```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2F5brQ7RtLZtxLppxSmcMk%2Fe2cb09f2-0d15-4aed-b140-d8932c8a395c.png?alt=media&token=d7909b0a-f7bc-425c-aa74-a0df2d4c005d","id":"e2cb09f2-0d15-4aed-b140-d8932c8a395c","width":5339,"height":3000,"filename":"1.png","type":"image/png","caption":"Infusión","border":false}]}
```

## **Description**

Infusión" is a venture devised by three students specializing in product design and development. It emerged after analyzing various challenges in the agricultural sector of the Cundinamarca region.

## **Problem**

The primary identified issue is the lack of knowledge, training, tools, and opportunities for farmers to meet national and international quality standards, leading to high fruit losses, especially in Colombian citrus production.

## **Process**

To construct a solution, we employed a comprehensive methodological process rooted in design thinking, ethnographic research, and entrepreneurial practices. This enabled us to develop a business model that is not only sustainable and appealing but also socially responsible. Our approach reflects a commitment to innovation, holistic problem-solving, and creating positive impact within communities

## **Solution**

To address this, the project aims to transform imperfect fruits into high-value, commercially viable products, such as responsibly consumed alcoholic beverages for socializing in pubs and homes. The generated profits are then reinvested to support farmers and foster a collaborative network for mutual growth.

The project unfolds in three phases:

1. Establishing a consumption space with a focus on responsible consumption experiences

2. Bottling and commercializing the beverages while preserving the local experience, and eventually developing

3. Premium aged beverage as the flagship product.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Finfusion%2F8c41acdc-554a-4485-b25e-4dc608905f3c.png?alt=media&token=62047585-26b7-4442-8764-155cb65fde0f","id":"8c41acdc-554a-4485-b25e-4dc608905f3c","width":5339,"height":3001,"filename":"modelo final.373-min.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Finfusion%2F0bae1e57-0d81-4b78-bc3b-f24d032e5840.png?alt=media&token=72fa9061-74c8-4355-be74-f38bd5acfe5e","id":"0bae1e57-0d81-4b78-bc3b-f24d032e5840","width":5339,"height":3001,"filename":"modelo final.374-min.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Finfusion%2Fef3c0496-18db-4e65-97c3-30663bc3ae2e.png?alt=media&token=19e4d7f0-cdc2-468f-a54a-fbe10b9e69bb","id":"ef3c0496-18db-4e65-97c3-30663bc3ae2e","width":5339,"height":3001,"filename":"modelo final.380-min.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Finfusion%2Fb033ebcf-01d6-4345-99ee-a37ddf1dcaee.png?alt=media&token=837dd108-cdb4-488b-80d2-4a2c7fbd9f0f","id":"b033ebcf-01d6-4345-99ee-a37ddf1dcaee","width":5339,"height":3001,"filename":"modelo final.382-min.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Finfusion%2F77ba1e90-d141-464f-ab8c-838debb1dd2d.jpg?alt=media&token=18cb3f9e-1434-4444-a45a-20d221315d5a","id":"77ba1e90-d141-464f-ab8c-838debb1dd2d","width":1920,"height":971,"filename":"modelo final.346.jpg","type":"image/jpeg","caption":"","border":false}]}
```

While commencing with a pilot program involving citrus producers in Cundinamarca, the project's vision extends to a beverage line encompassing fruits from across Colombia, including tropical, red, exotic, and other varieties.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Finfusion%2F7a2a5066-ec72-437b-97ad-3da6c3bd1f0a.jpg?alt=media&token=aa1d3a32-0573-4966-a976-7c279b765fd9","id":"7a2a5066-ec72-437b-97ad-3da6c3bd1f0a","width":3872,"height":2592,"filename":"DSC_0412.JPG","type":"image/jpeg","caption":"","border":false}]}
```

Infusión - responsibly consumed alcoholic beverages

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2F851ff82f-fceb-4854-b356-4f5f325d7190.png?alt=media&token=198bf87f-bf67-4f13-97fb-b8cc87cfa3c4","id":"851ff82f-fceb-4854-b356-4f5f325d7190","width":768,"height":576,"filename":"116_2021_Jan_Medicsen_Fig2-768x576-1191545321.png","type":"image/png","caption":"","border":false}]}
```

Medicsen is a startup working on a non-invasive artificial pancreas for people with diabetes. This device is capable of predicting future glucose values in the patient with a one-hour advance notice and a margin of error of fewer than 10 glucose units, while also providing practical lifestyle advice for disease management.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2Fe7e48bc5-b7e5-4d24-bc02-4af9e994ef70.png?alt=media&token=648112db-df09-482d-b937-d9d9f40d4a05","id":"e7e48bc5-b7e5-4d24-bc02-4af9e994ef70","width":1000,"height":1000,"filename":"1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2F311dd8a6-2187-462a-b8ca-40f7a83566a3.png?alt=media&token=3db7bb86-1fd2-4ff2-a14f-cb7c80271ad1","id":"311dd8a6-2187-462a-b8ca-40f7a83566a3","width":1000,"height":1000,"filename":"2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2Ffe6c5d17-fe1e-4633-b603-3db97caa14ce.png?alt=media&token=ea036306-9dbe-430f-8e79-a45f737b6720","id":"fe6c5d17-fe1e-4633-b603-3db97caa14ce","width":1000,"height":1000,"filename":"3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2Fb96244de-2c31-4214-8454-b124b9ec5250.png?alt=media&token=cc8a6331-eb97-4f30-9832-3255aeb5f45d","id":"b96244de-2c31-4214-8454-b124b9ec5250","width":1000,"height":1000,"filename":"4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2F2b9b2232-d656-4bd9-b6c8-ba8a31150fb8.png?alt=media&token=2c9e1bce-1b36-424d-92ef-84da709b1d51","id":"2b9b2232-d656-4bd9-b6c8-ba8a31150fb8","width":1000,"height":1000,"filename":"5.png","type":"image/png","caption":"","border":false}]}
```

