New identity, brand strategy and software solutions for production and artist management agency specialised in fashion related and lifestyle projects.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Fe3ef2632-3db5-4f90-82cc-5f36eee85a99.jpg?alt=media&token=acd3a15e-9e93-41f6-bd7d-c8a9794f0d35","id":"e3ef2632-3db5-4f90-82cc-5f36eee85a99","width":1200,"height":1488,"filename":"upload-672d377f-a00e-4f20-a06b-933f642a0789.jpeg","type":"image/jpeg","caption":"Logo","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Fc76bafa2-ab5e-4973-b7d6-251cfaa429cb.jpg?alt=media&token=eabb5f35-fc24-41f8-a9a8-6f9ed285586e","id":"c76bafa2-ab5e-4973-b7d6-251cfaa429cb","width":1361,"height":1687,"filename":"upload-6867f601-b56b-40f1-812a-cda464ef3ad0.jpeg","type":"image/jpeg","caption":"Some of agency's work","border":false}]}
```

As a reference for a new identity I took callsheet. This is a document that shows all crew members, their roles and a plan for the shoot. Another reference was a magazine spread because it sends us to the main focus of the agency — editorials.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Febcda0e2-fa11-4cc8-8f05-0ab5f72b1f3e.jpg?alt=media&token=2cd42275-2487-4a4f-a420-34191efc80e8","id":"ebcda0e2-fa11-4cc8-8f05-0ab5f72b1f3e","width":1361,"height":1687,"filename":"upload-d386c00f-6168-47e3-b295-79771648408b.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2F86b4f4b9-39c3-4d94-9919-b3c122f8631a.jpg?alt=media&token=56749d0a-3c17-4aa7-ae17-8bf2187f90ac","id":"86b4f4b9-39c3-4d94-9919-b3c122f8631a","width":1361,"height":1687,"filename":"upload-40fd4aeb-1d2e-4672-8704-ed62ab6e1804.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

The name of the agency transformed into horizontal lines and vertical columns. 12 colums allows to make a grid more flexible and adapt it to any type of content.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Ffce73aa1-3a51-4def-b50c-644099929499.jpg?alt=media&token=b0201d56-f032-4edb-80ac-a9183062cd9c","id":"fce73aa1-3a51-4def-b50c-644099929499","width":1599,"height":975,"filename":"upload-a3682fed-e27c-4a62-ab33-b52d55d837c8.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Most of the agency work is connected not only with the shootings itself, but also with the presentation of ideas. Thats why it was very important to implement software to work with different types of references (photo, vidoe, animation, 3D).

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Fa03e7a8d-c6a9-4087-bd25-a58ddcefea10.jpg?alt=media&token=3630a8fd-4a83-4900-be21-b476d772412d","id":"a03e7a8d-c6a9-4087-bd25-a58ddcefea10","width":1361,"height":1687,"filename":"upload-8f479837-0099-4475-ab51-61febf391b2b.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Fbba248c4-227b-4554-aa96-87594fbaa14e.png?alt=media&token=2965b821-5566-4331-992f-86a6ee943c50","id":"bba248c4-227b-4554-aa96-87594fbaa14e","width":1361,"height":1688,"filename":"upload-431c23b9-6852-4693-a555-df6493ab71ea.png__cropHeight-1788_cropWidth-1442_cropX-0_cropY-0_targetExt-png_width-1361.png","type":"image/png","caption":"","border":false}]}
```

In external communication, credits are one of the main assets of the agency, they show what kind of a team worked on the project. Therefore, an advertising campaign was developed, which was pasted into an existing one.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Fb2de84be-5e89-4585-acd2-c4387d544fa3.jpg?alt=media&token=68c68508-0fe2-4b81-a73c-d788f50ff9ee","id":"b2de84be-5e89-4585-acd2-c4387d544fa3","width":956,"height":1280,"filename":"upload-364d39e9-600e-4c05-b468-8c7e6d2434be.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FQsOAudAMmLkWZmTidmZo%2Ff4ab2426-22b6-473d-89d9-5574030862b4.jpg?alt=media&token=be2370f0-4c6a-42da-b283-3bb5d2fd07aa","id":"f4ab2426-22b6-473d-89d9-5574030862b4","width":956,"height":1280,"filename":"upload-dcdd2195-a6e9-4149-b175-25f5a8e72c93.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

