• Owning and leading redesign of group brand MoneySavingExpert's Credit Club product; collaborating with product managers and visual designers, the editorial team and the founder directly. Initiative now live.

• Winner of Moneysupermarket Group's 'Innovate to Deliver' Product and Tech award for “doing what you promise, putting customers and users first and embracing constant change” for work on Credit Club using Build Measure Learn framework.

• Advocating for the user and prioritising a user-centred approach for product solutions, initiating communication with tech teams to understand limitations and dependencies.

• Leading design of new product card solution resulting in increased comprehension of information for the end user, increased ease of use for the editorial team as its secondary user, while meeting the business' goals.

• Voluntary work representing the group at a secondary school career fair to encourage girls to explore STEM paths as part of their collaboration with InnovateHer.

Black Girls in Tech (BGIT) is a global organisation that improves representation of black women in the tech industry through community, resource-share, mentorship and commercial partnerships. I wore many hats as one of BGIT's two founders, its Head of Community Growth and its COO.

• Head of Community Growth:

• Creating and managing the Mentorship Programme helping 250+ women in their professional journeys.

• Managing the social media team facilitating workshops and supporting the lead in growing the total audience to 40,000 with a reach in the hundreds of thousands in just 2 years.

• Managing the events team organising workshops, hackathons, mixers and panels. Conception of the panel event with SOHO House, speaking about technology and fashion.

• COO:

• Implementing internal processes to manage the organisation's rapid growth

• Leading a 3-month transformation project, researching and interviewing all team members and facilitating workshops to identify points of pressure in the business and identifying solutions and new systems that would assist further growth.

*The work on the current version of the Perci Health website is not mine.

• Sole designer implementing UX strategy across a white label telehealth solution for early stage startup including designing a new 'search by concern' product, a home page and navigation redesign, and design system updates meeting business needs at the time.

• Designing and presenting of multiple iterations of an enterprise solution with quick turnaround leading to the securing and onboarding of the company's first B2B client.

• Metrics were both qualitative and quantitative: improving conversion, improving trust and increasing internal efficiencies.

• Leading workshops that enabled founders to prioritise design commitments receiving feedback: "Hi Valerie, wanted to send you a note to say really well done on the session this morning. You are an incredibly skilled facilitator and pulled together everyones thoughts and ideas neatly, helping us make sense of it all. Thank you again!".

Increasing my confidence and competency as a multidisciplinary designer working with clients on brand design, UX/UI design, web design and creative direction.

Learning that engaging and immersing its employees in the company's philosophy so that their identity is synonymous with its own leads to better customer outcomes as employees gain an increased level of satisfaction and ownership in their work which translates to the end user.

• Owner and lead design on a product that had not had significant resourcing since inception. Initiated deep discovery, facilitated workshops, and produced artefacts to inform design direction for tech, product and editorial teams.

• Primary metrics were quantitative; increased engagement, sign-ins per user, cross-use of other brand products.

Completed the entire branding of Jolt Club in 2 weeks. This included:

• Brand strategy:

• Defining our brands' purpose, mission, vision, values and goals, market research, competitor research, defining target audience

• Engaging my cofounder in the entire process to ensure we're on the same page about the business' positioning.

• Documenting strategy in a Brand Book pdf and internally on Notion.

• Brand identity:

• Creating brand assets including logo, colours, brand voice and slogan, typography and illustrations.

• Rolling out identity across website, MVP and marketing material.

• Documenting identity in a Brand Identity Guidelines pdf and internally on Notion.

Researching and interviewing team members past and present, facilitating workshops to identify points of pressure in the business and creating new systems and artefacts that would establish a solid foundation for the organisations' continued growth.

This project did not get to implementation stage.

Bachelor of Science specialising in Physiology