## **Problem**

Traditional diabetes management often involves invasive methods like constant blood glucose monitoring and injections, which can be uncomfortable and disruptive to patients' lives. Medicsen's innovation seeks to offer a device that predicts future glucose levels accurately, allowing patients to manage their condition proactively. This approach reduces the need for invasive procedures, enhances patients' quality of life, and provides practical lifestyle guidance for better disease management.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FTOFI87rJIOPJnh8qRPLc%2Ff0fdb523-b2ee-4cdc-9cf7-7ed509a4bc60.jpg?alt=media&token=a61dae43-8aca-42ae-b6b4-f2e86a40f5a6","id":"f0fdb523-b2ee-4cdc-9cf7-7ed509a4bc60","width":2281,"height":919,"filename":"Medicsen-como-funciona-2216524953.jpg","type":"image/jpeg","caption":"","border":false}]}
```

The world's first artificial pancreas, an approach from product design.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F4da8005c-6189-4c9a-857b-6e676544bf4b.png?alt=media&token=55c766ba-338a-40ea-a35d-1b4d66a26f4c","id":"4da8005c-6189-4c9a-857b-6e676544bf4b","width":1920,"height":1080,"filename":"2021-03-07 -Render - V1.15-min.png","type":"image/png","caption":"","border":false}]}
```

Advector, a trailblazing Colombian industrial drone company, **entrusted me with the exciting challenge of revitalizing their brand and reimagining their flagship product**. This project was a fusion of innovation, precision, and creativity, aimed at reshaping Advector's visual identity and enhancing the user experience of their groundbreaking industrial drone.