LI–NE Agency

The Blueprint is an independent Russian publication focused on fashion, beauty and contemporary culture. Core concept is based on the intention to demonstrate all the possibilities of online media.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2F4e917492-c2d6-4570-9242-51acd2539ce4.jpg?alt=media&token=c2b98d3f-4956-483c-a3ac-5aa16a72bb72","id":"4e917492-c2d6-4570-9242-51acd2539ce4","width":1200,"height":1500,"filename":"theblueprint_logo.jpg","type":"image/jpeg","caption":"","border":false}]}
```

I was responsible for image-based fashion section from content plan and data researching to image creating.

List of all publication you can find [here](https://my.readymag.com/edit/3689335/10/)

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2Fd808cbce-c77c-445d-bc3d-69f01c924b3c.jpg?alt=media&token=7a1fd7ef-6e7b-4054-b481-c8159fb06eaa","id":"d808cbce-c77c-445d-bc3d-69f01c924b3c","width":1980,"height":2475,"filename":"blueprint_1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2F3dca0cf2-e193-4809-ab6c-52730ce28378.jpg?alt=media&token=cd99cd3a-eded-4223-adec-d5f70cee71a2","id":"3dca0cf2-e193-4809-ab6c-52730ce28378","width":1872,"height":2340,"filename":"blueprint_2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2F4e0bf0f9-ef46-4012-b1ca-23b6acafdcdc.jpg?alt=media&token=a83c3810-d1d4-44bc-91f1-5a66c6df0c63","id":"4e0bf0f9-ef46-4012-b1ca-23b6acafdcdc","width":1872,"height":2340,"filename":"blueprint_3.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2F6a818b77-039c-47db-a87a-1908e79c1a97.jpg?alt=media&token=2e7801a3-7e5e-43e1-b03d-e5de39adfa56","id":"6a818b77-039c-47db-a87a-1908e79c1a97","width":1000,"height":1500,"filename":"blueprint_5.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2F3a1af8ef-38d8-4b44-a756-a84e11f1da23.jpg?alt=media&token=fe0a5b61-c56c-4cc7-82dd-4b4a109e7301","id":"3a1af8ef-38d8-4b44-a756-a84e11f1da23","width":1004,"height":1339,"filename":"идгузкште_4.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FX72jAoxiIfZ6W6DesuZJ%2F1ba7a502-7000-4056-a3f0-dedea0539273.png?alt=media&token=94591adf-1a17-480d-9f4d-e0073e35ba2a","id":"1ba7a502-7000-4056-a3f0-dedea0539273","width":1072,"height":1288,"filename":"Снимок экрана 2022-06-25 в 16.34.51.png","type":"image/png","caption":"","border":false}]}
```

As part of a team, I created content to catch and keep big fashion advertisers such as Prada, Gucci, Chanel, etc. Trying to build independent fashion media we wanted to show strong industry expertise and international quality content.

