For two years, I co-led communications and brand marketing at Blueberry Creatives. I raised their profile and made their message strong. Clients heard it. Talent too.
Every day was new. I worked with senior colleagues to push the brand and improve workflows. I did strategy, social media, email campaigns, website maintenance, team training, the list goes on.
Performance and strategy
We built a new website. I project managed it, coordinating between external designers and our managing director. It was the kind of work you learn a lot from. I also optimized internal processes, streamlining collaboration and consolidating our tech stack. Yearly costs fell by a third while quality and efficiency stayed the same, if not better.
Content creation
I rebuilt two newsletters from the ground up. Open rates quadrupled in just four months and click-through rates more than doubled within a year from launch. Besides emails, social media was my duty too. I created four hundred pieces across four platforms. I made them count. Short, sharp, to the point. Each post a punch. Our social engagement rate went up by 500% in 18 months.
Design
Core part of my work was making things look good. Trade mags features, emails, event graphics and more. I aimed for lean, typography-driven designs. I also wrote branding guidelines to make future content look consistent.
Within a year of my arrival, 99% of the Blueberry brand adopted a new design language developed for us by an external studio. I facilitated this transition. The templates I built made new stuff easier to read and pictures stood out. But you could still play around with layouts and copy. It’s work I’m very prod of. You can see more of my designs for Blueberry here.