For my senior thesis I designed, coded and launched a unique music app on Apple's app store.

Here's how it worked:

Instead of looking at a list of songs and picking one to listen to, the app enabled you to hear short snippets of a sequence of songs and pick the one that best matched your mood.

How does this work?

As a user you'd tap and hold on the screen and the app would play a snippet of a song without showing you the song name or artist. After the snippet of the first song ended, it would automatically move to the snippet of the next song. And then another one. This would keep happening until you lifted your finger off the screen. **Essentially the app eliminated the 'thinking' part of choosing what song to play and replaced it 'feeling'.**

My Senior Thesis - Designing, Coding & Shipping the Flow Music App

The Haptik app achieved the status of the highest rated app on the Google Play Store in India with over 10 million downloads

Majored in Design & Technology with a focus on digital product design.

- Setup and drove design at Haptik.ai. Haptik is now India's premier chatbot company and was consequently acquired by India's largest internet conglomerate - Reliance Jio, for $100 million.
- Designed IndusOS, a mobile operating system that onboarded millions of users to smartphones & the internet for the first time.

Click the title to view the full case study on Behance.

Designing the 'Make You Happen' app

Overhauling chatbot analytics

I took this 

- Architected ConsciousLeap's digital B2C product - the Make You happen app.
- Designed it in its entirety. From concept to the finals pixels. This app will be released soon.

ConsciousLeap, family owned startup

- Took take 9 months off to focus on a lifelong passion of mine: music. 
- Wrote, composed and produced 17 song demos in 9 months.
- The next goal is to get to 200 and in turn, become a more competent songwriter & producer.
- The longer term target is to put out good music and play gigs.

In the meantime...
Here are a couple YouTube cover videos of me performing songs by some of my favourite artists:

- Everything I Wanted by Billie Eilish: https://youtu.be/MgA6kjEglzQ

- Yesterday by the Beatles: https://youtu.be/BtMF7kwIby8

Making a music album

I took up this one year project to contribute value to my family owned startup.

- Architected ConsciousLeap's digital B2C offering - the Make You happen app.

- Designed it in its entirety. From concept to the finals pixels. This app will be released soon.

Product Architect & Lead UX/UI Designer

- Co-designed and oversaw the shipping of Indus' custom Android based operating system to 1.7 million users. This number has now grown to 200 million.
- Designed core apps like Call & Contacts. 
- Designed and art directed the signature feature of the OS : ‘Text To Speech in Indic languages’
- As the interim design lead, handled all design operations of the company which included managing the design team, external freelancers and interviewing candidates for new positions.

Haptik was one of the first companies in the world to tackle UX challenges for chatbots. Being a small UX design team of two initially, I setup and was responsible for much of Haptik's UX:

- Bot Design
Formulated Haptik's conversation design principles and best practices. Created a framework to scale bot design beyond myself. Created quality control systems for the same. Initially I designed all of Haptik's bots. Now its a 9 person function.

- UX/UI Design (Haptik's B2C Phase)
Dramatically boosted journey completion by introducing quick replies & other UI elements. Created new verticals that would benefit from a chat first environments like quiz, word of the day & more. These broke previous records of user engagement. Designed Haptik's first ever B2B bot for Coca Cola. Later the company pivoted to B2B. I was involved in almost every user facing that Haptik did during its B2C years and then worked on the platform after the B2B pivot.

- UX/UI Design (Haptik's B2B Phase)
Instigated a rethink in how we measure bot performance. Formulated new metrics for that. Redesigned core features of the tool used to build bots.

- Design Culture
Conducted company wide talks, dialogued with the CEO, Head of Product and tried to lead by example to in-still a good design culture through the organisation.

Collective Achievements:

- Highest Rated App on the Google Play Store
The Haptik app was the highest rated with over 10 million downloads on the Google Play store in India. The SDK was also integrated into the Times of India app and Samsung's MyGalaxy app. The final user reach was around 30 million.

- Category Leading Bot Builder Platform
Haptik's Bot Building platform is featured as a category leader by Gartner, G2, Opus research & more. It's now India's largest bot building platform.

- Jio acquired and invested $100 million into Haptik.ai in 2019.

Note: My last year and a half at Haptik was part time (3 days a week) as I wanted to give time to composing original music.

Jagrat Desai

2022