Paw paw-sized zines that let you explore life, art & creativity.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2F400fdbb7-a433-451f-8dfb-01d0460f05fb.jpg?alt=media&token=0df7f557-e3d0-433d-aacc-facfc0518da8","id":"400fdbb7-a433-451f-8dfb-01d0460f05fb","width":3024,"height":3024,"filename":"Bye Bye Meow 1.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Bye-Bye Meow**

Change is hard.

Especially since the pandemic began, Nya the Pawfessional Cat has seen a lot of changes in her life that she just didn't know how to process.

Nya says she makes space for mew things by letting go of the past that was.

In this zine, Nya confrronts and overcomes these changes by learning to let go one smöl diary entry at a time. One smöl bye-bye meow at a time.

**[Shop](https://pawcatguide.com/cat-zines/p/bye-bye-meow) this zine.**

---

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2F2d6ee37f-cab2-4fde-9508-42b4662a835e.jpg?alt=media&token=e186f52c-dfd6-4e30-93f6-933c57a9b347","id":"2d6ee37f-cab2-4fde-9508-42b4662a835e","width":3024,"height":3024,"filename":"Cat Histurry 3.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Cat Histurry**

Cats everywhere are anggy.

They think hoomans have rewritten cat histurry, talking up their hooman-ness and downplaying the royal felineness of cats everywhere.

In this zine, a catstorian shares an abridged version of actual cat histurry.

This guide on cat histurry is a speshül commission by Pawfessional Cat & Her Royal Felineness, Ms Nya.

Nya hopes to bring cat lifestyle to more hoomans because she thinks hoomans have rewritten cat histurry and skewed it for their purrsonal benefits. With this commission, Nya hopes to share an alternative view on cat life as the cats themselves know it.

**[Shop](https://pawcatguide.com/cat-zines/p/cat-histurry) this zine.**

---

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2Fdbc362f7-dd81-483b-9f71-9eb439e9d15f.jpg?alt=media&token=3d08f2f4-6950-4a39-a5d6-4205b334de90","id":"dbc362f7-dd81-483b-9f71-9eb439e9d15f","width":3024,"height":3024,"filename":"Halp My Body Is Failing Me 1.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Halp! My Body Is Failing Me**

The cats think their relationship with their bodies is purrecious.

They enjoy licking their fur, stretching after a nice long nap, feeding their bellies yummy chimken food, scratchity scratchity behind their ears (but no belly rubs, you have been warned) among the many things they do with their bodies.

So when Nya, the Pawfessional Cat, felt her tail going ickity-pickity, she had cause to worry.

Ickity-pickity is the strange feeling when some part of your body does something new, something different and something odd.

In this zine, go through the motions of exploring this ickity-pickity feeling that Nya feels in her body as she figures out how to make it go away.

**[Shop](https://pawcatguide.com/cat-zines/p/halp-my-body-is-failing-me-zine) this zine.**

---

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2F6e0b1089-e4d1-49c4-a8b0-c99b3fa74c8c.jpg?alt=media&token=b07a6920-fd75-4a06-9e5c-e6e6b38f4138","id":"6e0b1089-e4d1-49c4-a8b0-c99b3fa74c8c","width":3024,"height":3024,"filename":"Pawfessional Cat 3.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Pawfessional Cat**

At first it starts out as just a few missed meal times, but pretty quickly Nya realises that her hooman is struggling. Not just with feeding her, but also with everyday tasks.

Nya decides that it’s time to take matters into her own paws to take on the responsibility of feeding both herself and her hooman.

This heartfelt story is an ode to all cats who have hoomans that struggle with disability, mental health and/or everyday life in their own unique way.

Pawfessional Cat is the story of how Nya steps into the role of Pawfessional Cat while staying by her hooman’s side to watch over them and let them know that, no matter what each day brings, there will always be a cat watching over their hooman.

**[Get](https://pawcatguide.com/cat-zines/p/pawfessional-cat-zine) this zine.**

---

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2F8b1c07bb-e3cb-43de-b04a-0838e04019ea.jpg?alt=media&token=73212b7b-4fda-4467-b715-d58cd71b775e","id":"8b1c07bb-e3cb-43de-b04a-0838e04019ea","width":3024,"height":3024,"filename":"Smol Brag Book 3.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Smöl Brag Book**

The cats have observed that hoomans are terrible at feline good about themselves. Or at talking up their accomplishments. All essential cat skills that the cats are appalled to discover hoomans struggle with.