* Role: **Product Designer**

* Collaborators: **Advector**

* Company: **Brain Tanking Innovation**

* Timeline: **Jan - Jun 2021**

## **Design Dilemmas and Aerial Ambitions**

Advector, a Colombian enterprise specializing in industrial drones, offers a wide array of services, including aerial photogrammetry and drone rentals. Despite its solid reputation in the industry, the company faced challenges stemming from its original brand identity, which suffered from issues related to legibility and adaptability in the digital realm. Similarly, their flagship drone, the 'Koleopteros,' while technically proficient for its intended tasks, lacked the visual allure desired by potential customers.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FVoD4pdqqiQ9LoRg1uVRd%2F88333d4f-b294-4664-a017-fd77323ca9dc.png?alt=media&token=7f979300-df1b-4cc6-a625-7fb526ce99b2","id":"88333d4f-b294-4664-a017-fd77323ca9dc","width":470,"height":176,"filename":"l_5e3064a7956f777395da3edd48b2f909-2607126663.png","type":"image/png","caption":"Advector Initial Brand","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2FVoD4pdqqiQ9LoRg1uVRd%2F47d52c70-2fb4-429a-b8f8-d64dd1fdd0cd.jpg?alt=media&token=64541afe-56a8-4bce-9dd5-d7b1e5e6d631","id":"47d52c70-2fb4-429a-b8f8-d64dd1fdd0cd","width":4856,"height":1355,"filename":"1519797642582-548800696.jpg","type":"image/jpeg","caption":"Koleopteros - El dron insignia de la compañía","border":false}]}
```

**The brand overhaul focused on creating a clean, modern identity that communicates Advector's industrial expertise while establishing a strong presence in the digital landscape**. The refined brand elements harmonize function with aesthetics, aligning with Advector's commitment to professionalism and innovation.

## **Forging Innovation into Identity**

The brand transformation aimed to craft a sleek, contemporary identity that effectively conveys Advector's deep industrial knowledge, all the while making a bold impact in their customers and digital realm. The polished brand elements seamlessly blend practicality with aesthetics, perfectly mirroring Advector's unwavering dedication to professionalism and its pioneering spirit in the realm of innovation.

### **Inspiration in Flight**

The technological surveillance undertaken delved into the exploration of functional and visual benchmarks, drawing inspiration from both the aeronautics industry and other sectors closely connected to agro-industry. This meticulous research enabled the identification of key visual elements, material handling, textures, color palettes, and more. These findings served as the foundation for creating tailor-made visual elements, seamlessly integrated into both the brand identity and the 'Koleopteros' drone.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Fd879f091-5ec0-46bc-bfdf-39feb530c647.jpg?alt=media&token=a3964909-b5e2-470b-b38f-e7190bcb45c9","id":"d879f091-5ec0-46bc-bfdf-39feb530c647","width":960,"height":540,"filename":"Advector_RediseñoDron_VigilanciaTecnológica_Ene20211.pptx.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Fdd90f776-cb03-4e85-9c9f-04773d255925.jpg?alt=media&token=e0448ab4-76b7-4089-b79c-e16be207dbcc","id":"dd90f776-cb03-4e85-9c9f-04773d255925","width":960,"height":540,"filename":"Advector_RediseñoDron_VigilanciaTecnológica_Ene2021.pptx.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F1dfb233c-aba8-4bb0-a29d-e75b4d8aa2ea.jpg?alt=media&token=611911ee-f467-4f62-94a1-b9999c2fee58","id":"1dfb233c-aba8-4bb0-a29d-e75b4d8aa2ea","width":960,"height":540,"filename":"Advector_RediseñoDron_VigilanciaTecnológica_Ene2021.pptx4.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F5a0d7990-79c0-4ba5-a192-f1f61092ae00.jpg?alt=media&token=2940df0e-bf37-4fbf-8fb5-e442cdd86214","id":"5a0d7990-79c0-4ba5-a192-f1f61092ae00","width":960,"height":540,"filename":"Advector_RediseñoDron_VigilanciaTecnológica_Ene2021.pptx5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F0d544486-b622-4945-a0e3-085a41cc2668.jpg?alt=media&token=15fdee1a-f343-48b4-9740-adbebec5a7d9","id":"0d544486-b622-4945-a0e3-085a41cc2668","width":960,"height":540,"filename":"Advector_RediseñoDron_VigilanciaTecnológica_Ene2021.pptx3.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **Archetypal Fusion:** Crafting Advector's Brand Personality Through Purposeful Identity Alignment

Building the brand involved a comprehensive process, which began by **identifying the archetype that best encapsulated the organization's personality.** I conducted a personality test, engaging directly with the organization to discern the identity they sought to portray. This step was crucial in defining the essence and character of the brand, aligning it with the values and aspirations of Advector.

By uncovering the archetype that resonated with the organization, **we were able to craft a brand that not only embodies Advector's core identity but also connects deeply with its target audience.** This strategic approach ensures that the brand portrays a consistent, authentic, and relatable image, reinforcing the company's mission and strengthening its position in the market. The chosen archetype serves as the foundation upon which the brand story, visual elements, and messaging are built, creating a cohesive and impactful brand identity that accurately represents Advector's unique persona.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F186fdc88-2c55-4212-8737-96945ca948fa.jpg?alt=media&token=084c5e64-d3fe-4cd6-bab1-23df48cc9d55","id":"186fdc88-2c55-4212-8737-96945ca948fa","width":960,"height":540,"filename":"1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F48fb517e-7275-4a2e-bd92-1fe1ec04f99a.jpg?alt=media&token=c6b61a75-bb61-4565-b23c-c257f805b0ad","id":"48fb517e-7275-4a2e-bd92-1fe1ec04f99a","width":960,"height":540,"filename":"2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F108a8a25-acf0-461d-baf5-9b8b5b54c330.jpg?alt=media&token=4dff70d0-c3ab-4321-b333-e65b95678473","id":"108a8a25-acf0-461d-baf5-9b8b5b54c330","width":960,"height":540,"filename":"3.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F7a8af98a-74a1-426b-8d0c-340ad23c86d8.jpg?alt=media&token=f84da00c-edbd-4bbf-a873-fefa53be663d","id":"7a8af98a-74a1-426b-8d0c-340ad23c86d8","width":960,"height":540,"filename":"4.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F9294b878-b36b-4d88-b099-ca352057b9ee.jpg?alt=media&token=0f73c368-7249-41db-862a-ff1ae0d9c6dc","id":"9294b878-b36b-4d88-b099-ca352057b9ee","width":960,"height":540,"filename":"5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F039dbe14-ed85-4984-97ea-62df77de76cb.jpg?alt=media&token=385ec8e6-e850-4eb0-bfb7-7691753e1f70","id":"039dbe14-ed85-4984-97ea-62df77de76cb","width":960,"height":540,"filename":"6.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F8e84db63-2d8a-42a3-9154-a8a1faa67a95.jpg?alt=media&token=8402f8dd-fb23-4f4d-bf3c-37a15d2f2f97","id":"8e84db63-2d8a-42a3-9154-a8a1faa67a95","width":960,"height":540,"filename":"7.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Ffb100fc5-2429-4a96-a9bc-622119328f67.jpg?alt=media&token=7a59200e-3710-41d5-b1f6-5ca54d6a91ee","id":"fb100fc5-2429-4a96-a9bc-622119328f67","width":960,"height":540,"filename":"8.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Fa30a8f55-54bc-47b4-800a-9d44fe0a04c6.jpg?alt=media&token=96439b7c-513e-440f-b2a3-451e33ae173a","id":"a30a8f55-54bc-47b4-800a-9d44fe0a04c6","width":960,"height":540,"filename":"9.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **Insectoid Elegance in Flight**

the consideration of the elements within the new brand, along with the examination of references, competitors, and the insectoid concept underlying the 'Koleopteros' drone, paved the way for a diverse range of formal proposals. These proposals were initiated by exploring the volumes and shapes of the object, ensuring a strong foundation before delving into the intricate design details of each element.

The design process involved a meticulous approach, carefully integrating the insectoid concept into the 'Koleopteros' drone while harmonizing it with the broader brand identity. This fusion not only enriched the visual appeal of the drone but also reinforced the brand's innovative edge.

Through this iterative design exploration, we were able to refine and enhance the physical form of the 'Koleopteros,' capturing the essence of an insectoid design while prioritizing functionality, durability, and visual allure. The attention to detail extended to every component, from the exterior shell to the placement of sensors and user interfaces, creating a holistic and captivating user experience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Ff3e2f5e9-08cb-46d9-994a-0c27191d3f75.jpg?alt=media&token=6ad11bb1-32de-4aeb-84a5-18429dff7aef","id":"f3e2f5e9-08cb-46d9-994a-0c27191d3f75","width":960,"height":540,"filename":"1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Fa1077dfe-3e1d-4563-b09c-ebfc5fd77a85.jpg?alt=media&token=e70bfad7-8a06-4998-a19c-289fce303aa7","id":"a1077dfe-3e1d-4563-b09c-ebfc5fd77a85","width":960,"height":540,"filename":"Advector_ Branding_.pptx.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2Fcf37c616-8293-41d1-8536-9a81eb80b073.png?alt=media&token=fbc54606-18db-44c3-8397-9560e1f47810","id":"cf37c616-8293-41d1-8536-9a81eb80b073","width":1920,"height":1080,"filename":"isolated 2-min.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fadvector%2F4516f4f8-46b1-40ae-b61d-4f2fea27a351.png?alt=media&token=4a83b44a-77c0-49c2-a4e3-92a0c1f9898f","id":"4516f4f8-46b1-40ae-b61d-4f2fea27a351","width":1920,"height":1080,"filename":"Detalle 4-min.png","type":"image/png","caption":"","border":false}]}
```

