The challenge
In and out of work, I'm always looking for new ways to sharpen my copywriting skills. So, I set myself a new challenge. Armed with nothing but an eye for detail and a metaphorical highlighter, I took the brochure for The Marlowe Summer 2023 Season from a 56-page epic to a snappy 700-word press release. To put it in perspective for those who haven't heard of it, the Marlowe is a 96-year-old venue and arts charity in Canterbury that showcases eclectic theatre, art, and culture. An all-around iconic hub for inspiring artistry.
Try to imagine: pages and pages of pantomimes, dramas, operas, community projects and general theatre gold. Each project in the brochure screamed for a spot in the limelight. So, I played the ruthless editor and cut through the noise. I found the gems and collaged them into an arguably more digestible (and irresistible!) narrative.
The outcome
I took on this exercise as a personal challenge to improve my writing and boy, was it worth it! It helped me get better at sorting through hours of text and simplifying it for a target audience. The end result captures the essence of The Marlowe's magical summer line-up, and it's perfect for journalists.
Curious to see how it turned out? Read the full press release.