About
I am a Senior Product Designer located in Cluj-Napoca, dedicated to creating design solutions that deliver genuine value and impactful results.
My approach is rooted in addressing user needs effectively, thereby meeting the objectives of businesses while crafting meaningful solutions.
Over the past 7 years in the field of UX/UI/Product design, I have engaged in diverse projects spanning various industries. My experience includes conducting user interviews, establishing design systems, revamping existing products, and facilitating the launch of new ones.
Work Experience
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Led the design process for a new AI-responsive product catering to content creators, from initial concept iterations to wireframing, user interviews, and iteratively refining, based on feedback.
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Boosted mobile feature engagement post-login by 34% through decluttering and refining the user experience.
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Enabled the client to raise a new 1M round of funding by redesigning the low code platform and fixing existing UX issues.
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Enhanced design and development efficiency by 21% by establishing a tailored multi-platform design system in Figma, collaborating closely with software engineers.
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Guided the development of an iOS exchange app from conceptualization to launch, overseeing branding assets, logo design, research, wireframes, prototypes, animations, and final UI.
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Expanded user base by integrating a new music platform, introducing an Apple TV app, for enhanced user experience.
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Helped the company land a big client by creating animations to support the sample automotive project.
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Contributed to the design of a finance website, crafting individual screens and delivering prototypes for investor presentations.
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Designed a meeting room booking app and tablet UI for seamless scheduling and collaboration.
- Led the design process for a comprehensive photo editing app from concept to execution, focusing on user-centric interfaces and seamless editing experiences.
- Designed an innovative iOS app leveraging augmented reality (AR) technology, allowing users to visualize and order printed images for their homes with ease.