Creative Director / Copywriter

For over a decade, I've had the opportunity to wear various hats for the luxury clothing brand OFF–WHITE™.\
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In terms of my contribution to the brand, I often joke that I've lived a double life. I first met the brand's late founder, Virgil Abloh, during my last semester of grad school. Thanks to the nine-hour time difference between San Francisco and Milan, I'd spend the day working at AKQA SF while dedicating the hours of 12 am-7 am PST to the (then) fledgling brand.\
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Fast forward to today, and the brand has become one of the most ubiquitous names in contemporary fashion. Watching the original six-person team develop into a global brand acquired for $1 Billion by LVMH in 2018 will forever be one of the proudest experiences of my career.

Design Lead - Studio

Studio Design Lead

A quick reel showcasing some of my more recent broadcast work.

Creative Reel

How do you rebrand an aging American luxury automaker? By recruiting a new, more daring breed of drivers.\
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Our team developed a broad series of partnerships and digital experiences that sought to redefine what it meant to be a contemporary Cadillac owner.\
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We began with a series of geo-targeted challenges that encouraged users to seek out new brand-aligned experiences around them. A curated list of locations and a slowly pixilating image of a Cadillac CTS key fob helped gamify the adventure. Those who went the distance and attended the final event got handsomely rewarded with a brand new Cadillac CTS 2-door coupe.\
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Additionally, Partnerships with Mr.Porter, Uncrate, and Kickstarter helped visualize the new Cadillac lifestyle in unexpected ways.

Cadillac Rebrand

Led traditional and social creative for Dos Equis beer. 

Additionally, contributed to developing creative strategy for DEPOP and Pokémon - two new business clients awarded in December 2021.

Creative Director

Collaborated with a global team to conceptualize brand creative executions to support seasonal collection launches.

Brand Creative Director

Conceptualized new creative strategies for Nike, Visa, and Xbox by leveraging opportunities on Instagram - an emerging social platform at the time, to create early-stage social-first campaigns.

Jr Copywriter

Executed always-on global social campaigns for INFINITI's new model releases. Collaborated with celebrity and influencer-led talent to produce broadcast, OLV, and experiential live-streaming auto-show experiences.

Senior Copywriter

Produced strategic creative executions to support the launch of AT&T's entertainment-focused global re-brand. 

Developed data-driven campaigns for DIRECTV, HBO MAX, TNT, CNN, The CW, and AdultSwim.

Associate Creative Director

Developed traditional and social campaigns for Cadillac, LifeLock, Kaiser Permanente, and Energy Upgrade California.

Copywriter

Developed global broadcast and social content campaigns for Google, Intel, Lenovo, Microsoft, OPI, and Braun.

Created traditional and social campaigns for Honda North America, Farmers Insurance, Southwest Airlines,  Los Angeles Clippers, Intuit, Apartments.com, and Mandalay Bay.

Working with the brand's artists, athletes, and influencer talent roster, our team was responsible conceptual creative development between Beats By Dre and Apple Music.

Tim Deasy