomodica.com website

aprile is hanging seat inspired by spring and the shape of petals, rooted in my childhood emotions. It's handcrafted in Italy with so much stubbornness and so few compromise in a limited edition of 30 pieces (per finishing), just like the days of April. Each piece is engraved with a unique number and a part of a story, called "30 days of aprile". And most importantly, I hope it will bring a bit of lightheartedness into our everyday spaces.

Matteo Modica

2023