I created these artworks to express myself and share stories with others. Each artwork reflects my creativity and emotions, allowing me to explore and communicate my ideas in a unique way. Whether it's capturing beauty in nature or expressing personal experiences, my goal is to make a positive impact through visual storytelling.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F1fcb1db5-1546-4993-9e0e-8f4457b269df.mp4?alt=media&token=d6ca34b9-95d4-49c8-ba01-bca853b204e4","id":"1fcb1db5-1546-4993-9e0e-8f4457b269df","width":1648,"height":1874,"filename":"b40bcaff-f3bf-4330-adf0-d53ac6f32c22.mp4","type":"video/mp4","caption":"The Process","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F53f8d559-d091-477a-87e2-2ad724703d93.png?alt=media&token=a9d6dfc1-0630-4b77-9fcd-bafb1c785719","id":"53f8d559-d091-477a-87e2-2ad724703d93","width":1639,"height":1866,"filename":"IMG_0840.PNG","type":"image/png","caption":"Case Study of Jung Ho-yeon","border":false}]}
```

Some more artworks that I created as a part of design challenges and reflecting my stories.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Ffa97bfa3-f861-4a3e-bf6b-e0000c156a82.png?alt=media&token=7cd7e8ff-06af-489e-805f-06a927cb7e56","id":"fa97bfa3-f861-4a3e-bf6b-e0000c156a82","width":1640,"height":2050,"filename":"2CC6BB8A-183C-4867-AA6B-37A90EEF6251.PNG","type":"image/png","caption":"The girl with freckles","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Fdca44868-0bc7-48ed-8cd7-0ca5cdd64ecc.png?alt=media&token=8ff55c1e-103f-4ec2-92e5-f9dabbf5193a","id":"dca44868-0bc7-48ed-8cd7-0ca5cdd64ecc","width":1640,"height":2360,"filename":"056A1E0D-9456-480D-8CB4-21F8552DC185.PNG","type":"image/png","caption":"An Onna-musha","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F47574b81-9747-491c-a9e0-334e9636538d.png?alt=media&token=443ae8bd-60c8-4fa2-981d-9f67d06bef2e","id":"47574b81-9747-491c-a9e0-334e9636538d","width":1640,"height":2050,"filename":"3576B401-18B1-4A77-B7C6-09EB307EC052.PNG","type":"image/png","caption":"Scary Night","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F3c1ab382-4007-453a-a34e-b725f3669d1b.png?alt=media&token=956bc1fe-837f-4dea-8b50-77d9d56d99e5","id":"3c1ab382-4007-453a-a34e-b725f3669d1b","width":1640,"height":2050,"filename":"83217728-AFBC-4A39-AF41-164D938C93BF.PNG","type":"image/png","caption":"Subway Lights","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F9b7aa7f2-71e0-47a2-ac00-16bc0dac2e63.png?alt=media&token=a035898d-a3d5-4437-90d0-c03d3915b10a","id":"9b7aa7f2-71e0-47a2-ac00-16bc0dac2e63","width":1640,"height":2050,"filename":"A969F076-EA05-4BA0-97C6-2ED7400A69FE.PNG","type":"image/png","caption":"The Street Look","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F5c6799b8-8732-43ed-b491-4834f182f05a.png?alt=media&token=08bfe732-110c-41b6-ac1b-6d43e365d482","id":"5c6799b8-8732-43ed-b491-4834f182f05a","width":1080,"height":1350,"filename":"FEBF65DA-526F-43FF-9740-8AE97282A1BE.PNG","type":"image/png","caption":"Divided Lights","border":false}]}
```

