New identity, brand strategy and software solutions for production and artist management agency specialised in fashion related and lifestyle projects.
As a reference for a new identity I took callsheet. This is a document that shows all crew members, their roles and a plan for the shoot. Another reference was a magazine spread because it sends us to the main focus of the agency — editorials.
The name of the agency transformed into horizontal lines and vertical columns. 12 colums allows to make a grid more flexible and adapt it to any type of content.
Most of the agency work is connected not only with the shootings itself, but also with the presentation of ideas. Thats why it was very important to implement software to work with different types of references (photo, vidoe, animation, 3D).
In external communication, credits are one of the main assets of the agency, they show what kind of a team worked on the project. Therefore, an advertising campaign was developed, which was pasted into an existing one.