Nya, the Pawfessional Cat & Her Royal Felineness thinks you are muchly catnificent. Yes, you. The you who sees back at you when you looks into a meowrror.

For someone so catnificent there needs to be a book. A book to brag. Smöl brag though, the size of a cat paw paw to be purrcise.

This zine takes the format of a journal, where the cat gods have set you a smöl mission: to impress them through your smöl brags.

As your work your way through this zine journal, maybe you impress the cat gods. Or maybe you just feel good about yourself.

Either way, Her Royal Felineness gibs you her paw paw of approval for learning a new cat skill.

**[Shop](https://pawcatguide.com/cat-zines/p/smol-brag-book) this zine journal.**

---

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2Fc877fc83-9a85-45a8-82a4-91b03e4ee7f2.jpg?alt=media&token=0a8cd0c0-850e-4eaf-bcfa-5819629202b5","id":"c877fc83-9a85-45a8-82a4-91b03e4ee7f2","width":3024,"height":3024,"filename":"Types of Cat Collars 3.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FEufu85d2sWYTSZQuao4x%2Fc6f94eb9-9240-45b9-aee2-0f6ab08b249c.jpg?alt=media&token=e7fd28c5-716a-4685-8594-6dec419c1df8","id":"c6f94eb9-9240-45b9-aee2-0f6ab08b249c","width":3024,"height":3024,"filename":"Types of Cat Collars 5.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Types of Cat Collars**

Over the decades, catstorians (cat historians, as you know them) have observed distinct styles emerge with new & modern cat collars.

In this zine, a catstorian details the types of cat collars seen across cat populations around the world.

This guide on cat collars is a speshül commission by Pawfessional Cat & Her Royal Felineness, Ms Nya.

Nya hopes to bring cat lifestyle to more hoomans because she thinks hoomans have rewritten cat histurry and skewed it for their purrsonal benefits. With this commission, Nya hopes to share an alternative view on cat life as the cats themselves know it.

**[Shop](https://pawcatguide.com/cat-zines/p/types-of-cat-collars) this zine.**

---

Written, designed, printed, produced & photographed by me.

Playful Experiments - Zines

Designed and deployed Notion database systems for internal processes for a virtual team-building events company.

● A key project was to build Target Audience Cultural Event Calendar Profiling database to drive business intelligence for product innovation.

● Mapped out existing processes across event hosting, product innovation, product curation, product marketing, onboarding new hires & vendors, customer service & sales.

● Collected & analyzed data through surveys and interviews for redundancies, errors, costs, timelines & presented them to stakeholders in a clear and simple manner.

● Designed, documented & project managed the implementation of end-to-end process automation from lead generation to event execution.

● Facilitated forced ranking prioritization among stakeholders & collaborators to determine which processes need attention first.

● Optimization resulted in the co-founders being able to go hands-off from day to day processes, allowing them to focus on business strategy

Process Optimization

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FPjSkEEGjk7iEKHX0XQCw%2F0648c614-bf83-4e53-85a6-204d807efdc3.png?alt=media&token=5347dfed-2944-4b33-b78c-77bae88b310b","id":"0648c614-bf83-4e53-85a6-204d807efdc3","width":1220,"height":900,"filename":"UCU Banner.png","type":"image/png","caption":"","border":false}]}
```

An indie ground-up initiative by two creatives for other creatives to hold space for & navigate the uncertainties that the pandemic brought to our livelihoods, our creative capacity & practice.

## Program Objectives:

\+ Nurture a sense of direction and tangible plans for navigating the future in participants

\+ Reduce the mental and emotional strain of navigating change in participants

\+ Create a support system for creatives through community creation

\+ Equip underserved creatives with reusable tools and frameworks for navigating uncertainty in the long-run

\+ A resilient creative community with robust social capital, that is more resilient and less prone to burn-out

\+ Create a repository of resources, from tools to insights, born from this project to be shared in the form of an online wiki in perpetuity

## Outcome:

\+ **Designed & hosted 24 Online Share Exchange Sessions:** Webinar style sharing sessions as well as workshop sessions focused on doing the work. These create a safe space for participants to unpack struggles and issues, surface group wisdom and to find direction forward through empathetic sharing and discussion.

\+ **7 Check-in calls:** Emotional, technical and resource sharing check-in calls at the end of the program to cement the culture of turning to each other for support to draw strength from each other.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FPjSkEEGjk7iEKHX0XQCw%2Fcc4682c8-386f-4b16-9b79-6c86bdeef618.jpg?alt=media&token=605cf8bd-a4da-45b9-bf62-66fba4fcd28d","id":"cc4682c8-386f-4b16-9b79-6c86bdeef618","width":3840,"height":4101,"filename":"UCU Calendar.jpg","type":"image/jpeg","caption":"","border":false}]}
```