The next artworks were rather experimental by trying out different artworks and styles.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F390217a4-1417-44bf-bad1-247c5c570d64.png?alt=media&token=5ca25ce4-c339-47b9-8f72-bc3f671f7616","id":"390217a4-1417-44bf-bad1-247c5c570d64","width":1640,"height":2360,"filename":"2C2FBE8D-5EE7-4BC2-9CCF-EA80F5D00D88.PNG","type":"image/png","caption":"Spider Gwen","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F0254099a-6e7a-4702-a98f-b9d43e90ae22.png?alt=media&token=649edf5c-c675-4a70-b9ba-f1baf362b75a","id":"0254099a-6e7a-4702-a98f-b9d43e90ae22","width":1640,"height":2050,"filename":"4E08217A-8FB2-4976-8B09-C978886557BC.PNG","type":"image/png","caption":"The girl with a yellow dog","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Ff07a2a4e-1d90-4f06-8e5c-faed5045a01f.png?alt=media&token=7a17e5e7-6fc9-4929-ae6a-150ce6a61028","id":"f07a2a4e-1d90-4f06-8e5c-faed5045a01f","width":1640,"height":2121,"filename":"5EE7EE6D-6118-4260-914B-FC63C0F8AC59.PNG","type":"image/png","caption":"Smiling Sunshine","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F3b5bd731-1d0b-4d74-bdf9-8a35c7b81bee.png?alt=media&token=f83287ef-cd31-4557-b4c6-739b169faa63","id":"3b5bd731-1d0b-4d74-bdf9-8a35c7b81bee","width":1640,"height":2050,"filename":"6C29E2F1-C788-485A-87F9-C20FC7122A27.PNG","type":"image/png","caption":"Vroom Vroom","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Fa594206b-10ef-40f4-b0f7-5b9d5ecb3fc4.png?alt=media&token=7f933663-7817-4c3d-9f8d-0e5498e6acc2","id":"a594206b-10ef-40f4-b0f7-5b9d5ecb3fc4","width":1640,"height":2050,"filename":"8CBD9A2F-6ED3-4BAE-B5D7-5ADC53EEC39E.PNG","type":"image/png","caption":"The Wait","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Fb0f7aa17-fb68-4fdb-9c62-71d6b4acd4bb.png?alt=media&token=6ee1b7ec-13d4-4f7f-887d-900ac4d0f5a8","id":"b0f7aa17-fb68-4fdb-9c62-71d6b4acd4bb","width":1640,"height":2050,"filename":"27C014BB-39BE-4ED8-86FC-452E74143FC2.PNG","type":"image/png","caption":"The girl with a heart shaped piercing","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Ff0dfbe9f-8e29-4ea6-a7de-b54f875cdc52.png?alt=media&token=81b6875f-74cc-4f9e-854c-007590a437ff","id":"f0dfbe9f-8e29-4ea6-a7de-b54f875cdc52","width":1640,"height":2360,"filename":"40B29365-3004-4083-B4AA-25E2A327BDF8.PNG","type":"image/png","caption":"Argentinian Fangirl","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2F66bd5d04-9f27-4893-a178-b3d0d5b3db27.png?alt=media&token=f9732eb3-b4da-462c-badc-8e6ac13b7e1d","id":"66bd5d04-9f27-4893-a178-b3d0d5b3db27","width":1640,"height":2360,"filename":"AE441546-281C-420C-B7A1-0427F827B73F.PNG","type":"image/png","caption":"Pavitr Prabhakar","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2F0jGIUud4g24kTCBO4MVh%2Fea258b24-2318-46f9-901c-81385d5fb560.png?alt=media&token=545dc657-1fd4-46d4-9779-db0ae0878d56","id":"ea258b24-2318-46f9-901c-81385d5fb560","width":1640,"height":2360,"filename":"DCEC4248-B55A-4E01-94D0-42F5EBFE8FD7.PNG","type":"image/png","caption":"The Shonen Ninja","border":false}]}
```

PROCREATE ARTWORKS

In this multifaceted project, I undertook the comprehensive rebranding of Nykaa, a leading beauty and cosmetics retailer in India, aimed at revitalizing its brand identity and enhancing its market presence. Here's an overview of the project's components:

* Conceptualized and redesigned Nykaa's logo to modernize its visual identity while retaining its essence and brand recognition.

* Ensured scalability and versatility of the logo across various branding materials, from packaging to digital platforms.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2Fa83e7831-6b91-477b-aabd-ad2191b49bcc.png?alt=media&token=1d52e33e-1e80-444a-945c-179583a17f59","id":"a83e7831-6b91-477b-aabd-ad2191b49bcc","width":2880,"height":1638,"filename":"2.png","type":"image/png","caption":"Brand Identity","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2Fbdf9866f-b990-4bdd-b407-3e832c1ad0c3.png?alt=media&token=714101fd-50a3-45bf-94d3-71f0c96e1e2d","id":"bdf9866f-b990-4bdd-b407-3e832c1ad0c3","width":2880,"height":2048,"filename":"3.png","type":"image/png","caption":"Color Palettee","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F42a2ba22-9daa-411b-812e-98cbb8b09169.png?alt=media&token=68c4fd61-4f66-4393-9d8e-a2e6ec492292","id":"42a2ba22-9daa-411b-812e-98cbb8b09169","width":2880,"height":2048,"filename":"4.png","type":"image/png","caption":"Redesigned logo","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2Fd5b8c4c8-ad8f-4320-a952-8350fb603f57.png?alt=media&token=6a8c583d-b32a-4da0-b9df-78d1fd429349","id":"d5b8c4c8-ad8f-4320-a952-8350fb603f57","width":2880,"height":2574,"filename":"5.png","type":"image/png","caption":"Redesigned pattern","border":false}]}
```

