• Developed digital marketing collateral that had meaningful and measurable impact, achieved marketing/strategic goals, and satisfied client brand requirements. Includes: social media assets, digital ads, websites, campaign development, photography, motion graphics.
• Provided creative direction to freelance designers and illustrators, ensuring that projects were executed seamlessly and to the highest standards.

Emergen-C / Pfizer / Parkfast / Daily’s Cocktails / B&G Foods / Dannon / Right Guard

• Inspired and led the creative team by evolving my own skills through tireless learning and hands-on experimentation across an ongoing range of digital media types (UX, web design, motion graphics, video, etc.).
• Contributed to growing the agency services by assisting in the creation of an in-house photography studio to produce monthly content for clients in the CPG and food industries.

• Designed and executed digital marketing communications, overseeing all aspects of art direction, including photography, design, and typography.
• Worked closely with copywriters, account executives, and clients to understand their needs and develop strategies to meet their goals.
• Supported and guided junior team members and provided constructive feedback to help them grow their skills and improve their work.

• Designed marketing collateral for Johnson & Johnson internal communications, includes: websites, logos, powerpoint templates, custom icons, infographic design, brochures, e-blasts, event branding.
• Maintained brand guidelines to ensure consistency and adherence to brand standards across all design assets.

Contributed to the development of marketing strategies and campaigns, providing insights and recommendations based on design expertise and knowledge of industry trends.
Researched, strategized and designed marketing collateral for franchise brands.

7-Eleven / T-Mobile / Century 21 / Supercuts / Weichert Realtors