In this comprehensive project, I undertook the rebranding of Yummy Bakery, a beloved local establishment, to rejuvenate its identity and better resonate with its target audience. Here's an overview of the project's components:
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Conducted thorough user research to understand the preferences, needs, and behaviors of Yummy Bakery's target audience.
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Analyzed market trends, competitor strategies, and industry benchmarks to identify opportunities for differentiation and growth.
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Redesigned Yummy Bakery's brand identity, including logo, color palette, typography, and visual elements, to reflect its unique personality and values.
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Developed brand guidelines to maintain consistency across all touchpoints, from signage and packaging to digital platforms and marketing materials.
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Devised integrated marketing strategies to elevate Yummy Bakery's visibility, attract new customers, and foster loyalty among existing patrons.
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Implemented promotional campaigns, special offers, and loyalty programs to incentivize repeat purchases and drive foot traffic to the bakery.
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Collaborated closely with Yummy Bakery's management team to execute the rebranding initiatives and marketing strategies in a timely and cost-effective manner.
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Conducted post-launch surveys and focus groups to gather feedback from customers and stakeholders, iteratively refining the branding and marketing strategies based on insights and learnings.
CASE STUDY PRESENT IN BEHANCE -
https://www.behance.net/gallery/190629165/YUMMY-BAKERY-BRANDING-RESEARCH