* Developed a range of packaging designs for Nykaa's diverse product lines, including cosmetics, skincare, and personal care products.

* Employed strategic use of color, texture, and typography to differentiate product categories and evoke emotions that resonate with Nykaa's target audience.

* Prioritized functionality and sustainability in packaging design, incorporating eco-friendly materials and intuitive opening mechanisms.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F0d8e7cb6-bd38-42dd-8387-6d77407a6fa3.png?alt=media&token=3d6c5f40-81ac-4010-9b21-e34e39ead8f8","id":"0d8e7cb6-bd38-42dd-8387-6d77407a6fa3","width":2880,"height":2282,"filename":"8.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2Fa9cb0735-756a-41a8-b7ce-6ad57a0e548b.png?alt=media&token=67856148-8c2a-4014-81bf-74d667d22462","id":"a9cb0735-756a-41a8-b7ce-6ad57a0e548b","width":2870,"height":958,"filename":"9.png","type":"image/png","caption":"Illustrations for face wash packaging","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F725c47c2-1226-46ae-9bd7-68856287ff99.png?alt=media&token=39d4860e-9891-4be1-8fb0-87539df018f4","id":"725c47c2-1226-46ae-9bd7-68856287ff99","width":2870,"height":2154,"filename":"10.png","type":"image/png","caption":"Redesigned facewash packaging","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F833690c6-3554-433f-850b-fa7c7c490f7b.png?alt=media&token=07062e80-8b49-4c2d-b381-1461300547f8","id":"833690c6-3554-433f-850b-fa7c7c490f7b","width":2878,"height":1744,"filename":"11.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F93aceda4-1543-4171-b0ed-b89dd2aa3653.png?alt=media&token=46d6d9c4-f116-4811-92ad-0c15d159461e","id":"93aceda4-1543-4171-b0ed-b89dd2aa3653","width":2880,"height":2192,"filename":"12.png","type":"image/png","caption":"","border":false}]}
```

* Launched targeted advertising campaigns, seasonal promotions, and loyalty programs to incentivize purchases and cultivate brand loyalty among customers.

* Devised integrated marketing strategies to promote Nykaa's rebranding efforts and engage with consumers across multiple touchpoints.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2Fce6ac8da-aae1-45b2-be14-b0161f95f13f.png?alt=media&token=bef9b6ca-5d2f-4b45-8233-aeb3cb6f64e6","id":"ce6ac8da-aae1-45b2-be14-b0161f95f13f","width":2874,"height":1920,"filename":"6.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F324fd401-8ff9-476d-8608-55c036eb3c88.png?alt=media&token=8d959c5c-fb1c-457c-8dd0-2057bf42e8dc","id":"324fd401-8ff9-476d-8608-55c036eb3c88","width":2872,"height":1916,"filename":"7.png","type":"image/png","caption":"","border":false}]}
```

* Conducted a comprehensive analysis of Nykaa's existing website, identifying pain points, user journey mapping, and usability issues.

* Redesigned the website's interface, navigation structure, and information architecture to streamline the user experience and improve conversion rates.

