The purpose of this campaign was to promote the MONEYME Freestyle Virtual Credit Card to a broader audience, with the goal to increase brand visibility and customer engagement. Our strategy involved a partnership with the popular Australian retailer, Surf Dive 'n' Ski, aiming to cater to a youthful, dynamic demographic that both brands share.
The campaign required a careful balance of both brands' identities to appeal to their overlapping audience. It was my role to conceptualise the campaign from a visual standpoint, merging MONEYME's modern, digital-first image with Surf Dive 'n' Ski's adventurous, lifestyle-oriented brand.
I then created marketing assets to reflect this synergy. A new landing page was designed, integrating both brands' logos, colour schemes, and visual themes. This landing page not only promoted the Freestyle Virtual Credit Card but also offered visitors an immersive experience of both MONEYME and Surf Dive 'n' Ski.
The campaign was further amplified by using targeted EDMs, sent to both brands' existing customer bases. These EDMs offered personalised content, discounts, and promotions that could be availed using the Freestyle card.
The campaign resulted in a significant increase in the visibility and engagement for the Freestyle Virtual Credit Card. It successfully reached and resonated with the intended audience, evidenced by a marked rise in website visits and new sign-ups. Furthermore, the unique blend of both brands' identities in the campaign's visual design left a lasting impression, setting a benchmark for future co-branding campaigns.
This project demonstrated the power of collaborative branding and the impact of a well-planned and executed digital marketing campaign.