sneha

sneha

hci @ usyd, she/her

About

design engineer figuring out new ways to solve un-met problems through cyclical research, intuitive systems & clean design.

Work Experience

2024 — Now
founding designer at chummadesignco
2024 — 2024
ux/ui designer at prodigi
2023 — 2024
product design intern at zoho
2022 — 2022
design intern at care earth trust

Volunteering

2024 — Now
social media exec at bouldersoc usyd
2024 — Now
marketing director at startup link usyd
2023 — 2024
peer mentor at adp, usyd
2020 — 2022
founding member & pr officer at HLC GirlUp

Education

2023 — Now
bachelor of design/ advanced studies at university of sydney

majors: interaction design & psychological science
distinction wam

Projects

2024

I've experimented with many to-do applications, all promising to be 'life organising' but struggled to stick with any beyond a couple of weeks. Initially, I thought the problem was with myself- I lacked discipline, organisation and grit to keep up. But then I read the design of everyday things by norman, and it really resonated with me. What if I am a left-handed person in a world of right-handed tools? There is no “human error,” only bad design:

  • Willpower needed to make decisions are a limited resource and most to-do apps fail to account for this. The amount of things one can customise is really large, but making all these decisions have a cost.

  • Sense of accomplishment is important but rare in the digital world- when a task is marked as completed, it simply disappears. There is no reward and no sense of accomplishment. I think this explains why some people still prefer pen-and-paper lists: the act of crossing out a completed task provides a tangible artifact that proves that there was a task here, and now it’s done; now you are one step closer to your goal.

I now see all to-do apps as a shallow copy of the same rigid, inhuman, anxiety-inducing template and wanted to make one with very little utensils to reduce the time+friction between planning & doing. This was the first real app (if you can even call that) that I designed & developed myself to learn spa & react; any and all feedback would be appreciated <3

2023

The inspiration behind the piece ties back to my hometown, a small rural village in southern India and the summers I spent there as a child. I vividly remember waking up at the crack of dawn to watch my aunt draw beautiful, intricate patterns on red oxide tiles using rice flour in a coconut shell.

The process of creating one almost always involves a specific set of rules/algorithms; as the size and intricacy of kolams increase, so does its computational complexity. Interestingly, the women who draw these are not thinking in terms of mathematical theories when making them- they start out small & then expand by enlarging the same sub-pattern.

Much like the kolams themselves, the code consists of basic concepts when zoomed out, results in an overall ‘complex’ & recursive pattern. To add a level of dimension & abstraction, the kolam resembles a spinning top; the slow rotation acting as symbolism of village life.

Tomorrow, while madras sleeps tired from a fast-paced life, radha athai will rise before dawn, clean a patch of her front porch and begin. Gotta love a culture that wakes up and draws first thing, right outside its door :)

Awards

2023
certificate of academic merit from the women's college
2023
international student award from university of sydney