* Integrated user-friendly features, such as product recommendations, personalized content, and intuitive search functionality, to enhance user engagement and satisfaction.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F4c1b2e3c-f566-4dfa-8726-1be4d378b332.png?alt=media&token=f2664cf7-a79f-4c01-9b40-c11bece70e6c","id":"4c1b2e3c-f566-4dfa-8726-1be4d378b332","width":2880,"height":2528,"filename":"14.png","type":"image/png","caption":"Cart Section","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F107b64b6-d2c1-4701-b076-ed8a476a967f.png?alt=media&token=0240a787-e4b4-4dcf-8ef0-7e4b31fc124a","id":"107b64b6-d2c1-4701-b076-ed8a476a967f","width":2880,"height":2342,"filename":"15.png","type":"image/png","caption":"Checkout Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F1bc01718-619d-4a60-909d-a5aaf3c30c1a.png?alt=media&token=060d51c1-3ac7-4298-96d4-1c52e2900c1a","id":"1bc01718-619d-4a60-909d-a5aaf3c30c1a","width":2880,"height":2342,"filename":"16.png","type":"image/png","caption":"Payment Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FWyB3t9HcMoIDGWsgayoI%2F15b48804-f851-4bfa-a5d0-5d5b1ccf4858.png?alt=media&token=50168826-0e0b-4b84-9b77-7872044b5b18","id":"15b48804-f851-4bfa-a5d0-5d5b1ccf4858","width":2880,"height":3116,"filename":"17.png","type":"image/png","caption":"Thankyou Screen","border":false}]}
```

***CHECK OUT THE FULL CASE STUDY IN BEHANCE -***

https://www.behance.net/gallery/167673383/NYKAA-BRANDING-AND-WEBSITE-REDESIGN

NYKAA REBRANDING AND WEBSITE REDESIGN

**The project encompasses various stages, from conceptualization to execution, ensuring a comprehensive understanding of game design and production processes. Here's an outline of the assignment:**

* Brainstorming ideas for the board game, considering themes, mechanics, and target audience.
* Outlining the rules and mechanics to ensure clarity and balance in gameplay.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F6364fb86-8456-4792-b61a-985bbb7fbc82.png?alt=media&token=a955671e-60f5-416a-93ab-6e14bd1740d3","id":"6364fb86-8456-4792-b61a-985bbb7fbc82","width":3840,"height":1712,"filename":"collage.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F360def8c-c0b1-4b8d-9853-f9868a67fd80.png?alt=media&token=5f817f62-3a90-4353-8522-f31b7adc38e1","id":"360def8c-c0b1-4b8d-9853-f9868a67fd80","width":3840,"height":2708,"filename":"persona.png","type":"image/png","caption":"","border":false}]}
```

* Designing the game board layout and components placement to facilitate intuitive gameplay and strategic decision-making.
* Iteratively testing the game prototype with peers to gather feedback and refine the user experience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2Fda77af4e-5b3a-4661-b746-6283833421a1.png?alt=media&token=c35811f6-7091-407c-a64d-ce4fa589d901","id":"da77af4e-5b3a-4661-b746-6283833421a1","width":3000,"height":2000,"filename":"6624662_82.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F057acdff-e058-4caa-8b5e-4f4b0b93ad47.png?alt=media&token=d84d90b4-cd6e-477c-8327-1dd19b9aa99b","id":"057acdff-e058-4caa-8b5e-4f4b0b93ad47","width":3000,"height":2000,"filename":"6624662_822.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F0517b69a-28bd-4f98-8c4b-18d815631c69.png?alt=media&token=accb0f0a-b70c-4b6d-b48e-7e5fb9abaee7","id":"0517b69a-28bd-4f98-8c4b-18d815631c69","width":3000,"height":2000,"filename":"6624662_822d.png","type":"image/png","caption":"","border":false}]}
```

* Incorporating visual aids such as diagrams, illustrations, and examples to enhance comprehension and ease of reference for players.

* Developing unique characters or player avatars with distinct abilities, traits, and backstories that add depth and immersion to the game world.

* Integrating character progression or development mechanics to incentivize player engagement and strategic decision-making.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F79f888a9-2f95-406b-9b4f-f1465f3f2aa4.png?alt=media&token=32788621-a8c6-41da-a3af-6ab955a6c5d9","id":"79f888a9-2f95-406b-9b4f-f1465f3f2aa4","width":3600,"height":2880,"filename":"1307710_OWINH31.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F52ccf2d9-0cd5-47a2-8ee4-d200ab0b60a7.png?alt=media&token=87dbb766-173f-4c43-9620-e1a405753045","id":"52ccf2d9-0cd5-47a2-8ee4-d200ab0b60a7","width":3000,"height":2250,"filename":"6627155_1041.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2Fe5d1dcef-643a-4158-84cd-c2a115fd7200.png?alt=media&token=7adbc24a-5736-43bd-a3e1-868670d7ae0b","id":"e5d1dcef-643a-4158-84cd-c2a115fd7200","width":3000,"height":2250,"filename":"7528676_1226.png","type":"image/png","caption":"","border":false}]}
```

