Metaclay is a data-driven 360° creative and marketing agency that focuses on curating narratives for African audiences and reimagining immersive brand and consumer experiences across media, technology, and fashion.

Led by co-founders Ifeoluwa Falola and Emmanuel (Manny) Uwak, who collectively possess over a decade's worth of experience in media relations, design, and technology, Metaclay has tailored campaigns for corporations and individuals that have generated more than $250,000 in revenue.

\
[Metaclay is a fresh, intuitive agency redefining imagery within... ](https://www.morebranches.com/metaclay-is-a-redefining-imagery-within-nigerian-media/)

About Metaclay Limited

Product Design

- Participated in live classes and collaborative workshops to strengthen an understanding of UX and UI principles and common practices: strategy, research, ideation, design, and validation.
- Conducted the end-to-end design process to achieve a full fledged conceptual case study.

Head of Design

- Created sketches, wireframes, mockups, and prototypes to communicate design concepts and ideas.
- Assisted in maintaining the internal design system (built in Figma) and associated documentation.
- Gained a deep understanding of their core values, products, and brand aesthetics and detected opportunities to elevate the brand experience.
- Created compelling visual designs that align with product brand standards.

UX Designer (Contract)

* Provided airplay across radio stations and managed press placements throughout Africa for the British-Nigerian rapper Little Simz, a Brits award and Mobo award winner, specifically for her standout track "Point & Kill" featuring Obongjayar.
  https://the49thstreet.com/little-simz-obongjayar-collaborate-together-on-point-and-kill/%3E
  https://radrafrica.com/radrmusic/little-simz-mirrors-youth-defiance-on-point-and-kill/
  https://culturecustodian.com/little-simz-sometimes-i-might-be-an-introvert/

* Press placements for Ghanaian rapper and voice of the youth, Black Sherif, with a key focus on publications outside Africa
  https://grmdaily.com/black-sherif-interview/
  https://www.okayafrica.com/black-sherif-ghana-interview/

* Creative direction (photoshoots, project cover art, A&R), brand design and full-scale marketing for Afro-soul and RnB artist Ogranya's 'Festival of the Sun EP'
  https://www.pulse.ng/entertainment/music/ogranya-announced-as-apple-music-up-next-artist-in-nigeria/mtpbndp

* Rebranding campaign "Plug 2.0" for African-leading entertainment agency, The Plug, who are responsible for managing African trailblazers such as Davido, Ckay, Focalistic, and others.
  The campaign involved a website revamp, new imagery, and brand design with a special focus on the black excellence motif.
  https://plugng.com/

* Metaclay x Nataal
  Nataal is a media brand and creative studio dedicated to diverse storytelling in Africa and beyond. We partnered with Nataal to provide premium interviews and cover interesting African creators across music, fashion, and the film industry.
  https://nataal.com/omah-lay
  https://nataal.com/superjazzclub
  https://nataal.com/ogranya

Co-Founder & Head of Brand & Partnerships

Founded Afro-Galactic Music PR (Public Relations) and Influencer Marketing Agency, which played a crucial role in promoting and elevating the visibility of artists in Nigeria and their music.

- Identified relevant social media influencers, bloggers, YouTubers, and content creators within the music and entertainment niche.
- Negotiated influencer contracts and compensation, monitored campaigns, and analyzed their impacts.
- Ran social media advertising campaigns to increase reach and engagement.
- Managing email marketing campaigns to keep fans informed about new releases, tours, and news.

PR & Digital Strategist

Jonzing World Record is an independent record label based in Lagos, Nigeria.
The company announced Afrobeats vanguard Rema as its signee alongside dancehall artist Ruger in 2020.􏰈
- Act as a key point of contact between internal and external teams and artists.
- Coordinate Artist schedules and maintain project production timelines, budgets, documentation, and credits.
- Monitoring and Analysis: Monitored the performance of marketing campaigns and social media initiatives.
- Identified, recruited and built relationships with content creators, influencers, affiliates and advocates by researching relevant industry experts, competitors and artist's target audience.

PR & Marketing

- Execute promotional campaigns and branding initiatives for house publications and events. 
- Applied best practices in all design work, maintaining a high standard of quality.
- Digital graphics for websites, social media, online advertising, and email campaigns.

Manny Uwak

2023