In this multifaceted project, I undertook the comprehensive rebranding of Nykaa, a leading beauty and cosmetics retailer in India, aimed at revitalizing its brand identity and enhancing its market presence. Here's an overview of the project's components:
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Conceptualized and redesigned Nykaa's logo to modernize its visual identity while retaining its essence and brand recognition.
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Ensured scalability and versatility of the logo across various branding materials, from packaging to digital platforms.
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Developed a range of packaging designs for Nykaa's diverse product lines, including cosmetics, skincare, and personal care products.
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Employed strategic use of color, texture, and typography to differentiate product categories and evoke emotions that resonate with Nykaa's target audience.
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Prioritized functionality and sustainability in packaging design, incorporating eco-friendly materials and intuitive opening mechanisms.
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Launched targeted advertising campaigns, seasonal promotions, and loyalty programs to incentivize purchases and cultivate brand loyalty among customers.
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Devised integrated marketing strategies to promote Nykaa's rebranding efforts and engage with consumers across multiple touchpoints.
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Conducted a comprehensive analysis of Nykaa's existing website, identifying pain points, user journey mapping, and usability issues.
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Redesigned the website's interface, navigation structure, and information architecture to streamline the user experience and improve conversion rates.
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Integrated user-friendly features, such as product recommendations, personalized content, and intuitive search functionality, to enhance user engagement and satisfaction.
CHECK OUT THE FULL CASE STUDY IN BEHANCE -
https://www.behance.net/gallery/167673383/NYKAA-BRANDING-AND-WEBSITE-REDESIGN