The Blueprint

World's largest fashion magazine and media brand which inspires women to explore and celebrate style in all aspects of their lives.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F49addc9a-5d03-47b7-85f2-6eff96b9fd7a.jpg?alt=media&token=7d80cef3-bbfd-4ed6-b747-61acae71788d","id":"49addc9a-5d03-47b7-85f2-6eff96b9fd7a","width":2214,"height":3128,"filename":"logo_elle_rm.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F56b06671-8c21-4b13-bfb6-2fb8d763dc98.jpg?alt=media&token=f5d70460-6ee8-444a-bdc1-c2200f0d0d43","id":"56b06671-8c21-4b13-bfb6-2fb8d763dc98","width":2214,"height":3128,"filename":"elle_covers.jpg","type":"image/jpeg","caption":"","border":false}]}
```

At Elle magazine I worked as a fashion editor – researched and analyzed contemporary fashion culture, trends, and data to make from it interesting content.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2Fec5a7e79-7d73-4703-86a0-fec296e3709e.jpg?alt=media&token=a93d6427-279b-422b-8430-90b45dedbe0a","id":"ec5a7e79-7d73-4703-86a0-fec296e3709e","width":2133,"height":1523,"filename":"rm355-eve-book-01-b-mockup.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Developed concepts for image-based content with a product focus and brought that concepts to reality.

I also sought to find new talents, designers and collaborators. Encourage them to collaborate and created many successful project teams.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F1f341040-4168-44f3-ba3b-1fe7800ecc05.jpg?alt=media&token=cfe87c95-3107-49fd-9cf0-bda92e997bc0","id":"1f341040-4168-44f3-ba3b-1fe7800ecc05","width":2214,"height":3128,"filename":"logo_elle_rm_1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2Fb5ab589d-654b-45db-ae29-aad3001f14f9.jpg?alt=media&token=2991d19b-b570-4dac-ad54-5ecf5a9a5411","id":"b5ab589d-654b-45db-ae29-aad3001f14f9","width":2214,"height":3128,"filename":"logo_elle_rm_2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F00e3b9b4-2eba-4ecd-bc5d-dc1df9ca2220.jpg?alt=media&token=5575e00f-913c-4414-8d52-4bc848cf695f","id":"00e3b9b4-2eba-4ecd-bc5d-dc1df9ca2220","width":2214,"height":3128,"filename":"logo_elle_rm_3.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F230a6df2-6ba7-4744-9404-c8129cd26675.jpg?alt=media&token=5c5e83f3-8e05-4eaf-98f6-ce82e9d4b1c3","id":"230a6df2-6ba7-4744-9404-c8129cd26675","width":1024,"height":1283,"filename":"000014380007.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F9c55e18d-2b2b-45fc-81be-212bd344b899.jpg?alt=media&token=38716240-4791-4f59-804b-7680541c6f5a","id":"9c55e18d-2b2b-45fc-81be-212bd344b899","width":1135,"height":1403,"filename":"Sonya-(14)@0,3x.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2Ff911554b-95a6-4357-9958-e111fe988ada.jpg?alt=media&token=14237494-2bdf-479d-bd10-64d22c1d9901","id":"f911554b-95a6-4357-9958-e111fe988ada","width":1184,"height":1616,"filename":"Untitled-(7).jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F8LLy1pukGAfZaqPal38KukjEJu53%2FZanb0iRtyh8r9CTp0PCc%2F6c506a3b-f502-4622-b2a7-8c9da847b430.jpg?alt=media&token=f0eab9a1-7f7b-40f7-8013-28513c4a2a0d","id":"6c506a3b-f502-4622-b2a7-8c9da847b430","width":1186,"height":1616,"filename":"Untitled-(28).jpg","type":"image/jpeg","caption":"","border":false}]}
```

Elle

Art-director

An interview with me about education, design and fashion

About design in my life

Who killed Laura Palmer?

One of my many publications on The Blueprint

How to wear a turtleneck

Feature about campaign for the biggest department store in Russia which I did

Tsvetnoy FW'21

This website is a portfolio for a stylist. The main goal was to showcase the work in minimalistic and simple way — nothing more or less.

Portfolio website for a stylist

Actress and Casio Vintage Premium ambassador Varvara Shmykova recreated dance scenes from 5 popular movies in the brand campaign

Casio watch advertising campaign

Brought my digital and print media experience to make
a greater editorial content and curated item merchandising for the biggest luxury brand marketplace on Russian market

Fashion Editor

LI–NE is creative, production and artist management agency specialised in fashion related and lifestyle projects. I have developed a new brand strategy and together with my partners pitched, sold, presented and executed all incoming projects for our clients such as Levi’s, Casio, Uniqlo, Conde Nast, Hearst, Guess, Doritos, Paulig etc.

Art-director & Creative Producer

Joined a tiny fashion media that became one of the biggest and most recognisable independent magazines about fashion and culture in Russia

Researched and analysed contemporary fashion culture, trends, and data to make from it interesting content. Ran a few columns and made some fashion shootings for major Hearst printed magazine

Anatoliy Frolov

2022