## **Beyond Boundaries: A Redesign Revolution Defining Advector's Innovative Journey**

This project represents a significant milestone in Advector's journey, and I'm thrilled to have been part of this transformation. The collaboration between design and technology has yielded a result that not only showcases the capabilities of Advector's products but also sets a new standard for the industry. This redesign embodies the fusion of creativity and functionality, highlighting the potential of Colombian innovation on a global scale.

Revamped Brand and Flagship Product Redesign for Advector: Elevating the Identity of Colombia's Pioneering Industrial Drone Company.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fkuma%2F327976d9-04ad-4362-8328-1355a994a6dc.mp4?alt=media&token=b806ad2b-cac4-493c-b0dc-fb1a27a3c23a","id":"327976d9-04ad-4362-8328-1355a994a6dc","width":1920,"height":1080,"filename":"compresed Kuma_Render_Video_V1.mp4","type":"video/mp4","caption":"","border":false}]}
```

## **Solution**

It proposes an integrated product service system consisting of three core pillars: 1. A real-time travel virtual assistant (Poleka); 2. A product customization and maintenance platform (Kokora); and finally, 3. An electric scooter (Kuma). The product is configured in parts with standard connections and components that, when combined, create scooters of different sizes. This allows for production flexibility, feasible customization, transportation optimization, low environmental impact throughout the product's lifecycle, among other benefits.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fkuma%2F34323bbb-527e-40b0-b564-881ea6e903f2.jpg?alt=media&token=d7dd4cdc-cae6-4f8f-b7a1-eaa115918aaa","id":"34323bbb-527e-40b0-b564-881ea6e903f2","width":1400,"height":935,"filename":"f95e2119996477.5c095e8e5899a.jpg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fkuma%2F97fa45bd-bc98-45d5-a155-bbc54c4b5bab.jpg?alt=media&token=703e1e8a-641e-40be-9712-aa16e92c31ac","id":"97fa45bd-bc98-45d5-a155-bbc54c4b5bab","width":1400,"height":646,"filename":"6589bb19996477.562e3ca798442.jpg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fkuma%2F1f29aae9-ec6e-459e-b716-b2866744dd90.jpg?alt=media&token=61334262-8936-4540-9612-1807dba7ec0d","id":"1f29aae9-ec6e-459e-b716-b2866744dd90","width":1400,"height":697,"filename":"71597b19996477.562e3ca929201.jpg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Fkuma%2Facef00f2-3b48-4fa2-b5a2-c4ca6f924215.jpg?alt=media&token=3e35eea7-1b26-4645-9eb1-2a723403f297","id":"acef00f2-3b48-4fa2-b5a2-c4ca6f924215","width":1400,"height":1168,"filename":"f4f11019996477.5c095e8e58032.jpg","type":"image/jpeg","caption":"","border":false}]}
```

It is a vehicle that takes center stage in the micro-mobility zone, as it has the autonomy to cover the 12km round trip, boasts a lightweight design, is dual-purpose (can be used with or without the motor activated), incorporates a lighting system for both general and nighttime use, is portable and can be carried like a rolling suitcase, and includes multifunctional components such as the handlebar (lock and enables grip at different angles), among other features.

## **Awards**

The project was the winner of the National Design Award PAD 2014, organized by the Pontifical Javeriana University in Bogotá, in the Innovation in Design category; it also won the national award Design and Point 2014 from Icesi University in Cali, in the Product Rendering category; and received the award for Best Thesis Projects, 24th Edition, from the National University in 2015, within the School of Industrial Design in Bogotá, Colombia. It was featured in the third edition of the Colombian design magazine "D-mentes" in December/February 2015.

Kuma: Portable electric Scooter

Collaborating closely with Tyba, a prominent fintech specializing in investment solutions, I had the privilege of embarking on an engaging design challenge aimed at enhancing the onboarding experience within their application. The overarching objective was clear and resolute: to optimize the user activation process and, ultimately, to bolster the conversion rates.

* **Role:** UX Designer

* **Collaborators:** Devs, QA, Stakeholders

* **Company:** Tyba - Negocios Digitales SAS

* **Timeline:** Nov 2021 - Feb 2022

## **Unraveling the Onboarding Conundrum: Overcoming User Abandonment in Investment Activation**

From the outset of the project, a critical obstacle in the user journey was brought into sharp focus: the onboarding process posed challenges and was often discouraging for many potential investors. Initial data analysis revealed a disheartening reality—more than 40% of new users abandoned the registration process prematurely. This served as a pivotal rallying point for our mission: to craft an onboarding flow that was not just user-friendly, but intuitive, efficient, and captivating, ultimately leading to higher user engagement and successful conversions.

