Sakari is a sake brewery from Nishinomiya, Japan. In addition to brewing its globally awarded sake - whose brand was designed by me and Sublimio - Sakari has also introduced its own gin line, produced with sake-derived ingredients: a new refreshing challenge and a completely different market.
We were called to develop a positioning and identity that would put Sakari Gin on the map.
While Sakari Gin can be considered a “spin-off” of its parent sake brand, we aimed at giving it a distinct look and personality, as its audience is naturally quite different.
This meant adapting the tone of voice, visual imagery and brand identity to reflect a different mood, inspired by the nights of Japanese metropolises, closer to the use case of the product (drinks in cocktail bars).
Sakari Gin’s website takes cues from its sake counterpart, but with an added focus on botanicals.
