Mostly a cat crazy hooman, containing a multitude of deep interests that I chase after. My superpower is that I can taste colours & see sounds.
I am cultivating a playful art practice that feeds into my work practice of narrating stories & connecting with people.
Projects
My not-so-secret creative practice of playmaking through cats on the internet. Honourably named as Chief Cat Officer by my cat boss, Nya the pawfessional cat, that lives rent-free in my head.
Designing playful products & experiences.
- Product photography by me
- Shoot production & food styling by IBHQ in partnership with The World's 50 Best Bars
Exhibitions
Featuring 'I Wanted To Write A Letter'
Group showcase curated by The Tapestry Project Singapore for Singapore Writers Festival on an immersive micro-site
Solo showcase at the Glass Display; Collaboration with UNSAID
Group Showcase, Alumni Showcase
Group showcase at SHINE Festival Singapore 2017
Collaboration with UNSAID
Group Showcase; Fundraising for Singapore Association of Mental Health
Group Showcase featuring fine art photography prints
- Ambivalence (8 x 10 inches)
- Stairway to Hell (8 x 10 inches)
- Group Showcase featuring 'Legs' as Best of Show curated by BLACK for National Arts Council Singapore
- Group Showcase featuring 'World of the Bipolar Spectrum' commissioned by BLACK for National Arts Council Singapore
Best of Show, Graduating Showcase
Take a walk with me around Singapore's markets in Chinatown.
Take a walk with me around Singapore's Little India.
Exploring Singapore during Chinese New Year.
Allow me to share a thousand words one picture speaks with you.
Awards
Best in class, graduating photography portfolio receiving photography equipment (lights, modifiers, stands) made by Manfrotto
4-year (2008-2011) research attachment program to support building a career in Research & Development at A*STAR.
4-year full scholarship for studies in Singapore from Secondary Three (2008) to Pre-University Two (2011).
Honoured to be featured alongside 10 creatives working on our practices with The Producer over a span of 3 months culminating in this showcase.
My experience managing endometriosis, a chronic pain disorder.
Featuring my project The Struggle Is Real Retreat for creatives during the pandemic whose livelihoods were disrupted to help them pivot.
Beauty editorial, photography feature
Featuring my images made for The Glitter Mask Project
Featuring my images made for The Glitter Mask Project
Featuring my images made for The Glitter Mask Project
TV spot interview for the launch of Noise Festival Singapore alongside Kenneth Kwok, Director (Arts & Youth) from National Arts Council featuring art commission 'World of the Bipolar Spectrum'.
Work Experience
Hatch is a social enterprise that leverages digital as a tool to empower individuals, accelerate organisations, and create sustainable social impact.
This translates into their 2 arms of business:
-
Hatch Academy runs skills and employment programs to help learners enter into meaningful digital careers, with an intentional focus on access for impact groups (ie. at-risk youths, underserved women, and persons with disabilities).
-
Hatch Mediahouse provides communications, marketing, and production expertise to help purpose-driven organisations (ie. government agencies, charities, and social enterprises) amplify their presence and create resonance with their communities.
As the lead at Hatch Mediahouse, I explore what it means to build digital career pathways and maximise impact in a digital agency setting, but by breaking away from the traditional structure & processes of a digital agency.
The older ways of working do not serve our beneficiaries (the learners that crossover from Hatch Academy to Hatch Mediahouse). Leaning into the values of collective care, interdependence and the deep belief that change is possible, I plan and execute processes, services & training in Hatch Mediahouse.
Hatch empowers young adults from all walks of life for growth careers. Through agile train-to-match programs, the impact-driven business brings the focus of hiring beyond qualifications and back to one's character and competence.
Chief Cat Officer working under my cat boss, Nya the pawfessional cat, to build the most robust hoarding of chimken food any cat has ever laid their eyes on.
Brand strategy and design facilitation studio creating brand narratives & designing community engagement programs with an empathy first approach.
Local Singapore guide as part of a worldwide network of professional photographers. Leading private tours, teaching creative & technical photography knowledge to travelers who aspire to capture the Lion City to the best of their abilities.
- Facilitating & hosting virtual team building activities ranging from virtual travel, games like trivia challenges & murder mysteries as well as team bonding workshops.
- Hosting professionally for businesses like Meta, Google, KPMG, Deloitte, Microsoft, Agoda, Kantar, Walgreens, WE, A*STAR, HSBC and more.
Build a community-first product with the team, increase the product's market visibility & run marketing tests for messaging, positioning & community activation.
- Create & test SEO strategies
- Develop a roadmap to increase organic website visitors
- Run experiments across different parts of the funnel to grow & optimize lead generation, nurture & conversion
Commercial and advertising photographer / art director working on fashion, food & beverage, lifestyle and tech brand projects.
- Photographed families, kids, babies, maternity, glamour, graduation, couples and pets - handling and managing shoots from a family of 3 to a family of 30
- Producing photographic work in an indoor setting with studio equipment
- Edited & retouched photos on Lightroom and Photoshop
- Colour managed photos for print
5-weeks research attachment under lead researcher Martin Saerbeck building a robotic tutor that assists vocabulary-learning tasks for school children.
Education
Fashion photography accelerator guided by industry experts like Inez and Vinoodh, Mimma Viglezio, Alessia Glaviano & others.
Major in Fashion & Beauty Photography
Certifications
Trained under Anneli Hansson, one of Sweden's top sustainable brand strategist (ex Chief Brand and Marketing Officer of Lantmännen, #1 Sustainable brand in Sweden 2014, 2018)
As a self-taught brand strategist & full-stack marketer, I have an unconventional background learning on the job over the years working in the advertising industry. I finally formalized the learning with this certification during the downtime that the pandemic sent my way.
Contact
Teams