Intriguingly, the project's complexity was deepened by one of Tyba's core missions—to not only offer investment opportunities but also to foster financial education and democratize access to investments. As we delved into the intricacies, it became evident that users were grappling with understanding how Tyba managed their investments and how their financial resources would be employed. In a realm where trust and financial security reign supreme, this added an additional layer of challenge. Balancing the imperative of simplifying the onboarding process while concurrently conveying the nuanced details of investment strategies emerged as a paramount goal.

Therefore, the challenge was not just about improving user experience, but also about crafting a narrative that harmonized with Tyba's commitment to enhancing financial literacy and making investments accessible.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Fa0bec72e-3e22-468c-a558-ec1a23af84e6.png?alt=media&token=86cc36ef-421e-483d-9fe7-d5d3b452dd58","id":"a0bec72e-3e22-468c-a558-ec1a23af84e6","width":2670,"height":677,"filename":"inicial.png","type":"image/png","caption":"User Journey AS-IS","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Fdb7e1801-1193-483b-8831-b4399386f992.png?alt=media&token=fcdafa1a-7074-43e9-b667-7d59044a17b1","id":"db7e1801-1193-483b-8831-b4399386f992","width":2335,"height":1656,"filename":"Start, splash screen and country selection.png","type":"image/png","caption":"01. Splash screen and Country selection","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2F750bbb2f-d848-4548-9577-bed3a8d82988.png?alt=media&token=c4103186-28b1-4326-aaba-0af2e29378c8","id":"750bbb2f-d848-4548-9577-bed3a8d82988","width":3795,"height":1656,"filename":"Onboarding.png","type":"image/png","caption":"02. Onboarding","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Fdf3fdfcb-adf4-4d66-923e-b97114aa7d1f.png?alt=media&token=425e99d5-0fc3-49fa-a810-d705c630d34e","id":"df3fdfcb-adf4-4d66-923e-b97114aa7d1f","width":3067,"height":1656,"filename":"Sign up.png","type":"image/png","caption":"03. Sign up","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2F629a7a91-60a1-437a-8847-f9641cf67fee.png?alt=media&token=9c9665ae-def2-4f90-a62a-dcce1fbe14f1","id":"629a7a91-60a1-437a-8847-f9641cf67fee","width":2382,"height":1656,"filename":"walkthrough.png","type":"image/png","caption":"04. Walkthrough","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Fb342e9af-768f-48a1-bab9-e15e2a8dd721.png?alt=media&token=2ad628cc-742f-4a33-b987-191659f921c1","id":"b342e9af-768f-48a1-bab9-e15e2a8dd721","width":4932,"height":1656,"filename":"Profiling.png","type":"image/png","caption":"05. Profiling","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2F802e7213-9b2f-400c-95d0-4ec9b3342ee7.png?alt=media&token=3b7b0495-cb42-47c6-a5da-6f60a728a80d","id":"802e7213-9b2f-400c-95d0-4ec9b3342ee7","width":640,"height":1656,"filename":"Product Selection.png","type":"image/png","caption":"06. Product Selection","border":false}]}
```

## **Transformation Process: Elevating Tyba's Investment Engagement through Onboarding Enhancement**

This transformative journey was a collaborative and meticulous process, systematically addressing the intricacies of Tyba's onboarding hurdles. The journey was divided into several distinct phases, each meticulously tailored to address specific facets of the user experience while contributing to the overarching solution.

1. **Alignment and Understanding:** Laying a strong foundation, alignment sessions were conducted with stakeholders and internal teams at Tyba. These sessions fostered a comprehensive understanding of the company's capabilities and strategic vision. The outcome was a shared understanding of objectives for optimizing the onboarding experience, setting the stage for collaborative innovation.

2. **Evaluation of the Existing Experience:** Extensive usability testing was conducted on the existing platform to identify usability issues and pain points in the user journey. These tests yielded invaluable insights into the precise areas that demanded improvements. Consequently, three key issues hindering the user experience were pinpointed:

   * **Non-Intuitive Registration:** The initial registration process lacked clarity and fluidity, contributing to a high abandonment rate.

   * **Complex User Profiling:** Crafting a user profile was intricate and unintuitive, leaving users questioning its necessity and relevance.

   * **Investment Product Complexity:** Users grappled with understanding the array of investment products available, impacting their confidence and decision-making.

### **Redefining the User Journey**

The transformation process commenced with a thorough analysis of the existing onboarding framework. This evaluation sought to uncover bottlenecks, complexities, and pain points that impeded user engagement.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Fec4f8c51-8966-4667-ace0-7911ab4ef2c4.png?alt=media&token=ea8d1f5a-377f-4a90-bcd0-34b24a4f0ac4","id":"ec4f8c51-8966-4667-ace0-7911ab4ef2c4","width":2600,"height":713,"filename":"final.png","type":"image/png","caption":"Changes in the User Journey Map","border":false}]}
```

Central to the new proposition was a transformative shift—empowering users with the opportunity to explore Tyba's dashboard and its diverse investment products immediately upon registering in the application. This strategic augmentation emerged as a pivotal touchpoint, granting users an unprecedented chance to immerse themselves in the platform's offerings prior to making investment decisions.

1. **Enabling Informed Decisions:** This strategic enhancement empowered users to navigate the dashboard and survey the spectrum of investment products shortly after registration, bolstering transparency and fostering informed decision-making.

2. **Instilling Trust and Confidence:** By acquainting users with the user interface, available features, and investment opportunities, Tyba enhanced trust and confidence in its platform.

