Tomi Akinade

Tomi Akinade

Visual & Product Dsgnr, He/Him

About

I am a passionate visual and experience designer with a strong drive for product management. With a creative mindset and meticulous attention to detail, I strive to deliver outstanding user-centric solutions that seamlessly blend aesthetics and functionality.

Throughout my career, I have honed my skills in crafting captivating designs and translating complex ideas into intuitive user experiences. I am well-versed in leveraging design thinking methodologies to identify user needs, define product strategies, and lead cross-functional teams in delivering exceptional results.

With a deep understanding of the intersection between design and business, I am adept at balancing user needs, technical feasibility, and market trends to drive product innovation. Collaborating closely with stakeholders, I foster a collaborative and inclusive environment that encourages diverse perspectives and facilitates effective decision-making.

Beyond design, I am passionate about continuous learning and staying up-to-date with the latest industry trends. I thrive in dynamic environments that value creativity, innovation, and a growth mindset.

Let's connect and collaborate on creating remarkable products that inspire and delight users!

Contact

Behance
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LinkedIn
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Work Experience

2021 — Now
Lagos

↳ Collaborated with cross-functional teams to develop and launch new features for the Learning Management System, resulting in a 15% increase in user engagement and adoption.

↳ Conducted market research and competitor analysis to identify opportunities for product differentiation, leading to the development of a unique LMS offering that increased customer retention by 20%.

↳ Led the implementation of a new user support system, resulting in a 50% reduction in support requests and an overall improvement of the user experience on the LMS platform.

2012 — Now
Creative Director at Brandev

↳ Developed and presented creative concepts for a range of projects, resulting in an increase in client satisfaction ratings from 85% to 95%, as measured by post-project surveys.

↳ Managed the design process from inception to delivery for over 50 successful client projects, with an average project completion time reduced by 20% through implementing streamlined workflows.

↳ Implemented a professional development program for the design team, leading to a 40% increase in team productivity and quality of work.

2019 — 2022
Lagos

↳ Spearheaded the design strategy for a major financial institution, resulting in a 35% increase in new customer acquisition and a 25% increase in customer retention rates, by leading a team of designers to create compelling and user-friendly digital experiences.

↳ Successfully managed multiple design projects simultaneously within tight timelines, delivering high-quality designs for well-known brands such as Puma Nigeria and Essenza. Managed project budgets effectively, resulting in cost savings of up to 20% for some clients.

↳ Developed and implemented a mentorship program for junior designers, resulting in an improvement of overall design quality across the team by 30%, while also increasing employee satisfaction rates by providing opportunities for growth and development. Monitored industry trends to ensure that the team's skill sets were up-to-date with best practices.

2016 — 2019
Victoria Island, Lagos

↳ Designed and created visually stunning graphics, animations, and lower thirds for over 500+ live sports broadcasts, resulting in a 40% increase in viewer engagement.

↳ Collaborated with cross-functional team members to develop and maintain the company's website, resulting in a 30% decrease in bounce rate and a 25% increase in user satisfaction.

↳ Managed multiple design projects simultaneously while troubleshooting technical issues during live broadcasts, resulting in an on-time delivery rate of over 90%.

Projects

2022

From finding the right property to buy or rent, to short lets, land verification, cleaning, and repairs, we give you the tools you need to make the best property decisions

2022

This was proposed as a means to reintroduce the Puma brand into Nigerian pop culture and position it as a prominent streetwear brand — more than just an athletic brand. While at Ripe, we created brand paraphernalia (videos/design/photography) and leveraged prominent influencers — using their influence, visibility, and platforms to increase brand awareness and drive engagement for the campaign. We also conceived and executed the experiential design and curated the official collection launch.

2021

Our team designed the Sustainability Report, highlighting the company's commitment to sustainable practices and social responsibility. The report covers Jumia's efforts towards reducing its carbon footprint, promoting green logistics, and supporting local communities. Our design showcases Jumia's sustainability initiatives in an engaging and informative manner, with a focus on transparency and accountability. Overall, the report demonstrates Jumia's dedication to building a better future for all.

2020

Access Bank, being a financial institution, is dedicated to advocating sustainable practices and minimizing its environmental impact. To this end, a comprehensive sustainability report was developed, outlining the bank's objectives, accomplishments, and future initiatives concerning environmental and social responsibility, governance, and ethics. The report was created in collaboration with Access Bank's stakeholders and serves as a guide for the bank's sustainability path.

2021

Certificate ID: JTX Z2N BV2

2019
Product Management from Nexford University
2018
Product Design from Udacity
2018
How to Build Digital Products from Product School

Product Masterclass

2017
User Experience from BrainStation

Education

2023 — Now
Barcelona, Spain

Harbour. Space is a design, technology, and entrepreneurship university where students are active co-creators of the educational ecosystem, mentored by faculty who are pioneers and experts in their industry.

The Interaction Design department is led by internationally renowned creative/UX duo Irene Pereyra and Anton Repponen.

2021 — 2021
Product Management at Nexford University
USA

Tracking all the stages in a product’s lifecycle, and learning to launch from just an idea.
Optimizing product teams, and learning to build concrete portfolios.

The business landscape is rapidly changing. Managing and launching products requires one to diversify skillset, discover product design best practices, implement product management principles, draw on software, and learn to communicate ideas to a range of audiences.

2013 — 2019
Bachelors Degree at University of Lagos
Lagos, Nigeria

Volunteering

2021 — Now
USA

Helping design enthusiasts shape their careers and facilitate their learning journey.