I’m an art-director with strong expertise in fashion industry. I can help with building contemporary communication and visual aesthetic. I create strategies, tools, guides and content that help brands scale on a local and global level. My clients are not only fashion brands but any businesses that require a modern approach to their brand.
Projects
This website is a portfolio for a stylist. The main goal was to showcase the work in minimalistic and simple way — nothing more or less.
Actress and Casio Vintage Premium ambassador Varvara Shmykova recreated dance scenes from 5 popular movies in the brand campaign
Features
An interview with me about education, design and fashion
Feature about campaign for the biggest department store in Russia which I did
Fashion video inspired by Twin Peaks
One of my many publications on The Blueprint
Work Experience
LI–NE is creative, production and artist management agency specialised in fashion related and lifestyle projects. I have developed a new brand strategy and together with my partners pitched, sold, presented and executed all incoming projects for our clients such as Levi’s, Casio, Uniqlo, Conde Nast, Hearst, Guess, Doritos, Paulig etc.
Brought my digital and print media experience to make
a greater editorial content and curated item merchandising for the biggest luxury brand marketplace on Russian market
Researched and analysed contemporary fashion culture, trends, and data to make from it interesting content. Ran a few columns and made some fashion shootings for major Hearst printed magazine
Joined a tiny fashion media that became one of the biggest and most recognisable independent magazines about fashion and culture in Russia