* Designing visually captivating game components, including the game board, cards, tokens, and packaging, to reflect the game's theme and atmosphere.

* Incorporating cohesive graphic elements, color schemes, and typography to maintain brand consistency and aesthetic appeal.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2Fbbfd972a-1fc7-4c5c-be48-72fee54a54d1.png?alt=media&token=3125980c-bf7a-4f54-bf0f-ef1ae9444df6","id":"bbfd972a-1fc7-4c5c-be48-72fee54a54d1","width":3840,"height":1712,"filename":"collage.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F9ea4bcca-95f6-495b-9b29-fb7093f9a773.png?alt=media&token=8343bea8-064a-416e-89d9-f440426eaa4b","id":"9ea4bcca-95f6-495b-9b29-fb7093f9a773","width":2480,"height":3508,"filename":"Secon Page (2).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F8825cf9a-c1be-4903-8cf2-32edbba4ee16.png?alt=media&token=3a6f69d5-84d6-42b6-a77a-ccd27b897882","id":"8825cf9a-c1be-4903-8cf2-32edbba4ee16","width":2480,"height":3508,"filename":"Second Page (1).png","type":"image/png","caption":"","border":false}]}
```

* Selecting appropriate printing methods and materials to achieve desired quality and durability for game components.

* Conducting prototype testing and quality assurance checks to identify and address any printing or production issues before finalizing the game.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F3b0c89d2-62b0-4c97-af14-c70fdc85fc2e.jpg?alt=media&token=ef63ccf1-9b81-4a26-93d7-714905c294d6","id":"3b0c89d2-62b0-4c97-af14-c70fdc85fc2e","width":3024,"height":4032,"filename":"WhatsApp Image 2023-11-21 at 11.00.48_72cc9bdd.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F68cafcb2-5cb4-4177-bb3d-ebf9034fe445.jpg?alt=media&token=7f6ddbd5-c375-44c7-bece-ffb473caf4f3","id":"68cafcb2-5cb4-4177-bb3d-ebf9034fe445","width":3024,"height":4032,"filename":"WhatsApp Image 2023-11-21 at 11.00.50_ef0be9d0.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2Ff6876a53-3bd1-4f39-8797-f68446eeeefe.jpg?alt=media&token=9f91b7be-b629-4fe4-818e-4d0e0e46b355","id":"f6876a53-3bd1-4f39-8797-f68446eeeefe","width":3024,"height":4032,"filename":"WhatsApp Image 2023-11-21 at 11.00.52_dbcef797.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fdk4JygOHfKb26WYOuYKH%2F5227275b-8511-46d8-b289-0993406a2bf4.jpg?alt=media&token=e2588e7c-f854-44fd-af8a-2f565c09a385","id":"5227275b-8511-46d8-b289-0993406a2bf4","width":3024,"height":4032,"filename":"WhatsApp Image 2023-11-21 at 11.00.55_2ddb1e7b.jpg","type":"image/jpeg","caption":"","border":false}]}
```

***CASE STUDY IN BEHANCE -***

https://www.behance.net/gallery/190361599/STUPID-Table-Top-Game

STUPID ENDEMIC | BOARD GAME DESIGN

**In this comprehensive project, I undertook the rebranding of Yummy Bakery, a beloved local establishment, to rejuvenate its identity and better resonate with its target audience. Here's an overview of the project's components:**

* Conducted thorough user research to understand the preferences, needs, and behaviors of Yummy Bakery's target audience.

