About
A digital nomad creating user-centred experiences & visually compelling solutions for products and brands. Blending research, design thinking & craftsmanship to create meaningful connections between people & technology. With my core design skills as a foundation, I am also a tech enthusiast, dedicated to keeping up with the latest trends and advancements in emerging technologies like AI, web3 & XR.
Work Experience
Brainsight AI specialises in using AI to deliver innovative neuro-imaging solutions that advance brain health research and diagnostics.
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Worked on a companion app for caregivers: ‘Snowdrop’ that streamlines patient history through a smart combination of symptom tracker, phone sensors and AI, acting as a complementary data source for doctors and therapists during consultations.
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Collaborated with the in-house team and founders to build an MVP for Snowdrop backed by research and user testing, that will be deployed with an initial set of users and to raise investments for further development of Snowdrop
- Designed & Launched the 'Ketto ONE' loyalty program for SIP (Social Impact Plan) users. Actively collaborated with designers, developers and other stakeholders to design and develop gamified challenges within the loyalty program.
- Hospital Search Experience: A web dashboard with a detailed listing of different hospitals and health centres that a user can access based on their preferences and health care needs. Worked end-to-end on the design and launch of the search experience.
- Worked on various other projects on multiple products like Health First(Insurance), Donate for Health, SIP and so on.
Collaborated with the team at Treemouse, on a pivotal project commissioned by Meta. Our mission was to create an in-depth research report on the XR (Extended Reality) landscape of India. My contribution involved shaping the final deliverables. Working closely with the Treemouse research team and engaging with Meta stakeholders, I was tasked with crafting a scalable visual identity for the report that not only represented the essence of the research but also adhered to Meta's brand standards.
Key Responsibilities and Achievements:
- Developing a cohesive visual identity 🎨 for the research report. Conceptualised and designed a set of guidelines that encompassed the report's layout, colour palette, typography, and overall aesthetic, ensuring it resonated with the subject matter and the Meta brand.
- Making Data Shine ✨ : The heart of the project was taking complex research findings and turning them into visual wonders, creating impactful data visualisations and ensuring that the report effectively conveyed critical insights about the XR landscape of India.
- Collaborative Engagement 🤝 with Treemouse research + design team & Meta stakeholders to ensure that the design complements the research content and aligns the visual identity with Meta's specific requirements and preferences.
The report was launched 🚀 on 6th December 2023, with a launch event held at Meta, Gurgaon(IN). I was invited to the event, followed by a lot of panel discussions on the XR tech for India and the ecosystem, which also provided me with an opportunity to meet and network with a lot of industry experts 😌
Worked with the Brand Marketing Team as a Visual Designer. Daily tasks involved:
- Ideating and creating daily emailer creatives, banners, and catalogues based on the sale event or the festive to increase the CTORs (Click Open Rates)
- Collaborated with the team on ideation, content and design for sale events, new launches, festive wishes and more.
- Actively involved in creative strategy for various sale events like Stylecast, Myntra Beauty and so on.
Writing
Awards
Designathon is a 24-hour UI/UX design hackathon conducted by Lollypop Design Studio. With a team of 8 members, we worked on a challenging problem statement for first-time investors to come up with a solution that streamlines the investment process for novice investors, boosting their confidence and enthusiasm when purchasing their first stock or mutual fund.
Volunteering
Friends of Figma is the official global community of Figma, and FOF Mumbai is one of the local chapters in India.
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Scaled up the community from 120 members (June 2023) to 1400+ active members across various platforms and recognised as one of the fastest growing FOF communities with being the #1 Friends of Figma community in India and #7th in the world.
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Organised 7+ events offline events and led the design team in collaborating with the other team members for event collaterals, merch and digital presence.
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Volunteered throughout the events in guest and attendee management and event coverage, to ensure a smooth and exciting experience for all the attendees.