\+ **Total number of participants:** 73

\+ **Co-written & designed 4 playbooks:** Workbooks for creatives to pivot their creative practice

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FPjSkEEGjk7iEKHX0XQCw%2Fb6f896f1-7135-425e-8eeb-14e050e7a0dd.jpg?alt=media&token=9993d8da-7f40-448d-93de-490421314da0","id":"b6f896f1-7135-425e-8eeb-14e050e7a0dd","width":3000,"height":2250,"filename":"Landscape Cover.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Projected supported by [Our Singapore Fund](https://www.sg/oursingaporefund).

Collaborators: Ri Chang from [Empori](https://empori.co/) & [The Octopod Agency](https://octopod.agency/)

UCU The Struggle Is Real Retreat

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FZQDtbiHqSWa7PFdyVArf%2Fb92f56bf-b83f-4031-8f1f-28acf92dd647.png?alt=media&token=0db65e59-cd86-408d-ba73-8b068b2a3304","id":"b92f56bf-b83f-4031-8f1f-28acf92dd647","width":1414,"height":2000,"filename":"Mewsletter.png","type":"image/png","caption":"","border":false}]}
```

Purrlease scrollity scroll to the bottom of [this page](https://www.pawcatguide.com/) to RSVP for some impawtent mews :>

Shout to [Eryc](https://read.cv/eryc) & [WAGMi Times](https://mirror.xyz/wagmitimes.eth) for inspiring this fun project\~!

Some Impawtent Mews Here

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2Fc5697375-a2d3-4ffe-b6b5-9b63af5d66d0.jpg?alt=media&token=92794094-42c4-4032-be11-7270f0819072","id":"c5697375-a2d3-4ffe-b6b5-9b63af5d66d0","width":1500,"height":1941,"filename":"Who+Is+Art+Event+Poster.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

[Ri Chang](https://empori.co/) & I set out to create an experience in October 2020 for a neighborhood community under [Paw Cat Guide](https://pawcatguide.com/).

As part of [international PARK(ing) Day](https://www.bloomberg.com/news/articles/2017-09-15/a-brief-history-of-park-ing-day), we took over a parklet with [Bold At Work](https://www.boldatwork.sg/projectsblog/parkingday2020) in Jurong (Singapore) for 4 hours.

PARK(ing) Day is a worldwide movement to challenge and repurpose urban space by temporarily transforming metered parking spaces into public parks to perhaps even reimagine social interactions.

We set up a **neighborhood museum** with art inside at the back of a mini cargo van. Participants could come in groups of 1-4 people and they go through a **guided art appreciation** process. We had audio instructions, a guided pocket guide (the Paw Cat Guide!) which they can take home after, and in-person instructions from us as well.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2F4e80b644-c173-4f95-bb73-e56845e2f9fa.jpg?alt=media&token=7ec67b95-cdba-4c02-89d4-bc903decfbb9","id":"4e80b644-c173-4f95-bb73-e56845e2f9fa","width":1500,"height":1113,"filename":"Who+Is+Art+Space.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

For this session, the 'art' piece was one of the people sitting on a chair labeled "You Is Art". They only found out after they took a seat and finally noticed the label.

The person who is the 'art' then proceeds to hold up a gold frame around them so the rest of the group can make observations about them and draw out insights about this artwork in a fun way.

For people who came solo, we set up a mirror that framed their faces and they could look at themselves and fill in the Paw Cat Guide.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2Fef9a7bcb-c2ee-400a-8afa-c1e6b1ae91a8.jpg?alt=media&token=69e5cc7e-edb5-4613-8a25-c97c7e25be76","id":"ef9a7bcb-c2ee-400a-8afa-c1e6b1ae91a8","width":1500,"height":2000,"filename":"Who+Is+Art+Event+Participants.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2F102c619d-abc8-42ab-a356-7f01392f2ed1.jpg?alt=media&token=a38b6d15-03e7-4089-86b6-c78bd7b447f6","id":"102c619d-abc8-42ab-a356-7f01392f2ed1","width":1500,"height":2000,"filename":"PXL_20201003_094510103.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

***What do you think is the heaviest thing they can lift with their pinky (little finger)? What does the shape of their ears remind you of? (Dim sum? Seashells? Cat paws?) How many strands of hair do you think they have on their head?***

As they got comfortable in their little bubble, we found them smiling, sometimes observing and sometimes joking as they went from question to question. As simple as the questions seemed, each group took about 20 minutes to look at just one artwork - without anyone telling them **how** to look at it.

