With a substantial portfolio exceeding $450 million in assets under management, the Tyba app finds itself at a prime juncture to elevate its conversion rates through an optimized onboarding process. This pivotal moment allows Tyba to capitalize on its impressive financial standing by enhancing the user experience, ultimately driving higher conversion rates and fostering sustained growth

Advector, a trailblazing Colombian industrial drone company, entrusted me with the exciting challenge of revitalizing their brand and reimagining their flagship product. This project was a fusion of innovation, precision, and creativity, aimed at reshaping Advector's visual identity and enhancing the user experience of their groundbreaking industrial drone.

Medicsen is a startup working on a non-invasive artificial pancreas for people with diabetes. This device is capable of predicting future glucose values in the patient with a one-hour advance notice and a margin of error of fewer than 10 glucose units, while also providing practical lifestyle advice for disease management.

Addressing agricultural challenges in Cundinamarca, the initiative transforms imperfect fruits into valuable alcoholic beverages, fostering sustainable growth and collaboration between farmers and the brand. With a three-phase implementation plan, "Infusión" creates responsible consumption experiences, establishes a local-global connection, and culminates in a premium aged flagship beverage. This innovative approach showcases my ability to merge design, sustainability, and entrepreneurship for impactful solutions.

Strategic Mobility. A solution for urban mobility based on three core pillars: 1. A real-time virtual travel assistant; 2. A customizable platform for product maintenance; and 3. An electric scooter designed to strategically and efficiently cover short-distance journeys within a 'micro-zone' (up to 10 km from the destination point). This vehicle also offers additional advantages such as portability and seamless integration with mass transit systems, modular components, and a product life cycle with minimal environmental impact.

"Kuma" project won the Best Industrial Design Undergraduate Thesis of the Faculty of Arts at the National University of Colombia - 2015

"Infusión" project published in Agencia de Noticias Universidad nacional de Colombia - 2016

"Infusión" project published in the D-Mentes magazine - 2016

"Kuma" project published in the D-Mentes magazine - 2014

I implemented and managed the design thinking methodology for user-centered project design and development. I worked on innovation processes for prominent clients, including Davivienda, Seguros Bolívar, Enel, Jelpit, Homecenter, Constructora Bolívar, Alpina, and Lafayette.

I led the design and development of games, didactic materials, and graphic materials for the organization's activities in various financial institutions such as Porvenir, Banco Mundo Mujer, AMV, Banco Itaú, Bancoomeva, etc. Additionally, I provided advice on internal innovation processes, contributing to improving the efficiency and effectiveness of the organization's operations.

I was in charge of designing and developing two microsites for Computadores para Educar, one focused on the Evento Educa Digital 2019 and the other on a virtual repository of teaching experiences.

As Head of Design, I played a key role in the development of the "Medicsen" application, where I served as a Product Designer, integrating the software and hardware of the artificial pancreas. Additionally, I participated in marketing and growth tasks.

I developed projects for experiential design and temporary architecture for clients such as Netflix, PEPSICO, El Salvador, Microsoft, Bancolombia, among others. Particularly noteworthy was the stand created for PEPSICO at the Festival Estéreo Picnic 2017.