Core part of my work at Blueberry was making things look good. Trade mags features, emails, event graphics. I aimed for lean, typography-driven designs.
Within a year of my arrival, the brand began adopting a new design language developed for us by an external studio. I facilitated this transition and built templates that made new stuff easier to read and pictures stand out. All without sacrificing playfulness in layout and copy.
Features in the Grierson Awards Programme
These half-spread features I designed appeared in the publications distributed to Grierson Awards 2022 and 2023 attendees.
Summer Party and 20th Anniversary
Leading up to Blueberry's biggest event of 2022, I produced promotional assets for email communication as well as venue signage and menus.
Social Media Content
I designed all of Blueberry's social media content during my tenure. The budget was tight. The boss had ideas. I improved them and the results worked. This new content grabbed people. It got them to look.
Blueberry X PMA
Every quarter, I co-designed a regular feature on The Bottom Line, the Production Managers Association's quarterly digital magazine.
