Confidential Telecommunication :

Provided expertise in the Sports and Media vertical to enhance the customer experience.
Identified negative customer retentions and developed solutions to improve the product experience.
Led workshops with internal stakeholders and product owners to drive innovation and ideation.
Collaborated with cross-functional teams for smooth deployment of new initiatives.
Conducted design QA to provide authentic feedback for developers and improve usability.

Mortgage Experience for Underwriters:

Worked with a mid-size mortgage company to transform the underwriters portal.
Conducted client workshops to understand the process of sponsored users.
Tested the usability of the existing product using UX metrics and identified pain points.
Conducted user interviews to gain insights and identify issues
Conducted critical research (primary and secondary) to identify major problems.
Conducted a gap analysis between the broker and underwriter portal.
Reimagined a new portal with better visuals and an improved digital experience.
Collaborated with product team and external stakeholders to drive better results.
Introduced smart and automated processes based on machine learning to simplify the underwriters' life.

Careem (a subsidiary of Uber Company) for 48+ millions users:

Led the launch of Careem Plus in Dubai, introducing a new product feature to millions of users.
Conducted extensive user research to identify new features and mapped them to the product.
Conducted thorough competitive analysis to ensure product met user needs and provided a superior experience.
Collaborated with the director of design and product team to finalize the scope of Careem Plus.
Presented innovative ideas to the product team that led to the successful launch of Careem Plus.

Tabiyat.pk (Medz n More):

Managed the B2B and B2C portal for inventory management and online product delivery.
Conducted a comprehensive UX research cycle to optimize the portal experience for customers.
Presented ideas to stakeholders during internal workshops with the product team.
Delivered native consumer apps and logistics portals to the Medz n More team.

Collaborated with Clearcube team to enhance the digital shopping experience for customers.
Conducted feasibility analysis to introduce new product on e-commerce platform.
Increased customer engagement on the platform through data-driven UX improvements.
Optimized post-purchase experience for customers to increase satisfaction and loyalty.
Designed and implemented new features to improve the overall product experience.
Created comprehensive design guidebook and catalogues to streamline design and development processes.

Led the design of the Election Portal for the United States of America, ensuring a seamless and user-friendly experience for American residents.
Conducted extensive UX research to identify user needs and pain points, and used the insights to inform the design and development of the portal.
Conducted user interviews and recorded responses and task time ratios to better understand the user experience and inform design decisions.
Led a Design Sprint to show a concept prototype with limited features and gather feedback from stakeholders.
Collaborated with cross-functional teams to ensure the smooth deployment of the portal, meeting all project requirements and timelines.
Contributed to the ongoing improvement of the portal based on user feedback and analytics, making data-driven decisions to enhance the user experience.

Successfully rebranded the entire consumer and partner portal to give it a fresh and modern look.
Improved the wallet and deposit features of the platform, providing users with a seamless and hassle-free experience.
Increased customer satisfaction and CSR by introducing new features and updating existing ones, based on customer feedback and market trends.
Led the complete UX cycle, from initial research and design to testing and iterative improvements, resulting in a highly intuitive and user-friendly platform.

Collaborated with cross-functional teams including product owners, developers, and subject matter experts to develop the e-learning product.
Conducted user research, usability testing, and user interviews to identify user needs and pain points in the existing product.
Developed wireframes, user flows, and prototypes to visualize the proposed solutions.
Worked with the visual design team to develop the look and feel of the product, including color schemes, typography, and iconography.
Conducted user testing to validate design decisions and iterate on the product.
Worked with the development team to ensure that the final product is pixel-perfect and meets user needs and business requirements.

Collaborated with cross-functional teams including product owners, developers, and subject matter experts to develop the e-learning product.
Conducted user research, usability testing, and user interviews to identify user needs and pain points in the existing product.
Developed wireframes, user flows, and prototypes to visualize the proposed solutions.
Worked with the visual design team to develop the look and feel of the product, including color schemes, typography, and iconography.
Conducted user testing to validate design decisions and iterate on the product.
Worked with the development team to ensure that the final product is pixel-perfect and meets user needs and business requirements.