This is an achievement! When was the last time you observed one thing for longer than a few minutes? Even if it was in a museum?

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2F96fa8bf7-91d0-4240-8d66-9c5cadce42f6.jpg?alt=media&token=becf6e4a-8db0-4fe2-8a27-9d4508c6e2e3","id":"96fa8bf7-91d0-4240-8d66-9c5cadce42f6","width":1500,"height":2000,"filename":"PXL_20201003_113442423.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

By the time they are done, they would have swapped stories or noticed little things about themselves or the people next to them that otherwise would have gone unnoticed because life moves too fast for us these days. They came out of the van wearing stickers on their shirts that said: "You Is Art".

While we left each group to create their own little bubbles inside the van, we took a picture for each group and printed them out on the spot for them to take home the memories as a little parting gift.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2F5481eb17-09f8-4baa-b62a-0ec96e695310.jpg?alt=media&token=b3e345d8-d3e1-401e-93c0-c1019d0f5284","id":"5481eb17-09f8-4baa-b62a-0ec96e695310","width":1500,"height":1125,"filename":"Who+Is+Art+Paw+Cat+Guide.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2Fc4d02a5d-70bf-4292-8a8f-9a8dce40c26b.jpg?alt=media&token=8248eeb1-b5f4-4586-9813-b00d24206d15","id":"c4d02a5d-70bf-4292-8a8f-9a8dce40c26b","width":1500,"height":1653,"filename":"Who+Is+Art+Dog.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

When we were planning this, we fully expected the public to be skeptical of a sketchy black van parked in a neighborhood lot inviting people to go on it. We really didn't expect much, we created this mostly because it was fun for us. We hoped people would join in on the fun. Our expectation was to serve and create this experience for at least 12 people during the 4 hours. At the end of it, not only did we run out of all the Paw Cat Guides we printed (we printed 30!), we had to rush to make more. We served more than 40-45 people! I am thrilled, humbled, surprised, and pleasantly taken aback that people enjoyed this. It was incredibly fulfilling to see people want to make art a part of their lives and see them take that home with them.

The most surprising part was seeing people willing to wait for their turn patiently. We even saw some people get comfortable with a book as they waited for their turn to go in.

## **Creating art experiences for neighbourhood communities**

When designing this experience, we wondered if English as a language might be a barrier to some neighbourhood residents participating in this experience. With our limited resources & skillsets, we managed to translate the full experience, all the way from the audio guides to the Paw Cat Guides to Mandarin.

I acknowledge merely translating to just one other language for Singapore’s multicultural neighbourhoods may not be enough. Many minority communities would enjoy the experience with translations in their own languages.

I am hopeful that we will be able to take this project on a ‘road trip to more neighbourhoods in the future - a time and opportunity to increase the number of translations then.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2Faa6a21c0-bdc8-4d0e-9192-72c1fb84cc71.png?alt=media&token=db603ae9-49fc-4031-972e-1a7ce515fcff","id":"aa6a21c0-bdc8-4d0e-9192-72c1fb84cc71","width":1500,"height":1942,"filename":"Who+Is+Art+English+Paw+Cat+Guide (1).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2F4072c300-cbed-464f-9f88-7d354e2a1db6.png?alt=media&token=0d56149d-c6eb-4df4-abf1-2cb814cc9c4c","id":"4072c300-cbed-464f-9f88-7d354e2a1db6","width":1500,"height":1942,"filename":"Who+Is+Art+Mandarin+Paw+Cat+Guide (1).png","type":"image/png","caption":"","border":false}]}
```

## **Safety concerns in a COVID-19 world & things we contemplated about and learned along the way**

* Think of it as occupying a table when going out to a restaurant. There is more safety if the groups don't mix as much with each other. So people who went in the van all either came from the same group of people they already knew or went in on their own.

* We set aside a budget for sanitization products. We had everything from air sprays, to liquid disinfectants, cleaning cloth, and sanitization wipes. We cleaned after each group - everything that was touched would be sanitized.

* People checked into the little station using a QR code - so there is a way to know who came before them, and who came after them.