3. **Mitigating Barriers to Entry:** Conventional onboarding processes often serve as formidable barriers, especially for users hesitant to commit their financial resources without comprehending the platform entirely. Granting access to the dashboard and products during registration effectively dismantled this barrier.

## **Seizing the Opportunity: Catalyzing a Modern and Engaging UI Redesign**

The project's success served as a springboard for a comprehensive application redesign, thus heralding a revamped UI characterized by modern aesthetics and enhanced appeal.

As the focus pivoted towards refining the onboarding process and amplifying user engagement, it was clear that a comprehensive approach was imperative. This realization spurred the exploration of a UI redesign that seamlessly aligned with the reimagined onboarding journey.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Ff61904eb-9401-4e24-a33f-844e1c34647c.png?alt=media&token=96fded81-f4a4-4359-a0f1-0b42473be976","id":"f61904eb-9401-4e24-a33f-844e1c34647c","width":3638,"height":1014,"filename":"Onboarding before.png","type":"image/png","caption":"Before, the onboarding and walkthrough are two separate steps","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ftyba%2Fcf46a174-b9b8-4770-9da6-d1d949e4946c.png?alt=media&token=3f805375-455e-4e73-b1ec-8d4d037c27e9","id":"cf46a174-b9b8-4770-9da6-d1d949e4946c","width":2293,"height":1080,"filename":"Onboarding after.png","type":"image/png","caption":"After: The Walkthrough uses dinamic interactions as Instagram Stories and a new Look And Feel to make it appealing and increase the value of this process","border":false}]}
```

By assimilating principles of user-centered design and capitalizing on insights distilled from the transformational journey, the UI redesign transcended the confines of mere aesthetics. It embraced a design ethos that prioritized user comprehension, interaction, and gratification.

```cv
figma
{"url":"https://www.figma.com/proto/mnv9mh3XCOTQWTuXSEIuEE/mayor?page-id=1411%3A6543&type=design&node-id=10136-107923&viewport=255%2C-11936%2C0.2&t=vSebZI6tlXjSrZur-1&scaling=scale-down&starting-point-node-id=10136%3A107892&hotspot-hints=0&mode=design"}
```

```cv
figma
{"url":"https://www.figma.com/proto/mnv9mh3XCOTQWTuXSEIuEE/mayor?page-id=1411%3A6543&type=design&node-id=10839-118590&viewport=255%2C-11936%2C0.2&t=vSebZI6tlXjSrZur-1&scaling=scale-down&starting-point-node-id=10839%3A118437&hotspot-hints=0&mode=design"}
```

The journey of refining Tyba's onboarding experience encompassed a multifaceted transformation that touched every facet of user interaction. From a structural overhaul that streamlined the journey, reduced complexity, and enhanced user comprehension, to the groundbreaking addition of post-registration dashboard exploration, each change was meticulously orchestrated to empower users, foster trust, and amplify engagement. This holistic approach not only modernized the onboarding process but also paved the way for future design innovations, solidifying Tyba's commitment to delivering an exceptional and user-centered investment platform.

## **Catalyst for Transformation: Pioneering High-Impact Endeavors**

This project proved instrumental as a transformative catalyst, laying the foundation for comprehensive, application-wide overhauls. The triumph not only revolutionized the onboarding process but also set the stage for impactful undertakings, including a dashboard revamp and a restructured organizational paradigm, all synchronized with pivotal user experience milestones. This dynamic strategy embodies our unwavering commitment to perpetual enhancement and innovation, propelling Tyba into an era defined by user-centric design and strategic evolution.

## **Measurable Impact: Elevated User Engagement and Conversion**

**Engagement metrics registered a remarkable surge, with users dedicating an average of 30% more time engaging with the platform, compared to the previous onboarding model.** This prolonged interaction time not only showcased the efficacy of the revamped interface but also underscored the value users found in immersing themselves comprehensively in Tyba's ecosystem right from the outset.

Moreover, conversion rates painted a compelling tale of success. **The integration of the exploration feature translated into a substantial 20% surge in the conversion of registered users into active investors.** This significant upswing emphasized the influence of informed decision-making; users who engaged with the dashboard and products exhibited enhanced confidence, aligning seamlessly with Tyba's offerings.

In a landscape where user contentment and trust reign supreme, these outcomes stand as a testament to the potency of innovative design solutions. The structural redesign, coupled with the integration of the exploration feature, not only modernized the onboarding process but also cemented Tyba's status as a pioneering fintech company, steadfastly dedicated to empowering users on their investment journey.

The journey of refining Tyba's onboarding experience encompassed a multifaceted transformation that touched every facet of user interaction. From a structural overhaul that streamlined the journey, reduced complexity, and enhanced user comprehension, to the groundbreaking addition of post-registration dashboard exploration, each change was meticulously orchestrated to empower users, foster trust, and amplify engagement. This holistic approach not only modernized the onboarding process but also paved the way for future design innovations, solidifying Tyba's commitment to delivering an exceptional and user-centered investment platform.

Transforming Onboarding for Enhanced Investment Engagement: A Tyba Case Study

## Introduction

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Ffinanzas%2F8eec16fb-78c8-4efd-85fe-589437c27d81.png?alt=media&token=6411de30-61ef-40db-a3b3-fd4777579f5c","id":"8eec16fb-78c8-4efd-85fe-589437c27d81","width":1912,"height":1249,"filename":"imagen 1.png","type":"image/png","caption":"","border":false}]}
```

This case study explores the design of a digital solution aimed at enhancing the financial education of young adults aged 18 to 25 in Colombia, Peru, Ecuador, and Brazil. The project was initiated to address common challenges in this demographic, such as a lack of financial goals, low savings levels, and insufficient knowledge of financial management.

