MONEYME needed a comprehensive redesign of their Investor Centre. The previous version lacked effective UX/UI design, causing navigation difficulties and less-than-optimal user satisfaction. My objective was to deliver a user-friendly dashboard redesign, applying key UX, UI, and web design optimisation principles.
Discovery and Research
I started by conducting an audit of the existing Investor portal, identifying its key flaws. I discovered that users found the portal difficult to navigate, not intuitively designed, and poorly optimised for mobile use.
User Experience (UX) Design
Informed by the research, I focused on enhancing the portal's information architecture and navigation. The decision to employ a left-hand side panel for the dashboard was based on research indicating that this layout helps users locate and switch between different sections more efficiently (Nielsen Norman Group, 2014). The layout also proved to be popular with the usability testing performed after the wireframe stage.
User Interface (UI) Design
I aimed to create a consistent, intuitive, and visually appealing interface. I used a consistent colour scheme and typography that aligned with MONEYME's brand, and ensured that interactive elements followed established design patterns for ease of use.
Wireframes and Hi-Fi Designs
I then created wireframes for the new dashboard design, detailing the layout and interactions. These wireframes were transformed into high-fidelity designs, incorporating the visual design elements.
The prototype allowed me to simulate the user experience and gather initial user feedback. The feedback then led to some design iterations, improving the overall user experience of the Investor portal. The prototype also allowed the developers to see the functionality of the site as well as interactions.
Web Design Optimisation
To ensure optimal performance across devices, I employed web design optimisation principles such as responsive design and image optimisation. This ensured that the Investor portal was not only visually appealing and user-friendly but also fast-loading and well-optimised for mobile use.
By applying UX, UI, and web design optimisation principles, I successfully redesigned MONEYME's Investor portal into an intuitive, user-friendly, and well-optimised platform. This project demonstrated the value of user-centred design in creating digital experiences that not only meet but exceed user expectations.