* People had to sanitize their hands before entering and touching anything inside.

* As normal rules apply, everyone had to be wearing a mask.

* The van was well ventilated, with the windows all kept open.

* We made up for the alcohol smell with a nice scented candle!

We found the people understood these rules and embraced this (willingly or unwillingly) as the new normal. Even the kids were compliant and understood this was necessary for their safety. They waited patiently in socially distant lines, for the van to be sanitized before they got on.

## **If you could describe your Parking Day experience in one word, what would that be? Why?**

**Anya:** Moved. I was incredibly moved at how people seemed to engage with the art and the 'neighbourhood museum' idea. We saw friends make new memories, giggle at the little things they learnt about each other as they looked at each other in new light, kids playing and engaging in active discussions despite the abstract nature of the artwork, parents or siblings come in with their loved ones to spend their precious time together.

**Ri:** Surprised. I wasn't expecting such warm responses for an arts installation right out of Covid, and in a neighbourhood. We fully expected people to find our installation shady, but in fact many people approached it with curiosity instead of judgement. It really flipped my impression of how Singaporeans value art in their lives.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FceDTLP7ScQTPrC7iwv8zXLEOFT92%2FlAbHBVIBIel8q1zTpjhf%2F52948407-010f-4578-9d51-b338745bf9f0.jpg?alt=media&token=9d763c22-8940-4156-a4d9-e727878d45dd","id":"52948407-010f-4578-9d51-b338745bf9f0","width":1500,"height":1892,"filename":"Who+Is+Art+Empty+Space+Van.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Who Is Art? Playful Art-Making

Facilitator/Storyteller

I Wanted To Write A Letter

Chinese New Year in Singapore

Exploring Singapore during Chinese New Year.

The Thousand Words: Anyā Likhitha

Allow me to share a thousand words one picture speaks with you.

Singapore's Lost Chinatown Market

Take a walk with me around Singapore's markets in Chinatown.

5 Awesome Ways To Watch YouTube Together With Friends

Singapore’s Vibrant Colours

Take a walk with me around Singapore's Little India.

3rd Best Portfolio

Best in class, graduating photography portfolio receiving photography equipment (lights, modifiers, stands) made by Manfrotto

A*STAR India Youth Scholarship

4-year full scholarship for studies in Singapore from Secondary Three (2008) to Pre-University Two (2011).

A*STAR Young Researchers Attachment Programme (YRAP)

4-year (2008-2011) research attachment program to support building a career in Research & Development at A*STAR.

Trained under Anneli Hansson, one of Sweden's top sustainable brand strategist (ex Chief Brand and Marketing Officer of Lantmännen, #1 Sustainable brand in Sweden 2014, 2018)

Level Up Certified Brand Strategist For Good

As a self-taught brand strategist & full-stack marketer, I have an unconventional background learning on the job over the years working in the advertising industry. I finally formalized the learning with this certification during the downtime that the pandemic sent my way.

Certificate in Digital Marketing

Fashion photography accelerator guided by industry experts like Inez and Vinoodh, Mimma Viglezio, Alessia Glaviano & others.

Group showcase at SHINE Festival Singapore 2017
Collaboration with UNSAID

The Glitter Mask Project

+ Group Showcase featuring 'Legs' as Best of Show curated by BLACK for National Arts Council Singapore
+ Group Showcase featuring 'World of the Bipolar Spectrum' commissioned by BLACK for National Arts Council Singapore

Noise Singapore

Group Showcase featuring fine art photography prints
+ Ambivalence (8 x 10 inches)
+ Stairway to Hell (8 x 10 inches)

Art in Architecture

Featuring 'I Wanted To Write A Letter'
Group showcase curated by The Tapestry Project Singapore for Singapore Writers Festival on an immersive micro-site

Sit With Me / Singapore Writers Festival

Group Showcase; Fundraising for Singapore Association of Mental Health

Hygge: An Unquiet Mind

Solo showcase at the Glass Display; Collaboration with UNSAID

Albus Atrum

Featuring my images made for The Glitter Mask Project

Causes Week 2017: Unsaid helps give voice to an unheard problem

TV spot interview for the launch of Noise Festival Singapore alongside Kenneth Kwok, Director (Arts & Youth) from National Arts Council featuring art commission 'World of the Bipolar Spectrum'.

Noise Festival Kicks Off

Starling

7 Inspiring Millennials Share Their Mental Health Stories

My experience managing endometriosis, a chronic pain disorder.