* Role: **Product Designer**

* Collaborators: **Lissa Muriel, Allison Castro, Lauren Lara**

* Company: **LCI Education**

* Timeline: **Jun - Dec 2024**

## Context

### **The Problem:** A significant portion of young adults faces financial instability:

* 57% of the population cannot cover unexpected expenses.

* 73% of young people have regular income but spend it on non-essential items.

* Only 3 out of 5 individuals have clear financial goals.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2F9976f8bb-4f62-40fc-a0c8-f292d798ae82.png?alt=media&token=79d0dc9f-a4ae-40f7-8dcc-382258b23d15","id":"9976f8bb-4f62-40fc-a0c8-f292d798ae82","width":4800,"height":3616,"filename":"problem statement.png","type":"image/png","caption":"","border":false}]}
```

### **Objective:** The goal was to design an intuitive and customizable tool that facilitates long-term savings plans and promotes healthy financial habits.

## Design Process

### 1. Empathize

To understand the problem deeply, qualitative research methods were employed, including unstructured interviews with the target audience. This step uncovered key insights into their frustrations, motivations, and needs.

**Research Findings:** Many young adults experience anxiety due to a lack of financial knowledge. They expressed a desire to learn about investments and reduce unnecessary expenses. Additionally, they aspire to achieve financial stability in the future.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2F74694267-65ea-4c7f-8a7e-95f72bec2905.png?alt=media&token=b8f3c72f-f409-4a4d-a38e-542ce909e643","id":"74694267-65ea-4c7f-8a7e-95f72bec2905","width":1887,"height":1067,"filename":"Sarari - Dark.png","type":"image/png","caption":"","border":false}]}
```

**User Persona:** Natalia, a 23-year-old young professional, exemplifies the target user. She is impulsive, consumer-driven, and influenced by social trends. Natalia dreams of financial independence but struggles to maintain sustainable habits. She needs an automated system to track her income and expenses, as manual tracking is too cumbersome to sustain long-term.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2F126a34e8-1518-4056-99ea-c7f750c3ee94.png?alt=media&token=edf0b3c4-b180-4472-a90e-c1182953efb7","id":"126a34e8-1518-4056-99ea-c7f750c3ee94","width":2551,"height":2008,"filename":"Grupo 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2Fa936dd71-85c0-40ca-9ebd-c5c801fd06df.png?alt=media&token=24581b07-f078-42bd-8e57-ef9e9a864d24","id":"a936dd71-85c0-40ca-9ebd-c5c801fd06df","width":12588,"height":8343,"filename":"Empathy map.png","type":"image/png","caption":"","border":false}]}
```

### 2. Define

**Key Insights:** Users perceive financial education as a self-taught skill. They struggle with confusion around topics like pensions, taxes, and investments. A lack of financial discussions in their social circles exacerbates the issue.

**Design Question:** How might Natalia create and sustain a long-term savings plan to secure her financial future?

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2Fc330f690-27e3-4cb0-b139-f1513102e7c9.png?alt=media&token=d45e6136-7ba3-4058-b580-c9eecf3026b5","id":"c330f690-27e3-4cb0-b139-f1513102e7c9","width":2248,"height":1576,"filename":"HMW.png","type":"image/png","caption":"","border":false}]}
```

### 3. Ideate

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2F09379f61-58a5-4195-ab8a-91921be337d4.png?alt=media&token=b6e03140-f1f0-4c88-a350-fa750431d82b","id":"09379f61-58a5-4195-ab8a-91921be337d4","width":9664,"height":2800,"filename":"ideación.png","type":"image/png","caption":"","border":false}]}
```

**Proposed Solution:** The ideation phase led to the development of a financial application designed to:

* Automatically track transactions and categorize spending.

* Provide timely reminders for upcoming payments.

* Offer a clear visualization of financial goals and debt status.

* Enable interface and category customization to suit user preferences.

#### 4. Prototype

**Initial Prototype:** The prototype featured a navigation bar providing access to sections like accounts, debts, loans, reminders, and savings. Users could edit transactions, view detailed breakdowns of debts, and customize their experience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FDkRYiFfJ4cWtZMusehxnRmX8Lg13%2Frn0HP7vsg18Ug0Z1K2R0%2F0850f29a-cd71-4304-9b0f-df4c1fb0c189.png?alt=media&token=6d9b3803-5ef5-4436-891c-7a11e4ee7b16","id":"0850f29a-cd71-4304-9b0f-df4c1fb0c189","width":8768,"height":5664,"filename":"wireframe.png","type":"image/png","caption":"","border":false}]}
```

**Feedback:** User feedback highlighted strengths like simplicity and clear navigation but pointed out areas for improvement. Some users found the color contrast too harsh, text unappealing, and button placements redundant.

#### 5. Test

**Implemented Improvements:** Following feedback, the prototype underwent refinement:

* Colors and contrasts were adjusted to enhance visual appeal.

* Unnecessary steps in user flows were removed to streamline processes.

* Font sizes were optimized for better readability.

```cv
gallery
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```

## Final Solution

The final prototype offered a user-friendly application that:

* Automates income and expense tracking.

* Schedules alerts and payment reminders.

* Tracks progress toward debt elimination.

* Allows interface customization based on user preferences.

