This case study explores the recent update of the Cloudfloat app, an Australian startup in cash flow management. We introduced new payment options and enhanced the payment process to better meet user needs.
Problem
At Cloudfloat, we continuously strive to enhance our user experience and cater to the evolving needs of our customers. We identified several key pain points that needed addressing to achieve this goal:
Our users were restricted to a fortnightly payment option, which did not accommodate everyone’s financial management preferences. Additionally, the existing payment request submission process was slow and unreliable, creating frustration among users.
Solution
To address these issues, we rolled out a major update last month, packed with new features and improvements designed to enhance the overall user experience.
One of the most significant changes was the introduction of a weekly payment option. This new feature provides our users with greater flexibility, allowing them to manage their payments more conveniently. Impressively, it has already become the preferred choice for 55% of our users.
Furthermore, we completely redesigned the payment request submission process, now called One-Quick Pay. This overhaul made the process as easy as one click and significantly more reliable, as we rebuilt it from zero.
... new layout for the portal is really good. Especially the toggles on the left where you can easily slide between pay now/30/60/90 card vs bank, weekly vs fortnightly .... great upgrade 👍
As part of our efforts to meet user preferences, we introduced Dark Mode, offering a more comfortable visual experience for those who prefer a darker interface. Additionally, we made various improvements to enhance the mobile experience, making the app more user-friendly for those on the go.