* Analyzed market trends, competitor strategies, and industry benchmarks to identify opportunities for differentiation and growth.

* Redesigned Yummy Bakery's brand identity, including logo, color palette, typography, and visual elements, to reflect its unique personality and values.

* Developed brand guidelines to maintain consistency across all touchpoints, from signage and packaging to digital platforms and marketing materials.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Fc7d842b8-957a-4aa6-95d7-95f17b8cd5e1.png?alt=media&token=5029bc97-9719-4e81-8948-693c6a8b0de4","id":"c7d842b8-957a-4aa6-95d7-95f17b8cd5e1","width":3840,"height":3988,"filename":"2.png","type":"image/png","caption":"Research on Yummy","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Fdc086389-e687-4eb3-aa41-36d6596b5aa3.png?alt=media&token=ba29650f-ab4f-4aa9-b151-194a064df17d","id":"dc086389-e687-4eb3-aa41-36d6596b5aa3","width":3840,"height":4358,"filename":"5.png","type":"image/png","caption":"Order Process","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Ff0d6e0c3-8442-4882-bf08-aa481cce0c9e.png?alt=media&token=2f5e7d0e-7621-42fb-9e9a-25fb8989b6b1","id":"f0d6e0c3-8442-4882-bf08-aa481cce0c9e","width":3840,"height":1772,"filename":"6.png","type":"image/png","caption":"Planning for Interior Space","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2F07f834f6-ea85-4725-a64c-7e854e86ac66.png?alt=media&token=7d32a2aa-abf9-4fde-b02c-9d27a40dc777","id":"07f834f6-ea85-4725-a64c-7e854e86ac66","width":3840,"height":3062,"filename":"10.png","type":"image/png","caption":"User Personas","border":false}]}
```

* Devised integrated marketing strategies to elevate Yummy Bakery's visibility, attract new customers, and foster loyalty among existing patrons.

* Implemented promotional campaigns, special offers, and loyalty programs to incentivize repeat purchases and drive foot traffic to the bakery.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Faa2964f8-2bd2-44f3-b189-95bc1f4a9178.png?alt=media&token=c93e7d13-b461-4754-9859-b6b7cf07bcaf","id":"aa2964f8-2bd2-44f3-b189-95bc1f4a9178","width":3840,"height":3060,"filename":"18.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2F4be67d4e-e7c0-46b4-aeca-c3b4d9ae9282.png?alt=media&token=c8da9c85-1e93-4db2-b8fc-42f2129131b8","id":"4be67d4e-e7c0-46b4-aeca-c3b4d9ae9282","width":3840,"height":3052,"filename":"19.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2F65cdbb7d-d668-4319-94e4-f480d1d9f6ec.png?alt=media&token=8141b70b-9aca-4f9c-b559-69b3a0707396","id":"65cdbb7d-d668-4319-94e4-f480d1d9f6ec","width":3834,"height":4097,"filename":"20.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Fb6e0b7a6-7bf3-463b-86a4-82f145293913.png?alt=media&token=ad1a70cd-2f32-41c9-a044-c66b7ea4c3d5","id":"b6e0b7a6-7bf3-463b-86a4-82f145293913","width":3840,"height":3406,"filename":"21.png","type":"image/png","caption":"","border":false}]}
```

* Collaborated closely with Yummy Bakery's management team to execute the rebranding initiatives and marketing strategies in a timely and cost-effective manner.