```cv
figma
{"url":"https://www.figma.com/proto/0pBPyzLs70LDkELFFuu3M3/Wireframes---Finanzas-(Copy)?node-id=198-1366&node-type=frame&t=ZsGNVPyR0KRa3xBT-1&scaling=scale-down&content-scaling=fixed&page-id=198%3A981&starting-point-node-id=198%3A1366"}
```

## Expected Results

* Pilot users reported increased clarity in managing their finances.

* There was a notable rise in the intention to set long-term savings goals.

* User satisfaction with the app’s design and usability improved significantly.

The results and impacts described in this case study represent the potential outcomes envisioned for the project. As this initiative is still in progress, the actual results have yet to be achieved. Ongoing development and testing will continue to shape the solution towards meeting its objectives.

Case Study: Designing a Solution to Improve Financial Education for Young Adults

Product Designer | UX Designer

Best Industrial Design Undergraduate Thesis

"Kuma" project won the Best Industrial Design Undergraduate Thesis of the Faculty of Arts at the National University of Colombia - 2015

Booster We

Selected for the Booster We Entrepreneurship Scholarship by Redemprendia and Banco Santander for the "Infusión" project - 2016

"Infusión" project published in Agencia de Noticias Universidad nacional de Colombia  - 2016

Infusión, aged beverage from citrus waste

Kuma isn't just a design, it's an ecosystem shift. These personal mobility vehicles aspire to replace cars, promoting eco-friendly transport, blending exercise and emission-free travel, benefiting both individuals and the environment.

Your Eco-friendly Electric Escort

"Infusión" project published in the D-Mentes magazine - 2016

Infusión

"Kuma" project published in the D-Mentes magazine - 2014

Kuma

Addressing agricultural challenges in Cundinamarca, the initiative transforms imperfect fruits into valuable alcoholic beverages, fostering sustainable growth and collaboration between farmers and the brand. With a three-phase implementation plan, "Infusión" creates responsible consumption experiences, establishes a local-global connection, and culminates in a premium aged flagship beverage. This innovative approach showcases my ability to merge design, sustainability, and entrepreneurship for impactful solutions.

Fruit-Rescued Alcoholic Beverages: Revitalizing Farmer Productivity through Reinvestment

Medicsen is a startup working on a non-invasive artificial pancreas for people with diabetes. This device is capable of predicting future glucose values in the patient with a one-hour advance notice and a margin of error of fewer than 10 glucose units, while also providing practical lifestyle advice for disease management.

Synergistic Ecosystem Design: Mobile App and Product Hardware

Advector, a trailblazing Colombian industrial drone company, entrusted me with the exciting challenge of revitalizing their brand and reimagining their flagship product. This project was a fusion of innovation, precision, and creativity, aimed at reshaping Advector's visual identity and enhancing the user experience of their groundbreaking industrial drone.

Revamping Brand and Product: Pioneering Drone Industry in Colombia

Strategic Mobility. A solution for urban mobility based on three core pillars: 1. A real-time virtual travel assistant; 2. A customizable platform for product maintenance; and 3. An electric scooter designed to strategically and efficiently cover short-distance journeys within a 'micro-zone' (up to 10 km from the destination point). This vehicle also offers additional advantages such as portability and seamless integration with mass transit systems, modular components, and a product life cycle with minimal environmental impact.

Electrifying Micromobility Solution for Bogotá

With a substantial portfolio exceeding $450 million in assets under management, the Tyba app finds itself at a prime juncture to elevate its conversion rates through an optimized onboarding process. This pivotal moment allows Tyba to capitalize on its impressive financial standing by enhancing the user experience, ultimately driving higher conversion rates and fostering sustained growth

Enhancing Onboarding: Streamlining User Activation for Increased Conversion

Explore how a user-centered design process is transforming financial education for young adults in Latin America. This ongoing project aims to address common financial challenges through an intuitive application that promotes long-term savings and healthy financial habits.

Empowering Young Adults: A Digital Solution for Financial Education

I led the design and development of games, didactic materials, and graphic materials for the organization's activities in various financial institutions such as Porvenir, Banco Mundo Mujer, AMV, Banco Itaú, Bancoomeva, etc. Additionally, I provided advice on internal innovation processes, contributing to improving the efficiency and effectiveness of the organization's operations.

Design Director

I was in charge of designing and developing two microsites for Computadores para Educar, one focused on the Evento Educa Digital 2019 and the other on a virtual repository of teaching experiences.

UX/UI Designer

As Head of Design, I played a key role in the development of the "Medicsen" application, where I served as a Product Designer, integrating the software and hardware of the artificial pancreas. Additionally, I participated in marketing and growth tasks.

Head of Design

I developed projects for experiential design and temporary architecture for clients such as Netflix, PEPSICO, El Salvador, Microsoft, Bancolombia, among others. Particularly noteworthy was the stand created for PEPSICO at the Festival Estéreo Picnic 2017.

Ephemeral architecture designer

I implemented and managed the design thinking methodology for user-centered project design and development. I worked on innovation processes for prominent clients, including Davivienda, Seguros Bolívar, Enel, Jelpit, Homecenter, Constructora Bolívar, Alpina, and Lafayette.

Project Manager

As UX Design Lead, I led the diagnosis and design proposal for the user experience of the Tyba application in Colombia, Peru, and Chile; strengthening Tyba's presence at a regional level. I was also responsible for building, strengthening, and consolidating the UX team, as well as implementing methodologies and tools to enhance design processes.

Alex Cárdenas

2024

2023