Francesco Imola
Francesco Imola

Communication Design

Core part of my work at Blueberry was making things look good. Trade mags features, emails, event graphics. I aimed for lean, typography-driven designs.

Within a year of my arrival, the brand began adopting a new design language developed for us by an external studio. I facilitated this transition and built templates that made new stuff easier to read and pictures stand out. All without sacrificing playfulness in layout and copy.

Features in the Grierson Awards Programme

These half-spread features I designed appeared in the publications distributed to Grierson Awards 2022 and 2023 attendees.

Feature on the 2023 Grierson Awards Programme
Feature on the 2022 Grierson Awards Programme

Summer Party and 20th Anniversary

Leading up to Blueberry's biggest event of 2022, I produced promotional assets for email communication as well as venue signage and menus.

Banner for RSVP webpage
Leaflet/menu
Gif for email invites
Gif for email invites
Leaflet/menu
Cloakroom signage

Social Media Content

I designed all of Blueberry's social media content during my tenure. The budget was tight. The boss had ideas. I improved them and the results worked. This new content grabbed people. It got them to look.

In The Spotlight, 2023
Toss Aside the Rule Book, 2023
Freelancer of the Month, 2023
Featured Project, 2023
Featured Project, 2023

Blueberry X PMA

Every quarter, I co-designed a regular feature on The Bottom Line, the Production Managers Association's quarterly digital magazine.

September 2023 feature
March 2023 feature
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