7 Strategies to Live Better with Chronic Pain

Featuring my project The Struggle Is Real Retreat for creatives during the pandemic whose livelihoods were disrupted to help them pivot.

Tips for Adapting to the New Digital Push

Honoured to be featured alongside 10 creatives working on our practices with The Producer over a span of 3 months culminating in this showcase.

Creative Camp 2.0 Showcase

The Messy, Unscalable Intimacy of Community

The Power Of A Voice

My not-so-secret creative practice of playmaking through cats on the internet. Honourably named as Chief Cat Officer by my cat boss, Nya the pawfessional cat, that lives rent-free in my head.

Designing playful products & experiences.

Paw Cat Guide

+ Product photography by me
+ Shoot production & food styling by IBHQ in partnership with The World's 50 Best Bars

Perrier Cocktail Book

Co-produced, designed & marketed an online retreat for creatives during the pandemic whose creative practice was disrupted to help them pivot. 

With generous support from Our SG Fund by Ministry of Culture, Community and Youth (MCCY) Singapore.

What if cats ran a newsletter?! Much mews, many wows, I just had to do it 🤣

Mewsletter

Have you ever seen an artwork and thought, "I could do that!"? How is that art? Can anything be art? But "what is art?" is too lame a question to ask, so instead we raise you one better. "WHO. IS. ART?"

Who Is Art?

5-weeks research attachment under lead researcher Martin Saerbeck building a robotic tutor that assists vocabulary-learning tasks for school children.

Cognitive Modeling of Artificial Social Agents

Building capacity for day-to-day operations & streamlining processes.

Process Optimization Specialist

Brand strategy and design facilitation studio creating brand narratives & designing community engagement programs with an empathy first approach.

Founder

Commercial and advertising photographer / art director working on fashion, food & beverage, lifestyle and tech brand projects.

Photographer & Art Director

Hatch is a social enterprise that leverages digital as a tool to empower individuals, accelerate organisations, and create sustainable social impact.

This translates into their 2 arms of business:

1. Hatch Academy runs skills and employment programs to help learners enter into meaningful digital careers, with an intentional focus on access for impact groups (ie. at-risk youths, underserved women, and persons with disabilities).

2. Hatch Mediahouse provides communications, marketing, and production expertise to help purpose-driven organisations (ie. government agencies, charities, and social enterprises) amplify their presence and create resonance with their communities.

As the lead at Hatch Mediahouse, I explore what it means to build digital career pathways and maximise impact in a digital agency setting, but by breaking away from the traditional structure & processes of a digital agency.

The older ways of working do not serve our beneficiaries (the learners that crossover from Hatch Academy to Hatch Mediahouse). Leaning into the values of collective care, interdependence and the deep belief that change is possible, I plan and execute processes, services & training in Hatch Mediahouse.

Head, Hatch Mediahouse

Local Singapore guide as part of a worldwide network of professional photographers. Leading private tours, teaching creative & technical photography knowledge to travelers who aspire to capture the Lion City to the best of their abilities.

Professional Photography Guide

Chief Cat Officer working under my cat boss, Nya the pawfessional cat, to build the most robust hoarding of chimken food any cat has ever laid their eyes on.

Artist & Storyteller

- Create & test SEO strategies
- Develop a roadmap to increase organic website visitors
- Run experiments across different parts of the funnel to grow & optimize lead generation, nurture & conversion

Growth Optimization Specialist & SEO Strategist

* Facilitating & hosting virtual team building activities ranging from virtual travel, games like trivia challenges & murder mysteries as well as team bonding workshops.
* Hosting professionally for businesses like Meta, Google, KPMG, Deloitte, Microsoft, Agoda, Kantar, Walgreens, WE, A\*STAR, HSBC and more.

Event Host & Facilitator

Hatch empowers young adults from all walks of life for growth careers. Through agile train-to-match programs, the impact-driven business brings the focus of hiring beyond qualifications and back to one's character and competence.

Digital Marketing/Digital Design Instructor & Mentor

Build a community-first product with the team, increase the product's market visibility & run marketing tests for messaging, positioning & community activation.

Storyteller

+ Photographed families, kids, babies, maternity, glamour, graduation, couples and pets - handling and managing shoots from a family of 3 to a family of 30
+ Producing photographic work in an indoor setting with studio equipment
+ Edited & retouched photos on Lightroom and Photoshop
+ Colour managed photos for print

Anyā Likhitha

2022