I worked on the Brand Design team at Better.com, in preparation for the company's public launch. My main focus was to develop visual systems and content that would help grow our performance marketing across all of Better's social channels, blogs, and campaigns.

The objective of the project was to establish a scalable process for the Brand and Performance Marketing teams and to re-launch the Better brand with a new visual identity and messaging. My goal was to increase brand awareness and improve customer engagement on our social channels.

Transdisciplinary Craft practice — A constellation of intuitive and technical disciplines as praxis.