I created social media content, magazine features, adverts, and event graphics for Blueberry. To make it happen, I first simplified Blueberry's disjointed branding and then bolstered their message through minimalist designs focusing on copy and functionality over aesthetics.
Blueberry X PMA
I designed this regular feature for the Production Managers Association quarterly digital magazine, the Bottom Line.
Grierson Awards 2022
This half-spread ad I designed appeared in the publication distributed to Grierson Awards 2022 attendees.
Summer Party and 20th Anniversary
Leading up to Blueberry's biggest event of the year, I produced promotional assets for email communication and venue signage.
Reducing links, improving legibility, and making this component easier to update were the goals in re-designing Blueberry's email signature.
Figma, Signature Hound
'22 Christmas Party
This gathering never saw the light of day, but I had planned designs around a self-referential theme inspired by post-production software and MacOS. I'm still proud of the results.