* Conducted post-launch surveys and focus groups to gather feedback from customers and stakeholders, iteratively refining the branding and marketing strategies based on insights and learnings.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Fec03694c-100d-4c49-a9ab-3e0033a550f7.png?alt=media&token=d55f631c-1d50-45cd-92b7-07c472f5fba7","id":"ec03694c-100d-4c49-a9ab-3e0033a550f7","width":3840,"height":3730,"filename":"22.png","type":"image/png","caption":"Packaging designs","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2F7f6ae99c-28a4-47c1-8077-bc9d277be83f.png?alt=media&token=f6d8ef01-f68c-45d9-826d-cd99bd622627","id":"7f6ae99c-28a4-47c1-8077-bc9d277be83f","width":3840,"height":4028,"filename":"23.png","type":"image/png","caption":"Packaging for puffs and burgers","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Fbef1f7c2-b2cd-4efb-8b37-6c3b1a83d809.png?alt=media&token=afd51463-23fb-4147-95fb-26b29bfbcf24","id":"bef1f7c2-b2cd-4efb-8b37-6c3b1a83d809","width":3840,"height":3124,"filename":"24.png","type":"image/png","caption":"Poster presentation","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2FlDaRI0bmdOHNPOUBgevf%2Febdf5681-b6cc-4fdb-b5b8-66f57c6caee5.png?alt=media&token=93aca096-4376-450f-bd0e-51c707c2a6fb","id":"ebdf5681-b6cc-4fdb-b5b8-66f57c6caee5","width":3840,"height":3230,"filename":"25.png","type":"image/png","caption":"Signage Graphics","border":false}]}
```

***CASE STUDY PRESENT IN BEHANCE -***

https://www.behance.net/gallery/190629165/YUMMY-BAKERY-BRANDING-RESEARCH

YUMMY BAKERY REBRANDING

The Valorant Buddy app design project focused primarily on enhancing the user interface (UI) aesthetics to provide players with a visually captivating and immersive experience while navigating the app.While the primary focus was on UI beautification, efforts were also made to ensure alignment with fundamental UX principles to maintain usability and functionality.

* Clear and intuitive navigation menu for easy access to various app sections.

* Features a dynamic background showcasing Valorant-themed imagery.

* Prominent display of user profile information and recent activity updates.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2F60e91bb1-044f-4d6a-be8d-5583cc6c0727.png?alt=media&token=69bef022-1779-42a6-85fb-85243a5eeb64","id":"60e91bb1-044f-4d6a-be8d-5583cc6c0727","width":3298,"height":2346,"filename":"2.png","type":"image/png","caption":"Splash Screen","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2F03a9d85c-b29b-40f9-825c-6c45f849533b.png?alt=media&token=81092b62-3e0a-459a-b6df-dfb51412267a","id":"03a9d85c-b29b-40f9-825c-6c45f849533b","width":3300,"height":2346,"filename":"3.png","type":"image/png","caption":"Ideation Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2Fd960d261-55dd-48e6-b11c-9739b0733cc8.png?alt=media&token=410c9fba-3530-4e3d-b0e0-e56bdf05785a","id":"d960d261-55dd-48e6-b11c-9739b0733cc8","width":3300,"height":2346,"filename":"4.png","type":"image/png","caption":"Sign-Up page","border":false}]}
```

* Comprehensive profile view showcasing player statistics, achievements, and rank progression.

* Organized list of friends with status indicators for online/offline availability.

* Quick access buttons for inviting friends to join matches or parties.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2Ffd121414-2228-4933-acc0-b23af0ac461b.png?alt=media&token=bdf21165-22d2-47de-ba57-f64d94e1c8bb","id":"fd121414-2228-4933-acc0-b23af0ac461b","width":3300,"height":3164,"filename":"5.png","type":"image/png","caption":"Hot People Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2Fa7b918f6-f86c-4147-aff9-458b46b68261.png?alt=media&token=fd54723a-b647-498d-8f50-58d06ad2ef41","id":"a7b918f6-f86c-4147-aff9-458b46b68261","width":3300,"height":2346,"filename":"6.png","type":"image/png","caption":"Medium Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2F68fcf8be-5c92-4df0-8ecb-20dddbf6c29b.png?alt=media&token=fe671002-bb01-4aad-ae03-142ac8972c7a","id":"68fcf8be-5c92-4df0-8ecb-20dddbf6c29b","width":3300,"height":2346,"filename":"7.png","type":"image/png","caption":"Agents Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2F636f205f-9004-4fb2-9d1f-285aa19dc3fd.png?alt=media&token=5b261864-4b5e-4c2f-b4cf-abec237b86d7","id":"636f205f-9004-4fb2-9d1f-285aa19dc3fd","width":3300,"height":2348,"filename":"9.png","type":"image/png","caption":"Maps Page","border":false}]}
```

* Intuitive settings menu with categorized options for customization and preferences.

* User-friendly interface for adjusting audio, visual, and gameplay settings.

* Accessibility options for accommodating diverse user needs and preferences.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2F1ee2e0b5-e71f-461e-a75a-bd4b3fe504aa.png?alt=media&token=59bd959d-8f2c-4924-9fe4-2b18839ea21d","id":"1ee2e0b5-e71f-461e-a75a-bd4b3fe504aa","width":3300,"height":2346,"filename":"10.png","type":"image/png","caption":"Feed Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2Fc54cac7e-cf81-462a-866c-b7688be38170.png?alt=media&token=82897178-ca1f-4ad1-8ed0-6ce3687481fb","id":"c54cac7e-cf81-462a-866c-b7688be38170","width":3300,"height":2346,"filename":"11.png","type":"image/png","caption":"Message Page","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2Fc266682d-59d7-42c1-8816-dad7ef26e50c.png?alt=media&token=5f073ce1-6db5-4d85-bd13-753c33be4399","id":"c266682d-59d7-42c1-8816-dad7ef26e50c","width":3300,"height":2268,"filename":"12.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FVad8TT2UyJfas6350F5fTXY93Uq2%2Fv3HWjlLOtArzedhgBZD5%2F30ef1870-7f9c-40e4-9a81-eb30889d614c.png?alt=media&token=fbb0d01a-dffe-47e4-aa5b-e41a82276e7d","id":"30ef1870-7f9c-40e4-9a81-eb30889d614c","width":3300,"height":2638,"filename":"13.png","type":"image/png","caption":"","border":false}]}
```

CHECK OUT THE COMPLETE CASE STUDY IN BEHANCE -

https://www.behance.net/gallery/165609691/VALORANT-BUDDY-APP

VALONT BUDDY APP | DESIGN

UX Designer

I chose to include sports-based poster designs in my portfolio for their universal appeal and dynamic visual opportunities. By showcasing my ability to capture the energy and passion of sports through vibrant compositions and typography, I demonstrate versatility and creativity.

SPORTS BASED POSTER DESIGNS

As a passionate designer, I embarked on a captivating side project centered around the redesign of movie posters. Inspired by my love for cinema and graphic design, I meticulously crafted a series of captivating and visually striking poster designs that breathe new life into beloved films.

MOVIE BASED POSTER REDESIGNS

Incorporating a variety of miscellaneous posters into my portfolio showcases my adaptability and creativity as a designer. From minimalist to bold designs, these posters demonstrate my ability to effectively communicate messages through visually compelling narratives.

MISCELLANEOUS POSTERS

As a member of the Sports Council at my college, I help run sports events and activities to keep students active and engaged. I organize tournaments, manage intramural leagues, and make sure everything runs smoothly.

SPORTS COUNCIL HEAD

* Created logos that resonate with Zelp's target audience, capturing the essence of the brand and fostering brand recognition.

* Developed various mockups for existing clients to illustrate proposed UX improvements, incorporating user feedback and iterative design processes.

* Designed and built a portfolio website for the designer, showcasing their skills, projects, and expertise in UX design to attract potential clients and employers.

* Constructed a proper user flow for Zelp's digital platforms, optimizing the user experience and journey to enhance usability, efficiency, and satisfaction.

* Created logos for Vamrr Technologies' conferences to enhance branding and visual identity.

* Developed marketing materials, including brochures, posters, and digital assets, to promote new products and services effectively.

* Designed graphics for various digital and print campaigns to support marketing initiatives and attract potential clients.

* Contributed creative ideas and concepts to brainstorming sessions, striving to innovate and improve the company's design strategies.

Graphic Designer

* Created eye-catching posters to promote special offers, events, and seasonal products at Fresh Bakes, attracting customers and increasing foot traffic.

* Designed visually appealing pamphlets showcasing Fresh Bakes' menu, highlighting featured items, pricing, and contact information for distribution in-store and within the local community.

* Collaborated closely with Fresh Bakes' marketing team to understand their objectives, target audience, and branding guidelines, ensuring alignment with the overall marketing strategy.

Syandan Roy

2024